Category Archives: SEO tools

Local SEO Step-By-Step Guide

An Easy to Follow Local SEO Guide for Small Businesses
local SEO guide

I’ve been offering many SEO training events all over Westchester NY, NYC and CT and there is a takeaway I give attendees at the end of each and every seminar that people have been raving about.  It’s a short 10 page guide I made up on how to implement Local SEO for Small Businesses.  I am now giving away this local SEO step-by-step guide for free. All I ask is that you share and like the information through your social networks in return. Just like, plus or tweet below and the download link will be revealed for the full 10 page pdf guide! Enjoy!

How SEO Training Can Skyrocket Your Businesses Online Success

SEO Training in NYC Westchester and CT

Search Engine Optimization Training Can Help Your Business Succeed in a Competitive Market

The web is an extremely competitive environment that is very difficult to obtain even the slightest attention from possible customers.  Therefore, you need to be on the first page of search results for certain keyword terms that are searched on Google.  This is a difficult task even for the best SEO companies out there and an even more difficult task for a small business that is busy with the day to day task of keeping their company afloat.  So how does a small business or start up get on the first page of Google without breaking the bank?  SEO training, or search engine optimization training, may be the answer to your companies needs.  SEO training allows you to work on some of the SEO tasks necessary to get on top of the search engines without paying a company to do all of the work. I call this a “shared SEO package” where you pay for some of the work to be executed by a professional SEO company while offsetting the cost by learning how to perform the basic on page SEO and automated tasks yourself.  This “shared SEO package” is initiated by having someone on your staff or yourself learn the basic search engine optimization tasks through an SEO training company that will come to your place of business and show you step-by-step how to implement on page SEO using your HTML editor or your content management systems editor.  This hands on process will allow you to learn in the environment you’re familiar with and give you personalized attention to your companies SEO needs.  A good search engine optimization training course will also inform you of the best SEO tools and tracking technologies to show improvements in rank, page-views, bounce rates and time on site.

Whatever your business provides to customers SEO is one of the most effective online marketing strategies you can implement.  Normally over 50% of all visitor traffic comes from search engines, so ranking high for certain keyword terms is vital for the success of your business.   Being seen on the first page of Google also promotes a strong local and/or national brand visibility for your business, depending on your search strategy and focus.

In a world where we are bombarded with marketing messages hundreds or even thousands of times per day the choice to take control over your SEO is probably the most sound advice you can make as a business owner.  Because search engine optimization gets your website to stand out in front of the customers that are actively searching for your service or product.  For a comparatively low marketing budget outlay, SEO also maintains your marketing presence 365 days a year, ensuring that you climb  to the top of Google’s fabled first page status, thereby giving you an edge over your competitors.

Good SEO training can make a huge difference in both marketing spend and long term return on investment (ROI) by preparing your staff or yourself to take control of your online presence.

SEO Training Expert Peter MarinoBy Peter Marino the owner and SEO training expert for We teach in house SEO and social media training while also providing supportive SEO services to lessen the time and work necessary to optimize your businesses success.

Is Web Page Load Speed Really Important?

Yes! Tips and Advice to Make Your Website Screamingly Fast.

Photo by CircaSassy / Flickr

The amount of time it takes for your website to appear is very important for quite a few different reasons. We’re going to explore those below, but before we begin, it’s important for you to know the current page load speed for your homepage at least. To do this, you can use Google’s Pagespeed analysis online. Use the free tool to see how well you stack up against your three major competitors. Not liking the results? Keep reading.

Why Web Page Load Speed is Crucial

First of all, you have to think about your human visitors. Whether they’re using a mobile device or desktop computer, they expect your website to load quickly. If it doesn’t, they’ll click away and find another one. Additionally, Google and the other search engines are using page load speed as one of many factors to determine whether or not to rank a web page and where to rank it in their index.

Tips to Improve Page Load Speed

Here are some easy things you can do to decrease the amount of time it takes for your pages to load.

  • Follow the Advice – If you followed the instructions at the beginning of this article, you should know how long it takes for your web pages to load on average. You should have noticed in the tool that Google gives you quite a few suggestions on how to improve your speeds. This is the very first place you should start to look for ways to get your website loading quickly.

  • Strip it Down – If something is not absolutely necessary on your website, get rid of it. Too many websites try to do everything for everybody. This is a mistake – even for mega sites like Facebook. Instead, pick one or a handful of things and do them all really, really well. Going deep rather than wide is a wise strategy in the Information Age. When you do this, you’ll find that you don’t really need all those bells and whistles that can slow down your website.

The speed of your website is very important to people and to Google’s robots. This is why you should make it a priority for all of your web properties. The good news is that once you do the work, you can reap the benefits for a long time to come. If you have any other specific tips for decreasing the amount of time it takes to load a web page, leave a comment and share your wisdom below. (And take a moment to let us know what you think about the time it takes for this website to load. Be honest, please!)

Author Bio:-

Sheila Kurdinger is a fan of Festool brand tools. She’s even bought them as gifts for her family and friends who aren’t so mechanically inclined. When not reclining in her chair in the living room, she likes to read about infographics online.

SEO For Startups

seo-for-startupsStartups have many things to worry about, so it’s not surprising that sometimes they neglect SEO. That’s detrimental to their websites because search engine optimization can bring them online exposure, as well as help them establish a more powerful online presence more quickly. If you run a startup yourself, hiring a SEO company may prove to be one of the best investments that you ever make for your business. But that doesn’t mean that you shouldn’t do some optimization on your own for your website, before the experts arrive.

What to Focus On

First you have to make sure that when someone enters your company’s name in Google, Yahoo!, and Bing, the first result that the search retrieves is your website. This is done most of the time by the search engines automatically. Once that is done, you need to focus on optimizing your web pages for search engines, so that when someone searches for keywords that define one of your offerings, your website appears as high as possible in the search results. Ranking first is tough if there is strong competition in your niche, but you must struggle to make it to the first page of the results, because few people check the second page. The SEO for startups strategies below will help you get more exposure, but to really make it on the first page you need the help of an SEO expert.  A SEO company can help you out to make your local business grow in all of the San Francisco area. There are some good companies that are offering SEO services for small fees. Make sure that you always check their portfolio before hiring one.

  • Invest in high-quality web design. A bad, cluttered design can ruin all your SEO efforts.
  • Use Google Analytics and Google Webmasters Tools to monitor your website and get more insight into how your visitors are using it.
  • Make a list of your offerings and come up with relevant keyword ideas. You can use Google Keyword Planner to check how the keywords perform. The best keywords are those that have a high volume but a relatively low cost per click.
  • Ensure that every page on your website has a friendly URL, a unique title, and adequate page tags.
  • Make all website pages accessible in less than 3 clicks from the home page.
  • Fix any broken links.
  • Put your sponsors, endorsers, and partners in a visible location – on the homepage if there’s enough space – and link to their websites.
  • Add keyword-optimized content to your website, including images and videos.
  • Set up a blog on your domain and publish on it worthwhile content weekly, including in your posts links and references to your events and offerings.
  • Optimize your website for mobile devices, making sure that it displays well on all the popular smartphones and tablets used today.

These are only a few things that startups can to do improve their SEO. Save yourself the trouble to apply all these tips yourself by hiring a reliable SEO company. You have nothing to lose.


As a marketing expert who has experience with online advertising, our guest blogger Josh loves to share his expert advice. He regularly researches the evolving SEO trends, and provides consultation to a bay area SEO company. You can check his contribution on Google+.

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