Photos give customers a rich impression of your business, and articles with photos in them are 47 percent more likely to be clicked on, reports content creation agency Curata. Not only do compelling photos encourage engagement, they aid in SEO …

To keep up with their competitors, companies should be cognizant of the power of offline branding. Even online merchants use offline branding, whether it’s in the form of multi-million dollar advertising campaigns or through word-of-mouth from employees. “Branding strategies are …

Written by our guest blogger Sarmista Aun

Facebook PPC ads are a great tool for brand promotion but Facebook advertising management is not easy. You have to be a Facebook deciphering expert to effectively utilize PPC ads.

Social media is …

The Digital Age has brought about whole new ways of doing things that would’ve never been possible before the Internet. As with most technological advances, the advent of the World Wide Web and social media websites has had a profound …

Twitter may be a social networking site, but it also is a resource for professional creative types who want to grow a business or build a brand. If, for example, you are designing a site for an e-commerce client, your …

With more people getting all of their information online, it can be very hard to control your reputation. Information online gets passed from person to person quicker with the birth of social media marketing, plus people can put any …

For the longest time, the goal of most companies has been to make more money than everyone else at the end of the day. Some of America’s most successful corporations are changing this way of thinking about business by choosing …

How do you feel about the company you work for? Do you feel appreciated and needed on a regular basis? If not, you are certainly not in the minority. Recent studies show that most employees want some sort of recognition …

Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage …

So you’ve decided to enter into the fastest growing social network, Pinterest, and you want to know how to use it effectively to better market your business, product or service? Good choice! Lucky for you I compiled a list of …

Email marketing still has a lot of usefulness and a great impact on your marketing campaign if done correctly. That means mobile viewing/coding must be taken into account as there are more people than ever viewing their email from a …

The World Wide Web has enabled people everywhere to share their ideas and experiences with a large number of people. The social networking website, Neiia.com, is a great way to bring all of your closest friends together to meet …

See part 2 of The Future of Marketing; Analytics Vs. Wisdom now online at: http://bit.ly/exW6o5

Read my latest article about the future of marketing and how analytics will play a big role, but not the final word… http://bit.ly/i8e0Pl

By Peter Marino; the Senior Partner of reelWebDesign.com a social media marketing and web design firm in …

While attending the Consumer Electronics Show (CES) in Las Vegas this week I saw a great collaboration tool for micropreneurs. Many new online businesses, like my own, have a team that is spread out throughout the world. Talking to each …

Read my latest article on Search Marketing Standard which brings design and analytics together into a more palpable infographic (the visual representation of information, including math and statistics, for the rest of us):

Read it here
You can also read …

Many websites claim to provide objective analyses of products, goods, and services. These are known as “review sites”. The type of product presentation these sites offer is known as “consumer lead marketing”, because the “leads”, or new prospect referrals originate …

If you’re planning on starting a blog, at some point you’ll have to decide whether to host your blog on your own website or on an offsite blogging platform like WordPress or Blogger. Here are the pros and cons to …

Read my latest article on Search Marketing Standard about Google TV and how it will change media and how we interface with it:
http://www.searchmarketingstandard.com/google-tv-the-end-of-linear-pixel-slop.

The following article was first seen on Search Marketing Standard:
Social media has brought along many amazing innovations – and Ping.fm is one of the best kept secrets among social media marketers to make their job a lot easier. If …

Reputation management is a process whereby an individual person or group, such as a business, is assigned a ‘ranking’ based on how that individual or group interacts within a larger structure. Reputation management usually takes the form of professional software …

The Effectiveness and Future of Mobile Analytics

How does one measure the effectiveness of an advertising strategy that has no fixed location, but that relies primarily on the response of individual targets? Mobile marketing, a strategy which allows advertisers to …

The goal of every business is to attract as many targeted customers as they can. Businesses create websites with the goal of increasing their chances of acquiring more customers either through direct sales or as prospects.

With the number of …

Marketing online has brought about more changes than probably any other medium. The biggest difference between the online age and the dawn of TV and radio is this: small businesses have more of a level playing field than ever. When …

Most good marketers know that tracking is critical to success – Social Media is no different. Many marketers just starting out with social media do it in a haphazard manner and fail. Yet those who are able to produce consistent …

YouTube has only been online for a few short years, but it has quickly become one of the hottest destinations on the Internet. Once a little-used medium due to slow Internet connections, the widespread use of broadband has made online …