Tag Archives: digital marketing

What Is Search Engine Optimization (SEO)

February 20, 2020Organic SEO, SEO, SEO toolsdigital marketing, search engine optimization, search marketing, SEOPeter Marino

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site within the first page results. It basically involves fine tuning the content of your site along with the HTML, schema markup, Meta tags and also involves appropriate link building process. The most popular search engines are Google, Bing and DuckDuckGo. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #30 in another search engine. New sites need not be “submitted” to search engines in order to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. THe best backlinks are those from high traffic content by reputable websites. That’s why content marketing has become an integral part of SEO while also bringing tons of targeted traffic and brand recognition!

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. If you’re doing your own SEO a couple of good places to start are Majestic SEO and SEMrush.com.

A good search engine marketing and promotion company will look not only at your search ranking goals but also your business plan in order to make profit worthy recommendations. After all your overall goal is not to only increase your search engine ranking and website traffic but to bring about more business. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

If you need a hand please don’t hesitate to get in touch with us and set up a time for a free consultation.

5 Ways Content Marketing Can Benefit Your Brand

February 2, 2020content marketing, SEOcontent marketing, digital marketing, SEOPeter Marino

Content marketing is not just a fad. It’s a solid marketing strategy that has brought success to brands and businesses of all sizes. When you do content marketing correctly, you can expect to benefit for a long, long time. So, here are the top 5 ways content marketing can help your brand.

1. Valuable content brings hordes of traffic to your site

Who doesn’t want traffic? No webmaster in their right minds would say they don’t want traffic. The truth is we build websites and establish a presence on the Internet because we want people to know more about us.

The good news is with content marketing, you can bring a ton of people over to your site without paying exorbitant amounts of money for advertisements. Yes, it will require some money to amplify your content but nowhere near the cost for ads that get minimal results.

2. You’re building your brand identity

When people see your brand on many valuable posts and articles, you’re essentially letting the world know what your brand is all about. You’re establishing an identity online.

When people go looking for information that falls right up your alley, then chances are people will be able to better recall your brand over your competitors!

3. You’ll gain your audience’s trust

It takes a lot of work to gain people’s trust. And it’s essentially what content marketing is – it’s a lot of work. But once you’ve successfully established yourself as an authority and your brand starts sticking in people’s minds, then it will be easier to gain their trust. You’ll find that when you’ve captured people’s trust, getting them to follow your calls to action becomes much easier. Remember trust is a long term game so take it slow and steady!

4. Get higher conversion rates

The most successful content marketing campaigns have excellent conversion rates. This means they’ve successfully positioned themselves as authorities in their industry, and they’ve created content that resonates with their audience. Factor in great web design, and you’ve got a recipe for success!

5. It’s great for your site’s SEO

There are plenty of SEO benefits to content marketing. When you consistently publish valuable content, you’ll be able to eventually rank for more keywords on search engines.

You’ll have a highly engaged audience on your site, meaning they’re not going to bounce right after they land on your page. You’ll have many people linking to your content (search engines love this!) which will help boost your rankings on search pages.

New Advertising Ideas To Help Your Business

July 31, 2013Blogging, content marketing, email marketing, guest blogging, interactive ads, Small Business Marketingblog marketing, digital marketing, email marketing, interactive advertising, unconventional marketingPeter Marino

Savvy business owners are always on the lookout for new forms of advertising, and unique ways to surprise potential customers. In recent years, we have seen the advent of the QR code to engage mobile phone users. Another popular method of advertising in recent years is having a viral sensation, the way the new Old Spice man has been.

Here are some other new advertising ideas that may give you some ideas of your own for your business:

Interactive ads within a magazine

You know about scratch and sniff ads, or the peel-open perfume ads. But that is just the beginning. Forbes magazine recently made an issue Wi-Fi-enabled, which means that the reader carrying it around could get free Wi-Fi. Microsoft sponsored the ad, along with T-Mobile to provide the technology to make the magazine Wi-Fi-enabled. Springwise says that “the campaign, created with advertising tech firm Americhip, simultaneously promoted the validity of Microsoft’s cloud-based program and gave Forbes’ readership another reason to carry the publication with them – killing two birds with one stone.”

You may not have Microsoft’s budget, but try to think of some interactive way that you could reach out to readers. Even something as simple as asking potential customers to identify a photo or quote, and directing them to your website to potentially win a prize, could help engage them in what you do.

Marketing to bloggers

A small business with a small budget does not have the money for a big advertising or marketing campaign. But they can easily get some good buzz by marketing to bloggers. Here’s what you can do – reach out to bloggers in your area, or your field. For example, if you market baseball t-shirts related to the New York Mets, a good way to get your product out there is to offer a free t-shirt to any blogger who gives you a plug in the blog.

There are several reasons why doing so can be appealing to you: bloggers are easier to reach than their counterparts in the mainstream media, they have a fan base and a good number of readers, and they generally are savvy in social media as well. This can help promote your business, and if the bloggers like the product, they will tell their friends, and their friends will tell their friends, and so on and so on.

Email advertising

You may already be doing internet advertising. Email advertising is less well-known, but can provide a terrific bang for the buck. Think about it – whether on a desktop computer, laptop, smartphone, or tablet computer, people will check their emails on all of the devices. So if you have an ad running in, say, a newspaper’s “Top 10 Articles of the Day” newsletter, the reader will get to read the ad wherever he or she is.

In addition, email ad platforms like LiveIntent will seamlessly update the ads, if need be. So if you had a Memorial Day sales ad in an email newsletter, but the reader does not actually open the ad until late June, you can switch out the ad dynamically to reflect the new ad in the old email.

That is just the beginning of new marketing and advertising ideas out there. Tell us about what you new ideas you have tried with your business.

Lisa Swan writes for a variety of tech and business sites, including Huffington Post. She lives in New York City.