It takes more than just having an Instagram account to market products on the site.  There’s a lot more to it than just posting a bunch of photos, too. You need to have a full blown strategy that works and …

You know that content is an important factor for SEO.  You might also have read about the importance of producing ‘evergreen content’ in order to give your site lasting SEO value and keep visitors coming back to your pages repeatedly. …

To keep up with their competitors, companies should be cognizant of the power of offline branding. Even online merchants use offline branding, whether it’s in the form of multi-million dollar advertising campaigns or through word-of-mouth from employees. “Branding strategies are …

For a business there are many requirements that a website has to fulfill  but one of the most important is that it should look professional. You want your website to reflect your organization in only the best light and make it …

As many of you know I recently updated my entire website and in the process I had to setup 301 redirects for the new page names. Why should you do this when updating a site? It’s simple, when someone does …

Well, the next generation of Media Queries, CSS 4 Media Queries, was officially made public last year with the last edit in December 2012. Here is the editor’s draft. As I stated, CSS3 Media Queries was mainly focused on …

Even with all the current changes going on in the SEO world, with the penguins and the pandas – the little things still matter. Getting your site set up well from the start is a must. A key part of …

In spite of the fact that 2013 was predicted as the year when the real estate industry will finally reach rock bottom, for the mid period in January, the US homeowners, realtors and the whole globe for that matter was …

How many ways can you think of to get your product or service in front of as many eyeballs as possible? When you’re in this online game it’s absolutely crucial that you have a steady stream of visitors coming to …

Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage …

What is responsive/adaptive web design?

Responsive web design (or sometimes referred to as adaptive web design) is the process of making a website that will adapt appropriately to any screen size. From desktop, to tablet, to mobile phone, your website will …

So you’ve decided to enter into the fastest growing social network, Pinterest, and you want to know how to use it effectively to better market your business, product or service? Good choice! Lucky for you I compiled a list of …

Email marketing still has a lot of usefulness and a great impact on your marketing campaign if done correctly. That means mobile viewing/coding must be taken into account as there are more people than ever viewing their email from a …

Peter Marino, Chief Designer and CMO of New York-based HTML5 Web design and social media marketing firm, reelWebDesign.com:

“Although I can not speak for all Web designers I would have to say my biggest problem is getting a constant flow

…

The online marketplace has become excessively competitive amongst website owners. There are tons of sites in existence that offer nearly the same services and they are all competing for top spots on search engine results. Over ninety percent of people …

What a difference a millisecond can make. When it comes to browsing the web, every tiny moment counts — and the fewer moments that pass between a mouse click and a fully loaded page, the better.
More reading

See part 2 of The Future of Marketing; Analytics Vs. Wisdom now online at: http://bit.ly/exW6o5

Read my latest article about the future of marketing and how analytics will play a big role, but not the final word… http://bit.ly/i8e0Pl

By Peter Marino; the Senior Partner of reelWebDesign.com a social media marketing and web design firm in …

Read my latest article on Search Marketing Standard which brings design and analytics together into a more palpable infographic (the visual representation of information, including math and statistics, for the rest of us):

Read it here
You can also read …

If you’re planning on starting a blog, at some point you’ll have to decide whether to host your blog on your own website or on an offsite blogging platform like WordPress or Blogger. Here are the pros and cons to …

For a long period of time, the enriched-web juggernaut known as Adobe Flash seemed like it would remain the unchallenged king of the proverbial mountain. With the introduction of libraries such as jQuery and MooTools, it seems JavaScript, a once-haggard, …

Read my latest article on Search Marketing Standard about Google TV and how it will change media and how we interface with it:
http://www.searchmarketingstandard.com/google-tv-the-end-of-linear-pixel-slop.

The Effectiveness and Future of Mobile Analytics

How does one measure the effectiveness of an advertising strategy that has no fixed location, but that relies primarily on the response of individual targets? Mobile marketing, a strategy which allows advertisers to …

HTML 5 – What it Is and How it Affects You

HTML 5 is about to completely redefine how websites are created and experienced. HTML, or Hyper Text Markup Language, is the code with which websites are written. With the …

Marketing online has brought about more changes than probably any other medium. The biggest difference between the online age and the dawn of TV and radio is this: small businesses have more of a level playing field than ever. When …

Most good marketers know that tracking is critical to success – Social Media is no different. Many marketers just starting out with social media do it in a haphazard manner and fail. Yet those who are able to produce consistent …

When you say the words “keyword search” to most internet marketers you’ll get one of two responses. You’ll see them groan and shudder or you’ll simply see them shrug their shoulders. The fact of the matter is that many don’t …

Article marketing should be an essential part of your SEO and social media marketing strategies. Why? Article marketing brings expert status to the writer and increases your ranking on the search engines by allowing back-links to your website and for …