Online marketing is more than just running a search engine optimization campaign for your website and social media marketing. A good online marketing campaign should include every type of media possible, especially videos. By including online videos into your Internet marketing strategy, you will ensure that you create and distribute content in a format that your target audience enjoys consuming. But how do you make videos with SEO in mind so they are seen by the search engines?
Let’ take a look here:
Keyword Optimization
Just like you would with a website, you need to optimize your videos for your target keywords. By placing your target keywords in strategic locations of your video files, you will increase the likelihood that these videos are found via online searches. Some places where you need to place your keywords are:
• Title
• Video File Name
• Alt Tags
• URL
• Link Text
• Video Description
When you place your target keywords in those locations with each video you upload, you will give the search engine bots a better idea as to what your content is about. This will help the bots rank your videos appropriately in the search results, allowing people to easily find your videos online.
Build Links to your Videos
In addition to optimizing your videos for specific keywords, you will need to build links to your videos just like you would with a website. When you create a number of backlinks that point to your videos, search engines will view your videos as containing valuable content because other people are linking to them. When your videos are viewed as having valuable content, search engines will be more likely to include your videos in their search results so that they can give their users the best content possible related to their search queries.
High Quality Content
In order for your online video marketing campaign to be a success, your videos need to contain high quality content. By making sure each of your videos contains content that people will actually enjoy viewing, you will increase your chances of having your videos be shared online. Once your marketing videos are able to go viral, you will see a ton of backlinks come in to your videos, improving your search engine rankings in the process.
If you produce low-quality videos that do not contain useful information, people will not want to view all of the videos you produce. After one viewing people will think your videos are a waste of time and will move on to the next company that offers better quality content. This is why it is so important to create videos with high quality content as you will have an easier time keeping your target audience engaged with your online videos.
Use Exciting Titles
Another tip you can use to help improve the SEO associated with your online video marketing campaign is to use exciting titles that entice people to click on your video. It can be rather easy for a video’s URL to get lost in the mix if you use a boring title. If no one is enticed to click your link, fewer people will actually view your video. By making sure you create eye catching, interesting tittles, you will increase your chances of getting clicks on your links and therefore will have better results with your video marketing campaign.
Video marketing should be an important piece of your overall online marketing strategy. Through the use of high quality videos, you will be able to reach more of your target demographic, especially the subset that enjoys consuming their content in video form. When using this marketing technique, you will want to ensure you use your target keywords in strategic locations of your video, build links to your videos and create eye catching titles to attract more clicks. Using these tips should help you see the best results possible when it comes to running an online video marketing campaign.
About our guest author: Professional writer and SEO consultant, Sebastin Webb, born and raised in New York. Today he writes about the importance of incorporating SEO into your videos. Although it is a very powerful tool, not many people use the power of YouTube.
