twitter marketing Archives - The Content Marketing Blog

When using Twitter, you want to get as many quality followers as you can and the best way to do that is through interaction. You can’t create a business account, post a few tweets and expect people to follow you automatically. There are too many people using this social networking site for that to happen.

Instead, you have to put time and effort into it before you’ll see results. Here are three ways that you can interact with others on Twitter to help you build a loyal fan base.

Stay Active

Many people go through the effort of starting an account and then, for whatever reason, they don’t bother to post regular tweets. It could be that they don’t see immediate results so they lose interest quickly or it might be due to lack of time. Whatever the reason is for not staying active on your site the results are always the same. The followers that you do have will lose interest and they will look for someone else to follow.

If you’re slacking in this department, make some changes. Post several tweets every day, answer questions left by your fans and comment on important issues that are relevant to your business. Staying active will help you gain more followers.

Retweet Relevant Messages

When you see tweets from others that you find interesting and they are relevant to your business in some way, retweet them. When you retweet on Twitter, it can help to increase your fan base because the followers of the person you retweeted will see you and any comments that you leave.

It also encourages the person to retweet some of your posts. This makes retweeting a great way to interact with your followers and other professionals within your niche. When tweeting, keep your posts as brief as possible and it will be easy for others to retweet the messages they find interesting.

Become a Follower

When you follow people in your niche, many of them will follow you back. This actually has two benefits. One is that you’ll increase your fan base with quality followers. You’ll also have the opportunity to create a good business relationship with other professionals and that’s always good for business.

Do choose who you follow carefully because you don’t want to waste your time following someone that has absolutely nothing to do with your niche. Even if they follow you back they wouldn’t have anything to discuss that would be beneficial to your business, so read the bio’s and learn a little something about the person or company before you follow them and it will help you generate more quality followers.

If you’re having a hard time getting started, you can always invest in fake twitter fans. This will help generate an interest in your company from real users because people have a tendency of following businesses that already have a lot of followers.

Increasing your fan base will help build up your social media presence and interacting with your fans and other professionals in your niche, will help you increase the number of followers you have.

Author Bio: Judy Collins has years of experience using Twitter that she would like to share with you to help your business attract more quality fans.

With so many people on Twitter these days it can be difficult to make your tweets stand out from all the others. This is particularly true when you have people who are following a lot of people following you. How can you ensure that they are seeing your tweets and that they even care about what you are writing? It is not enough to have a Twitter account to promote your business if your tweets are being skipped by your followers. The following are three ways that you can use to make your tweets stand out from the rest and to generate more interest in your company.

Write a Headline Not a Tweet

One thing you can do is to look at your tweet as more of a headline for a newspaper rather than worrying about staying within the character count. You want to grab the attention of your readers immediately so it needs to catch their eye. Think of the days when newspapers ruled the information sector and think about how the writers would use shocking or catchy titles for their stories to engage readers. This is how you should think about your tweets and if you do this, you will get people to read them. If the post is too long for Twitter, then you can always add a link that takes your reader to the full story.

Link to Your Products

If you are promoting a product then you have to include a link to the product’s page on your website. People are typically lazy when it comes to the internet and even if they really want to purchase the product they won’t go through much hassle to get it. You may find that there are some who will go to your website without the link but they are not the norm. Make it easy on your customers to find your website because you can bet your competitors are offering links. Also, there is some legitimacy to a tweet that has a link so your followers won’t think that you are spamming them.

Use Statistics to Make a Point

There is nothing better than reading a tweet that offers a strange or interesting statistic. These tweets tend to be retweeted more than many other types of tweets. When you get more retweets then you have a better chance of gaining more followers. Unless you want to buy them and keep it a secret then you need to find creative ways to get people to follow you. Again, make sure you provide the link that backs up the statistic you provided or people may think that you are making things up off the top of your head.

It is not enough to have a Twitter account; you also need to provide tweets that get the attention of your followers. You can think of your tweets like the headline of a news story or use interesting statistics to get the attention of the readers. Also make sure to link to any pertinent article or to your products website when necessary.

Our guest blogger, Amber Christy has been a power tweeter for four years and has been actively promoting her business on Twitter.