1. Update the pages on your website frequently (we’re starting to employ this ourselves!). Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.
2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product. Having backlinks will increase web traffic and overall SEO!
3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons. Be sure it’s not the same content they can find elsewhere!
4. Add a speak to me script (like we have from Vcita) that will allow for immediate contact or to leave a message.
5. Be sure to brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.
6. Create a FAQ page/section which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.
7. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark. It’s also a good practice for SEO purposes!
8. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.
