Below are eleven reasons for you to consider video marketing as part of your digital marketing strategy:

What attracted us most during our childhood days, a comic magazine or a TV cartoon? I am sure most of us will say TV cartoon. That’s because the animation used in video tends to attract us more than mere plain text. Our eyes often get glued to something which has movement. Just compare a photograph with a video. You would prefer watching latter over former. This logic can be successfully used by digital marketers who wish to get their brands across millions of people in short span of time by incorporating the right strategy. The name of that strategy is Video Marketing.

1. Video lovers are more: People love to watch videos and this has been proved by the success of Youtube channel. According to the experts a staggering 70% of the total Internet users around the world spends atleast 30 minutes watching online video daily.
2. Video dominates search results: Videos appear at the top of page as a result of search queries. When your audience will enter search query relevant to your line of business, your video has more chances of appearing at the top of search results.
3. Spreads faster than other content: Videos are shared and liked by people more than the articles or blogs on social media platform which means videos have more chances of getting viral over the Internet.
4. Creative Videos get more visitors: Videos, if creative and original, attracts more visitors as they can engage audience more than any other format.
5. Video entertain people: Videos entertain people and gets them glued to their mobile or laptops. It’s an effective way of promoting brand while entertaining people.
6. Videos are inexpensive: Videos can be created at no cost. Creating 2-5 minutes short videos about specific topic from articles & content is the emerging marketing trend these days.
7. Information gets conveyed easily: Videos help businesses convey information in an easy manner. People don’t need to go through long texts to understand and get information.
8. Videos attract Smartphone crowd: Smartphone users crowd is increasing at a tremendous rate and so is video watchers on mobile. Your videos can be easily accessed by Smartphone users.
9. Videos are versatile: Videos can be shared on different channels and can also be posted on your website.
10. Videos have human touch: Videos have the ability to provide information personally to target audience.
11. Video induces action faster than texts: Videos persuade audience faster than articles or blogs. It conveys information more directly. Being an audio-visual medium it reduces the time required to read the articles.

According to the 2013 Online Video Marketing Survey 94% digital marketers in today’s time use Youtube for video marketing and 87% is the video sharing rate on Facebook. Video marketing is one popular tool which can be used by digital marketers to rise above their current level and reach maximum audience. All brands need to do is to create amazing video!

Author Bio:

Ana is a digital marketing Specialist and a creative blogger who mostly writes on topics related to digital marketing & Social Media. To read more of her creative writing & tips please follow www.media-mosaic.com.

See more posts by Peter Marino