Peter Marino, Chief Designer and CMO of New York-based HTML5 Web design and social media marketing firm, reelWebDesign.com:

“Although I can not speak for all Web designers I would have to say my biggest problem is getting a constant flow of new clientele. If you work for yourself you probably understand what I mean. Therefore, I think it’s important that all designers understand SEO and some PPC marketing in addition to their design skill-sets. If you don’t have a webmaster tools account for both Google and Bing you need to open one and figure out how to utilize all of the components in it. In addition to this you should have an AdWords/AdCenter account in both Google and Bing respectively.”

See the full article here:

The World Wide Web has enabled people everywhere to share their ideas and experiences with a large number of people. The social network website, Neiia.com, is a great way to bring all of your closest friends together to meet on the Internet. Don’t get lost in the clutter of other massive social networking sites, enjoy the closeness and comfort of Neiia.com.

It’s a classic case of Photoshop versus website. Existing wireframing and prototyping tools are incapable of accurately reflecting the environment of the web.

They produce static designs that can’t be seen through the variable known as the web browser. And when you build the final website, some elements won’t look exactly like their draft counterparts, and the client will notice those minor differences in fonts, positioning, etc.

You may be more comfortable with a graphics program, and rendering the design iterations may seem to take longer if you have to hand-code the HTML.

However, the advantages of creating a wireframe in HTML from the start are beginning to outweigh the alternatives: not only do we have new layout elements in HTML5 and more powerful selectors and styling in CSS3, but by combining them, we can throw together a simple layout quickly.

Read … Read More »

See part 2 of The Future of Marketing; Analytics Vs. Wisdom now online at: http://bit.ly/exW6o5

Read my latest article about the future of marketing and how analytics will play a big role, but not the final word… http://bit.ly/i8e0Pl

By Peter Marino; the Senior Partner of reelWebDesign.com a social media marketing and web design firm in NYC.

While attending the Consumer Electronics Show (CES) in Las Vegas this week I saw a great collaboration tool for micropreneurs. Many new online businesses, like my own, have a team that is spread out throughout the world. Talking to each other even by Skype can be difficult at times because of varying schedules and travel. So having a service that includes mobile face to face chat is key to collaborating effectively. Although Qik allows you to talk face to face over mobile phones it has one drawback; it has a push to talk button on the screen which is necessary for talking. This can be annoying or limiting in certain situations. A fairly new company called ooVoo has conquered all of these problems. In fact, according to their side by side video … Read More »

One of the unexpected issues of the digital era is not the unprecedented amount of information it generates, but rather how any one person can meaningfully interpret it. For businesses and website administrators, web analytics has helped group this data into basic, identifiable categories. But statistical columns and raw numbers form only the most primitive stage of information gathering. Infographics, and the realm of data visualization in general, are the tools to a much richer and far more intuitive understanding of what all this information means — or at least, they provide a far more compact and visually engaging method of measuring the transactions of the digital world.

Many websites claim to provide objective analyses of products, goods, and services. These are known as “review sites”. The type of product presentation these sites offer is known as “consumer lead marketing”, because the “leads”, or new prospect referrals originate from first-hand consumer evaluations.

If you’re planning on starting a blog, at some point you’ll have to decide whether to host your blog on your own website or on an offsite blogging platform like Wordpress or Blogger. Here are the pros and cons to each decision.

For a long period of time, the enriched-web juggernaut known as Adobe Flash seemed like it would remain the unchallenged king of the proverbial mountain. With the introduction of libraries such as jQuery and MooTools, it seems JavaScript, a once-haggard, much-maligned competitor could be making a comeback in the face of insurmountable odds. So, what is it that has web developers flocking to JavaScript?

Read my latest article on Search Marketing Standard about Google TV and how it will change media and how we interface with it:
http://www.searchmarketingstandard.com/google-tv-the-end-of-linear-pixel-slop.

Ping.fm gives you a single access point to all your social networking sites. Instead of needing to log in to each site separately to do an update, just do it once and ping.fm will cross post your update for you. The technology is easy to use yet incredibly powerful.

Reputation management is a process whereby a individual person or group, such as a business, is assigned a ‘ranking’ based on how that individual or group interacts within a larger structure. Reputation management usually takes the form of professional software or a specially developed application. While there are free versions of this technology, in practical market terms, reputation management is usually handled by what is known as “innovation management software.”

Mobile marketing and mobile analytics are both useful tools that promise to alter how society interacts with the internet, and with each other. By increasing the amount of accurate information about individual consumer habits, mobile analytics changes how businesses interact with their customers. Those mobile analytics companies that can parse data in the fastest and most detailed fashion will become very wealthy indeed.

The goal of every business is to attract as many customers as they can. Businesses create websites with the goal of increasing their chances of acquiring more customers either through direct sales or as prospects.

With the number of websites increasing, there is a need for business owners to either learn good seo practices or hire someone else to do the work. With good seo , you are assured that your website has a constant flow of visitors who need your product or service.

Marketing online has brought about more changes than probably any other medium. The biggest difference between the online age and the dawn of TV and radio is this: small businesses have more of a level playing field than ever. When TV and radio came upon the seen it was only the large corporations or successful small businesses that were able to afford to advertise. With the advent of the internet start-ups can present themselves with the look and feel of a large business on a shoestring budget.

Most good marketers know that tracking is critical to success – Social Media is no different. Many marketers just starting out with social media do it in a haphazard manner and fail. Yet those who are able to produce consistent results through social media have one thing in common: They track their efforts. Here, you’ll learn the ins and outs of why you should track, what exactly you should track and how you can track your social media results.

When you say the words “keyword search” to most internet marketers you’ll get one of two responses. You’ll see them groan and shudder or you’ll simply see them shrug their shoulders. The fact of the matter is that many don’t know how to or have never taken the time to do a little keyword research. It’s not difficult and the information can be invaluable. Once you know what keywords your audience is using to find relevant information, you can position your company so they the find you instead of your competition.

The first step in any keyword research project is to come up with a few words to start with. You can pull them out of the air, do a bit of brainstorming – what do you think your clients might be using to find your business? You can check your … Read More »