Category Archives: Web Traffic

8 Tips to Increase Website Traffic

Small Business Marketing, Web Traffic, , ,

1. Update the pages on your website frequently (we’re starting to employ this ourselves!). Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product. Having backlinks will increase web traffic and overall SEO!

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons. Be sure it’s not the same content they can find elsewhere!

4. Add a speak to me script (like we have from Vcita) that will allow for immediate contact or to leave a message.

5. Be sure to brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

6. Create a FAQ page/section which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

7. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark. It’s also a good practice for SEO purposes!

8. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

How to Get More People to Read Your Articles on Social Media

Blogging, Small Business Marketing, Social Media Marketing, Web Traffic, ,

social media Social media is a wonderful tool that helps expand the networks of a lot of people and businesses, and it’s especially great for people who want to share information. If you write a lot of articles and want them to get more attention, then there are a lot of things you can do to make this happen. If you’re not sure where to get started, then take the tips that are listed below. These can help you make the most of those articles you work hard to write so that they get more attention and you see more traffic through your social media sites.

1. Use Stumbleupon

This is a great tool for driving a lot of traffic to web pages because it finds content and then recommends it to users. It gives even smaller social media accounts the chance to get noticed, so it can be very useful if you’re just getting started. In fact, many users have had their sites get tens of thousands of hits just because they used Stumbleupon to drive traffic to an article they wrote. The best part is that if people like what you wrote, they are likely to follow you or bookmark your site for future use.

2. Use Your Connections

It never hurts to use your friends, especially when it comes to social media sharing. Get some of your friends who have popular accounts through social media. Ask them if they would be willing to share your article with the audiences that they have. Their sharing (and linking back to your websites) can result in a lot of traffic to your site and an incredible amount of exposure to your article. Tell your friends that you will share their articles as well, especially if it’s related to content you already have.

3. Submit to Editors

Article publishing is becoming much easier than it ever was before, so it’s something you might want to try out for yourself. As long as you don’t have a piece that is a complete ad for your products or company, you may be able to get it published. There are tons of websites you can find by doing just a simple search online for editors looking to publish articles. Send it out along with information about yourself so that the editor knows more about you. Also make sure you only send a portion of the article as a teaser, and so your content doesn’t get stolen. If you have a great article then it can easily lead to exposure through publications you may have never considered!

4. Publish it Online

If you only save your article on your computer and send it out as an e-mail, it is never going to get noticed. Instead of just sending it out to a few people, mass market it! Publish your article on your most popular social media site and then link back to it on all of your other accounts. For example, you could post your article on your blog and then link to it through your Facebook, Twitter, Instagram and any other accounts. This is basically free advertising and can lead to thousands of people seeing your article without you have to do more than link to a page!

5. Use Digg

The website digg.com is a great website for people who are looking to get their interesting articles written. It’s packed full of great articles about political issues, science, the internet and so much more. You can submit to them a link for your article and see if it gets approved. If it does, then you will soon get a ton of traffic to your page. This can lead to a lot of views, but also a lot of loyal followers, if they enjoy the information that you write.

6. Keep at It

Don’t let one unsuccessful article ruin your writing for good. Keep doing it and you may find that your future pieces are more popular than you could have imagined. You never know what topics are going to gain the interest of the masses and get you more popularity on your social networking sites. Just make sure you still write articles that look nice and have good content, or else people may not want to continue reading them as you release them.

Author Bio: Joe Laden is the owner of WBTutorial.com where he reviews the best website builders and writes helpful tutorials like this Weebly tutorial.

Driving Blog Traffic – A Beginner’s Guide

Blogging, content marketing, Small Business Marketing, Social Media Marketing, Web Traffic

drive blog traffic“There’s an art to increasing a blog’s traffic” Rand Fishkin, The Moz Blog

I have blogged in the past – travel blogs, interest articles and personal online journals – but I was never truly aware of the power of driven blog traffic.

I have realized, though, that it is all very well churning out high quality, human content on a daily basis, blogging about your passion – writing freely about that which makes you tick – if no one is around the read it.

Unfortunately, unless you know how to maximise traffic to your blog, you might as well be shouting from the top of Everest. No one is going to hear you!

If your blog posts are ever going to have an impact on the online community or generate any revenue, it’s vital that lots of people read it!

So, how do you do it?

The experts have proven that great writing and great content is at the heart of SEO.

SEO, done right, should never interfere with great writing – SEO 101, The Moz Blog

Great writing leads to lots of fans and followers who will then create a buzz through links, tweets and shares. None of this can be achieved without making your site accessible and choosing good keywords, and only all together can you achieve great SEO and a great blog site.

A Hard-Hitting Title

It all starts with a hard-hitting and SEO-rich title. It needs to be clear and instantly recognizable to get people to click on it.

The Right Keywords

Blog content that is well written, but also rich in keywords is very SEO friendly. Do your research as to what people are typing into Google and Bing search boxes and tailor your keyword placement accordingly.

The more you understand the habits and behaviors of searchers, the higher you will rank in search engines, and the more traffic your blog will receive. Google Adwords is a fantastic tool for finding out about people’s search habits.

Encourage Links

Search engines also look at who is talking about you and linking to your blog page. Blogs with other sites linking to it are considered more valuable to search engines than those who don’t. Carefully chosen “anchor text” carries the links in your content, allowing it to blend naturally into the text.

Advice from the experts is to not overdo it with links and keywords to keep your blog content organic.

Use Social Media

It’s time to spread the word! Social media channels like Facebook, Twitter, Google+ and LinkedIn are the best tools you have at your disposal for publicising your blog and its content. Choose one or two that best suit the feel and content of your blog and then go for it. Create an engaged, loyal community and interact with them at every opportunity.

Analytics

You have done all the ‘driving’ you can, and your blog is ‘out there’, but how do you know if it is working? It is important that you run constant analytics on your blog, in order to gauge its reach, which posts attract more traffic and where you are ranking in search engines. Try Google Analytics for a start.

So that concludes our journey to discover the basics of driving targeted traffic to your blog. Learning how to drive traffic is an integral and vital part of the blogging process. Just as important, if not more, than crafting brilliant prose.

Our guest blogger, James Roberts, is an avid blogger and a professional copywriter. He loves travelling and takes his laptop with him wherever he goes. Why not follow him on Twitter?

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