Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site within the first page results. It basically involves fine tuning the content of your site along with the HTML, schema markup, Meta tags and also involves appropriate link building process. The most popular search engines are Google, Bing and DuckDuckGo. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #30 in another search engine. New sites need not be “submitted” to search engines in order to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. THe best backlinks are those from high traffic content by reputable websites. That’s why content marketing has become an integral part of SEO while also bringing tons of targeted traffic and brand recognition!
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. If you’re doing your own SEO a couple of good places to start are Majestic SEO and SEMrush.com.
A good search engine marketing and promotion company will look not only at your search ranking goals but also your business plan in order to make profit worthy recommendations. After all your overall goal is not to only increase your search engine ranking and website traffic but to bring about more business. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
If you need a hand please don’t hesitate to get in touch with us and set up a time for a free consultation.
