Tag Archives: video marketing

11 Wonders of Video Marketing

SEO video, Small Business Marketing, Social Media Marketing, YouTube Marketing, ,

youtubeBelow are eleven reasons for you to consider video marketing as part of your digital marketing strategy:

What attracted us most during our childhood days, a comic magazine or a TV cartoon? I am sure most of us will say TV cartoon. That’s because the animation used in video tends to attract us more than mere plain text. Our eyes often get glued to something which has movement. Just compare a photograph with a video. You would prefer watching latter over former. This logic can be successfully used by digital marketers who wish to get their brands across millions of people in short span of time by incorporating the right strategy. The name of that strategy is Video Marketing.

  1. Video lovers are more: People love to watch videos and this has been proved by the success of Youtube channel. According to the experts a staggering 70% of the total Internet users around the world spends atleast 30 minutes watching online video daily.
  2. Video dominates search results: Videos appear at the top of page as a result of search queries. When your audience will enter search query relevant to your line of business, your video has more chances of appearing at the top of search results.
  3. Spreads faster than other content: Videos are shared and liked by people more than the articles or blogs on social media platform which means videos have more chances of getting viral over the Internet.
  4. Creative Videos get more visitors: Videos, if creative and original, attracts more visitors as they can engage audience more than any other format.
  5. Video entertain people: Videos entertain people and gets them glued to their mobile or laptops. It’s an effective way of promoting brand while entertaining people.
  6. Videos are inexpensive: Videos can be created at no cost. Creating 2-5 minutes short videos about specific topic from articles & content is the emerging marketing trend these days.
  7. Information gets conveyed easily: Videos help businesses convey information in an easy manner. People don’t need to go through long texts to understand and get information.
  8. Videos attract Smartphone crowd: Smartphone users crowd is increasing at a tremendous rate and so is video watchers on mobile. Your videos can be easily accessed by Smartphone users.
  9. Videos are versatile: Videos can be shared on different channels and can also be posted on your website.
  10. Videos have human touch: Videos have the ability to provide information personally to target audience.
  11. Video induces action faster than texts: Videos persuade audience faster than articles or blogs. It conveys information more directly. Being an audio-visual medium it reduces the time required to read the articles.

see-hear-listenAccording to the 2013 Online Video Marketing Survey 94% digital marketers in today’s time use Youtube for video marketing and 87% is the video sharing rate on Facebook. Video marketing is one popular tool which can be used by digital marketers to rise above their current level and reach maximum audience. All brands need to do is to create amazing video!

Author Bio:

Ana is a digital marketing Specialist and a creative blogger who mostly writes on topics related to digital marketing & Social Media. To read more of her creative writing & tips please follow www.media-mosaic.com.

Animated Short Films are the Way to Go for Online Video Marketing

animated video, Social Media Marketing, Video marketing, Viral marketing, , , ,

Animated videos have become a mainstay in online video marketing but not many companies have gotten it right.  Chipotle is an exception! If you haven’t seen these videos by Chipotle then you’ve missed, not only a great marketing campaign, but emotionally charged videos with a great message behind them. This is exactly what people want to share online, something that’s short, gets a point across, emotional and thought provoking.  Chipotle is leading the way with online video marketing but they’re also taking a step in the right direction by taking a moral and eco-friendly stand by utilizing locally based and minimally processed foods.

Here is the first one they made in 2012 called “Back to the Start” which won the 2012 Cannes Grand Prix:

Here is the follow up animated short film called “Scarecrow” which I believe will win another award:

Both videos were made in conjunction with CAA Marketing.

By Peter Marino, the owner and CDO of reelWebDesign.com and SocialMediaMarketing.co, both of which are website development and social media marketing companies in NYC.

A Surefire Plan For Web Success Using YouTube

Video marketing, YouTube Marketing, , ,

There’s no such thing as a sure thing when it comes to online success and you never know what’s going to happen after you’ve released your site into the world. For all you know, someone else might release a mega-site targeting exactly the same keywords as you as soon as you release yours. Or you may find that the niche you’re writing for suddenly becomes incredibly unpopular… anything could happen. So sorry if the title here was a little bit bombastic, but it got you here didn’t it?

And while this strategy might not actually be sure fire, it’s certainly one that is pretty effective and which many webmasters could use to great effect. It involves using YouTube. Let me show you why you’re not getting the most out of the video sharing site…

Why YouTube?

