Eye-catching, captivating videos can boost your brand awareness quickly. Viewers enjoy seeing a real, live, authentic person speak their message via videos. Speaking and motioning on video can make a firm and impression on the mind of your collective target market versus writing blog posts or articles. Rousing potential customers or clients through video marketing can grow your internet marketing campaign on solid ground. Take the time to study video marketing masters to see what works and apply these same fundamentals to your video marketing efforts.
Pay Strict Attention to Lighting
Lighting can make or break your videos. If you film a video at high noon you might appear too white and if you film videos early in the morning or later in the evening you will appear to be a shadowy figure. Shoot a test clip to check lighting conditions before you create your final draft. Avoid wasting your time by marking certain times and spots as ideal shooting conditions. Maybe you note that the late afternoon sun best complements your complexion, or that shooting videos at a certain spot in your yard produces the perfect lighting environment. Record notes on what videos seemed to produce ideal lighting to revisit these spots at specific times of day in the future.
Use Nature to Your Benefit
Nature serves as quite possibly the best video background. Ditch the white wall indoors and head outside to use a captivating, awe-inspiring background. Smart video marketers use the beach, or the hills, or even a simply tree in the park to add an enchanting air to their video creations. Nature inspires you to be more, have more and do more. Why not use nature to spice up your videos? Create a compelling video by heading outside to use nature as your perfect background.
Focus on the Camera
Look into my eyes! In the case of videos you must look directly into the camera to make a strong connection with your audience. People generally distrust someone who makes little eye contact; you want someone to look you directly in the eyes to see where they are coming from. When it comes to videos you need to look directly into the camera lens to look into the eyes of your target audience, since people will be staring back at you when your videos play online. Practice looking directly into the camera during each video. Observe your uploaded videos; you make frequent eye contact or look away too much? Stare into the camera to make a strong connection with your viewers.
Practice Daily
Some people create one to two videos each week. If you tried to become a pro in any niche, creating once or twice each week, how long would it take to master your skill set? 50 years, if that. Spend time creating videos daily to see a marked improvement in your video creating skills. By devoting more time to your craft you can quickly see an improvement in your videos. Practice makes perfect, and even if you do not feel like a natural now, you will be amazed at your progress if you keep at it.
Our guest blogger is Kelli Cooper – a freelance writer who blogs about all things video marketing, from how to promote videos online to choosing media replication services for hard copy marketing materials.