Peter Marino, Chief Designer and CMO of New York-based HTML5 Web design and social media marketing firm, reelWebDesign.com:

“Although I can not speak for all Web designers I would have to say my biggest problem is getting a constant flow of new clientele. If you work for yourself you probably understand what I mean. Therefore, I think it’s important that all designers understand SEO and some PPC marketing in addition to their design skill-sets. If you don’t have a webmaster tools account for both Google and Bing you need to open one and figure out how to utilize all of the components in it. In addition to this you should have an AdWords/AdCenter account in both Google and Bing respectively.”

See the full article here:

What a difference a millisecond can make. When it comes to browsing the web, every tiny moment counts — and the fewer moments that pass between a mouse click and a fully loaded page, the better.
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See part 2 of The Future of Marketing; Analytics Vs. Wisdom now online at: http://bit.ly/exW6o5

Read my latest article about the future of marketing and how analytics will play a big role, but not the final word… http://bit.ly/i8e0Pl

By Peter Marino; the Senior Partner of reelWebDesign.com a social media marketing and web design firm in NYC.

One of the unexpected issues of the digital era is not the unprecedented amount of information it generates, but rather how any one person can meaningfully interpret it. For businesses and website administrators, web analytics has helped group this data into basic, identifiable categories. But statistical columns and raw numbers form only the most primitive stage of information gathering. Infographics, and the realm of data visualization in general, are the tools to a much richer and far more intuitive understanding of what all this information means — or at least, they provide a far more compact and visually engaging method of measuring the transactions of the digital world.

If you’re planning on starting a blog, at some point you’ll have to decide whether to host your blog on your own website or on an offsite blogging platform like Wordpress or Blogger. Here are the pros and cons to each decision.

For a long period of time, the enriched-web juggernaut known as Adobe Flash seemed like it would remain the unchallenged king of the proverbial mountain. With the introduction of libraries such as jQuery and MooTools, it seems JavaScript, a once-haggard, much-maligned competitor could be making a comeback in the face of insurmountable odds. So, what is it that has web developers flocking to JavaScript?

Read my latest article on Search Marketing Standard about Google TV and how it will change media and how we interface with it:
http://www.searchmarketingstandard.com/google-tv-the-end-of-linear-pixel-slop.

Mobile marketing and mobile analytics are both useful tools that promise to alter how society interacts with the internet, and with each other. By increasing the amount of accurate information about individual consumer habits, mobile analytics changes how businesses interact with their customers. Those mobile analytics companies that can parse data in the fastest and most detailed fashion will become very wealthy indeed.

HTML 5 – What it Is and How it Affects You

HTML 5 is about to completely redefine how websites are created and experienced. HTML, or Hyper Text Markup Language, is the code with which websites are written. With the release of HTML 5, many things that were difficult or impossible to do in HTML 4 are now easy. Read on to learn more about the release of HTML 5 and what it might mean for you.

Graphs, Charts, Complex Graphics – On the Fly
In the past, you had to use outside plugins or code to generate graphs, charts or other graphics. Now HTML 5 will support an element called the Canvas Element that allows you to generate graphics right on the fly.

Embedded Video and Audio

HTML currently supports a rudimentary method of embedding video and audio that nobody really uses. It’s slow, … Read More »

Marketing online has brought about more changes than probably any other medium. The biggest difference between the online age and the dawn of TV and radio is this: small businesses have more of a level playing field than ever. When TV and radio came upon the seen it was only the large corporations or successful small businesses that were able to afford to advertise. With the advent of the internet start-ups can present themselves with the look and feel of a large business on a shoestring budget.

Most good marketers know that tracking is critical to success – Social Media is no different. Many marketers just starting out with social media do it in a haphazard manner and fail. Yet those who are able to produce consistent results through social media have one thing in common: They track their efforts. Here, you’ll learn the ins and outs of why you should track, what exactly you should track and how you can track your social media results.

When you say the words “keyword search” to most internet marketers you’ll get one of two responses. You’ll see them groan and shudder or you’ll simply see them shrug their shoulders. The fact of the matter is that many don’t know how to or have never taken the time to do a little keyword research. It’s not difficult and the information can be invaluable. Once you know what keywords your audience is using to find relevant information, you can position your company so they the find you instead of your competition.

The first step in any keyword research project is to come up with a few words to start with. You can pull them out of the air, do a bit of brainstorming – what do you think your clients might be using to find your business? You can check your … Read More »

Article marketing should be an essential part of your SEO and social media marketing strategies. Why? Article marketing brings expert status to the writer and increases your ranking on the search engines by allowing back-links to your website and for others to link to your domain. It also allows you to insert important search keywords into your content that can potentially generate more traffic.
There are three ways of performing article marketing:

1. Reprinting another author’s content with their permission;
2. buying content from a private label rights publisher; or
3. writing your own content.

Ofcourse writing your own content has the potential to work best for you, however, if you’re like most people you may find it difficult to find the time and/or lack the talent for writing good content from scratch. With that in mind, we’ll list the pros and cons … Read More »