Many webmasters will focus on targeting keywords in Google and will completely forget the power of YouTube. Actually, YouTube is a great way to promote your site and a lot of people click those links in the descriptions: especially if you mention them in your articles. YouTube is after all the second most used search engine in the world after Google, and the best thing about this is that it doesn’t have anywhere near the competition. If you want to rank for ‘make money online’, then you have a much better chance of doing that on YouTube and you’ll benefit from almost all the same results.

Also important to bear in mind is just what an impact a YouTube video can make. People like getting information through videos because it lets them do other things while they listen/watch. I will only rarely read a review if there’s the option of watching one on YouTube.   And in the time I spend watching that video, I’ll get a much better idea of that site’s style and approach and will be made far more aware of the branding. Plus the subscription feature means that I can very easily find my favourite sites again which isn’t an option when you use Google – that’s almost like free advertising.

How to Use YouTube

How to use YouTube

So how do you use YouTube effectively? Well first of all you need to think about the videos you could make to add value to your site. For a tech site for instance this might mean making video reviews, or demonstrating how to do certain things. For a fitness site it might mean making videos of different training plans. You could do Q&As, music videos, ‘let’s play’ videos or anything else.

Now make sure that the videos are made well and with high production values. Making your video in HD will make all the difference to the way people see your site and to how often they end up watching you. Include your links in the description and make as many of these videos as you can – volume will help you to get noticed and to luck upon hit.

Now watch as your subscribers swell, and as more and more people start visiting your site to see what it’s all about. There you have, web success through YouTube.

Today’s feature writer, Keith Terrell, enjoys sharing his knowledge with those who could benefit from it. He owns a link removal company called Orp Media, which specializes in Google penalty recovery services.

Video Marketing 101: 4 Basics Of A Successful Video

SEO video, Video marketing, ,

video marketing basicsEye-catching, captivating videos can boost your brand awareness quickly. Viewers enjoy seeing a real, live, authentic person speak their message via videos. Speaking and motioning on video can make a firm and impression on the mind of your collective target market versus writing blog posts or articles. Rousing potential customers or clients through video marketing can grow your internet marketing campaign on solid ground. Take the time to study video marketing masters to see what works and apply these same fundamentals to your video marketing efforts.

Pay Strict Attention to Lighting

Lighting can make or break your videos. If you film a video at high noon you might appear too white and if you film videos early in the morning or later in the evening you will appear to be a shadowy figure. Shoot a test clip to check lighting conditions before you create your final draft. Avoid wasting your time by marking certain times and spots as ideal shooting conditions. Maybe you note that the late afternoon sun best complements your complexion, or that shooting videos at a certain spot in your yard produces the perfect lighting environment. Record notes on what videos seemed to produce ideal lighting to revisit these spots at specific times of day in the future.

Use Nature to Your Benefit

Nature serves as quite possibly the best video background. Ditch the white wall indoors and head outside to use a captivating, awe-inspiring background. Smart video marketers use the beach, or the hills, or even a simply tree in the park to add an enchanting air to their video creations. Nature inspires you to be more, have more and do more. Why not use nature to spice up your videos? Create a compelling video by heading outside to use nature as your perfect background.

Focus on the Camera

Look into my eyes! In the case of videos you must look directly into the camera to make a strong connection with your audience. People generally distrust someone who makes little eye contact; you want someone to look you directly in the eyes to see where they are coming from. When it comes to videos you need to look directly into the camera lens to look into the eyes of your target audience, since people will be staring back at you when your videos play online. Practice looking directly into the camera during each video. Observe your uploaded videos; you make frequent eye contact or look away too much? Stare into the camera to make a strong connection with your viewers.

Practice Daily

Some people create one to two videos each week. If you tried to become a pro in any niche, creating once or twice each week, how long would it take to master your skill set? 50 years, if that. Spend time creating videos daily to see a marked improvement in your video creating skills. By devoting more time to your craft you can quickly see an improvement in your videos. Practice makes perfect, and even if you do not feel like a natural now, you will be amazed at your progress if you keep at it.

Our guest blogger is Kelli Cooper – a freelance writer who blogs about all things video marketing, from how to promote videos online to choosing media replication services for hard copy marketing materials.

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