Tag Archives: web video

How to Use Camtasia For Making Your Own Videos

Camtasia is a very popular screen capture program. It allows the person to capture the video screen elements, while narrating the whole process. Than the person can edit them to his or her liking. And if the person has a really good microphone, these videos can be done in a very professional way.

One tip I use is I use my iPhone for audio and then import it into Camptasia.

So How Do You Go About Doing This?

1) The first thing you need to do is to understand the screen. When you look below the toolbar you will see four sections. Each of these sections show ways to edit your creation and have it produced. On your screen there is a clip bin. This clip bin will include all of your files that you have created so far. This clip bins gives you the ability to use the files you have already uploaded or to import new ones. On the screen there is a video preview screen. This preview screen allows you to see your video project in motion and how it is progressing thus far. The timeline feature allows you to drag your existing videos and place them in the order that you would like to see them appear in your project.

2)An essential part of this is learning to record. To do this, all you need to do is press on the “record the screen” There is something called the “new recording wizard”.

By using the wizard you can control how and at what speed your project and information gets recorded.
Once you choose the range and the speed your recording will start. The wizard will keep going until you tell it otherwise. If you tell it to stop, it will do so.

3) The editing process is something that is very critical to the camtasia program. If you are not familiar with the editing process, you will need to learn. Once you have created your files and imported whatever media data that you may need, you will than drag the items from the clip bin to the timeline. Once they are there you can edit them further. You can add sound affect and other visual imaging that you desire. The more you know about operating the program, the crazier you can go.

4) As the video editing is finished, all you need to do is click on the file button. Click file icon produce file as is. Once that happens the production wizard will pop up with some more options. Some of the options that pop up will also include the file format. Now it depends on where you want to have the video project seen and how, as to what type of file system you use.

Some of the popular formats are WAV and MOV. These can be used for the real-time player functions. Pick the right format and send it off. That way it can be seen by those who you wish to see it. Many times these projects are created for business, to entice new clients. Other times videos such as these are created to help create a more positive and enticing work environment. The way you create and edit these video projects are important. With the video wizard you can dress them up or dress them down,as much or as little as you like.

This article was written by www.flv2mp3.com which is a cutting edge site that allows you to convert your YouTube videos into MP3 format.

Video Marketing 101: 4 Basics Of A Successful Video

video marketing basicsEye-catching, captivating videos can boost your brand awareness quickly. Viewers enjoy seeing a real, live, authentic person speak their message via videos. Speaking and motioning on video can make a firm and impression on the mind of your collective target market versus writing blog posts or articles. Rousing potential customers or clients through video marketing can grow your internet marketing campaign on solid ground. Take the time to study video marketing masters to see what works and apply these same fundamentals to your video marketing efforts.

Pay Strict Attention to Lighting

Lighting can make or break your videos. If you film a video at high noon you might appear too white and if you film videos early in the morning or later in the evening you will appear to be a shadowy figure. Shoot a test clip to check lighting conditions before you create your final draft. Avoid wasting your time by marking certain times and spots as ideal shooting conditions. Maybe you note that the late afternoon sun best complements your complexion, or that shooting videos at a certain spot in your yard produces the perfect lighting environment. Record notes on what videos seemed to produce ideal lighting to revisit these spots at specific times of day in the future.

Use Nature to Your Benefit

Nature serves as quite possibly the best video background. Ditch the white wall indoors and head outside to use a captivating, awe-inspiring background. Smart video marketers use the beach, or the hills, or even a simply tree in the park to add an enchanting air to their video creations. Nature inspires you to be more, have more and do more. Why not use nature to spice up your videos? Create a compelling video by heading outside to use nature as your perfect background.

Focus on the Camera

Look into my eyes! In the case of videos you must look directly into the camera to make a strong connection with your audience. People generally distrust someone who makes little eye contact; you want someone to look you directly in the eyes to see where they are coming from. When it comes to videos you need to look directly into the camera lens to look into the eyes of your target audience, since people will be staring back at you when your videos play online. Practice looking directly into the camera during each video. Observe your uploaded videos; you make frequent eye contact or look away too much? Stare into the camera to make a strong connection with your viewers.

Practice Daily

Some people create one to two videos each week. If you tried to become a pro in any niche, creating once or twice each week, how long would it take to master your skill set? 50 years, if that. Spend time creating videos daily to see a marked improvement in your video creating skills. By devoting more time to your craft you can quickly see an improvement in your videos. Practice makes perfect, and even if you do not feel like a natural now, you will be amazed at your progress if you keep at it.

Our guest blogger is Kelli Cooper – a freelance writer who blogs about all things video marketing, from how to promote videos online to choosing media replication services for hard copy marketing materials.

How to Make Videos with SEO in Mind

Make video with SEOOnline marketing is more than just running a search engine optimization campaign for your website and social media marketing. A good online marketing campaign should include every type of media possible, especially videos. By including online videos into your Internet marketing strategy, you will ensure that you create and distribute content in a format that your target audience enjoys consuming.  But how do you  make videos with SEO  in mind so they are seen by the search engines?
Let’ take a look here:

Keyword Optimization

Just like you would with a website, you need to optimize your videos for your target keywords. By placing your target keywords in strategic locations of your video files, you will increase the likelihood that these videos are found via online searches. Some places where you need to place your keywords are:

• Title
• Video File Name
• Alt Tags
• URL
• Link Text
• Video Description

When you place your target keywords in those locations with each video you upload, you will give the search engine bots a better idea as to what your content is about. This will help the bots rank your videos appropriately in the search results, allowing people to easily find your videos online.

Build Links to your Videos

In addition to optimizing your videos for specific keywords, you will need to build links to your videos just like you would with a website. When you create a number of backlinks that point to your videos, search engines will view your videos as containing valuable content because other people are linking to them. When your videos are viewed as having valuable content, search engines will be more likely to include your videos in their search results so that they can give their users the best content possible related to their search queries.

High Quality Content

In order for your online video marketing campaign to be a success, your videos need to contain high quality content. By making sure each of your videos contains content that people will actually enjoy viewing, you will increase your chances of having your videos be shared online. Once your marketing videos are able to go viral, you will see a ton of backlinks come in to your videos, improving your search engine rankings in the process.

If you produce low-quality videos that do not contain useful information, people will not want to view all of the videos you produce. After one viewing people will think your videos are a waste of time and will move on to the next company that offers better quality content. This is why it is so important to create videos with high quality content as you will have an easier time keeping your target audience engaged with your online videos.

Use Exciting Titles

Another tip you can use to help improve the SEO associated with your online video marketing campaign is to use exciting titles that entice people to click on your video. It can be rather easy for a video’s URL to get lost in the mix if you use a boring title. If no one is enticed to click your link, fewer people will actually view your video. By making sure you create eye catching, interesting tittles, you will increase your chances of getting clicks on your links and therefore will have better results with your video marketing campaign.

Video marketing should be an important piece of your overall online marketing strategy. Through the use of high quality videos, you will be able to reach more of your target demographic, especially the subset that enjoys consuming their content in video form. When using this marketing technique, you will want to ensure you use your target keywords in strategic locations of your video, build links to your videos and create eye catching titles to attract more clicks. Using these tips should help you see the best results possible when it comes to running an online video marketing campaign.

About our guest author: Professional writer and SEO consultant, Sebastin Webb, born and raised in New York. Today he writes about the importance of incorporating SEO into your videos.  Although it is a very powerful tool,  not many people use the power of YouTube.

YouTube as a Marketing Tool

YouTube has only been online for a few short years, but it has quickly become one of the hottest destinations on the Internet. Once a little-used medium due to slow Internet connections, the widespread use of broadband has made online video a popular attraction. YouTube is one of the first sites to have been built around online video, and its ease of use and variety of videos has made it extremely popular.

Marketers were quick to catch on to the possibilities presented by YouTube. They began to create “viral videos”, clips that were intended to draw interest and spark widespread distribution. YouTube’s embed feature allows anyone to place videos on their blog or website, so by creating funny or informative videos, marketers could spread their message far and wide.

Any online marketer can harness the power of YouTube to promote his products, services and website. Here are some types of videos that tend to do well:

* Popular commercials – If you have a television commercial that has brought you lots of business, putting it on YouTube can get you more mileage out of it. And best of all, you don’t have to pay for airtime.

* How-to videos – While some Internet users just want to be entertained, many of them come online looking for information. How-to videos allow them to see how something is done rather than just reading about it. Businesses capitalize on this by producing videos about how to do things that relate to their products or services.

* Video from special events – If you’ve held or participated in a conference, seminar or other special event, posting a video of it on YouTube could get you lots of traffic. So don’t forget to take your video camera along!

* Funny videos – Lots of Internet users visit YouTube when they need a good laugh. If you can whip up a funny video that features your products or services, there’s a good chance that it could be highly rated and go viral.

A frequent mistake of YouTube marketers is just uploading their video and hoping for the best. Here are some simple steps you can take to increase your video’s chances of success.

* Take care to put your video in the right category, and make full use of tags. Add tags that describe your business and products, as well as the video’s subject matter. This will help users find your video more easily.

* Write a good description that contains keywords that one might use to find your video. Also, be sure to include your site’s URL in the description. Always include audio in your video as well!

* Be sure to allow embedding, comments and ratings. Allowing others to embed your video will give it more exposure. Making it possible for them to comment will generate discussion, which is also good for your video’s success. And allowing ratings could put you higher in YouTube’s search rankings if people like your video.

YouTube is an invaluable marketing tool. It gives businesses the opportunity to use the popularity of online video to their advantage. Anyone can create a video with Windows Movie Maker and upload it to YouTube, so why not give it a try if you haven’t already?

By Peter Marino

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