Category Archives: Copywriting

The Art Of Balancing Content Creation And Promotion

August 16, 2013Blogging, content marketing, Copywriting, guest blogging, SEO, Small Business Marketing, Social Media Marketing, Viral marketingPeter Marino

Many people can be seen to be debating over content creation and promotion. Both are known to be unique and important in their own way and individuals are recommended to give a good amount of attention to them in order to acquire a good feedback from the customers and real-time visitors. When it comes to the importance of choosing between the two, nothing can be said since both the processes are considered to be equally significant. However, ineffective content creation really does not help the content promotion as it fails to pique the attention of the target market. On the other hand, good content creation with low content promotion does not easily reach the customers, resulting is low feedback and followers in the long run.

Importance of Efficient Content Creation

Content creation can be difficult for people who are not really aware of it. It is essential to create good content beforehand in order to attract the customers. The process of content creation and promotion is linked to each other and both become worthless even if one is ineffective. Therefore, in the beginning, interesting and well-written content must be written for the purpose of promoting it in the long run.

Benefits of Efficient Content Promotion

Since content promotion is equally as important as content creation, individuals are recommended to give a good amount of attention to it in order to avoid any kind of shortage in the target audience in the near future. It is essential to publish content at as many sites as possible in order to give it an adequate amount of coverage and promotion. Without promotion, content ceases to exist and acquires extremely low rankings in the search engines, which is likely to ruin all the chances of possible promotion in the long run. Effective content promotion allows many WebPages and blogs to achieve a high status and ranking in the search engines, resulting in higher web traffic on a daily basis.

Preventing Audience and Content Shortage

A balance between content creation and promotion is a must in order to achieve success. Even if one ignores, then the other is not likely to act the way it is supposed to. The fact that bad content creation ends up in audience shortage and bad content promotion ends up in content shortage gives all the more reason for people to maintain an appropriate balance between the two. The one and only way to do so is to take both the processes seriously and to attend to both the content creation and promotion on an equal basis.

Acquiring Content Harmony

The main strategy for creating a balance between both the processes is to indulge in content harmony. According to a lot of research and professionals, content harmony can be achieved through the correct usage of both the content creation and promotion and that too, on the right time. The results are going to be much better than just following content creation or content promotion. Good content creation can be satisfactory for the time being but it undoubtedly results in a shortage of audience in the long run and the same is the case with promotion as it tends to create a vast content shortage.

Content Creation and Promotion for a Successful Marketing Campaign

An effective process of employing both the content promotion and creation ends up in a successful content strategy which enables people to earn a good amount of profit in the long run. Businesses must really follow both the strategies in order to excel in content creation and promotion. Content harmony is something which can be easily achieved by hard work and determination. All marketing campaigns can be easily successful if people try and concentrate on both the content related and promotional aspects of their business in the long run.

Our guest blogger, Jordon, has varied and broad career in the technology world and he is one of the most experienced SEO writers who love to spread the knowledge through his informative contents. His articles mostly cover the exact step by step working procedure and current research, inventions in the technology field. His most of the case studies can be found on Climb Digital.

Importance Of Updating Your Website’s Content

August 14, 2013Blogging, content marketing, Copywriting, Small Business Marketing, Social Media Marketingcontent creation, content marketing, Importance Of Updating Your Website's Content, updating content, website contentPeter Marino

Making a well written, organized and efficient website is a vital element in online marketing and it can make or break a website. It doesn’t matter when a website was created, what matters is how fresh, up to date and accurate the content is.

The Internet plays a very significant role in the lives of many individuals. In the span of 10 years, the internet has gone from being a novelty, to becoming a vital tool in everyone’s life. Some people even use it to order groceries, while others connect with friends and family members. For some it helps to earn cash while others use it to pay bills. It is clear that the Internet is a very dynamic and ever changing and evolving tool. Therefore, it’s imperative that frequent website maintenance must be implemented so your visitors get the best content and user experience.

The Importance of Updating Your Website’s Content

On every website there are about two kinds of content: that is the one that is dynamic and the one that is static. Static content includes some things like, contact pages, FAQ’s, and About Us, whereas dynamic ones include the blog or news section. Dynamic content is supposed to be occasionally updated and therefore should be of high quality every time. The same is true of static content, however it does not require frequent maintenance.

During a website’s content update, it is important to make sure that the content is always fresh and relevant and personally crafted. Most new search algorithms require that content be fairly drafted for someone’s eye instead of search spiders. For this reason more emphasis should be put on original, high quality content that is never limited to ‘keyword’ terms, but rather it should also include infographics, citations as well as videos.

If a webmaster doesn’t make updates for a certain period of time, it will not be able to compete within it’s market. This means lower search visibility, a lower ranking on Google and, thus, less exposure to potential clients.

Therefore, getting multiple people to take care of your blog can be a way to maintain and keep your content fresh on net. You will encounter times that people you hire to write content for you don’t write the best all the time, or they make some errors in judgement, grammar or spelling but you’ll still be seen on the net and being seen and making mistakes once in a while is part of growing and being human. A good client will appreciate that, whereas a neurotic client that thinks you must be perfect all the time is not the one you want anyhow.

This guest post was written by Ludwing a programmer and web developer in New York. Zinzzchat Founder. Application that helps people share their favorite blogs and websites. Follow @LudwingNY.

5 Tips For Successful Email Marketing

August 13, 2013content marketing, Copywriting, email marketing, Small Business MarketingPeter Marino

Email marketing can be a powerful social tool. Many online marketers conceptualize email marketing in a somewhat strange way: If you send enough emails to enough people, it will get your name out there. Other common recommendations promote quantity and consistency over quality. The downfall with many of these email marketing campaigns is the “good enough” philosophy regarding the content quality. Make subscribers excited to see your emails instead of spamming your subscriber base by following some of the email best practices listed below:

1. Keep specific goal in mind

Sooner or later, your subscriber base will catch on that your exciting blowout sales actually refer to the discount section of your online store. Another aspect of making email marketing seem more like spam than quality marketing occurs when when subscribers are somehow coerced into subscribing. Offering fiscal incentives can build positive public perception for a short time even if the email marketing campaign is not a hit. However, making subscription mandatory to view a website is often counterproductive. First, prerequisite subscription can dissuade viewers from browsing your site. Second, you are more apt to get an email address meant for spam. Subscribers often have a difficult time getting excited about a business when they are not exactly sure what the business is.

2. Put a strong social element in email marketing

Think about the types of emails your target audience typically gets from their peers, family, and friends. Try to replicate the tone, length, and lingo typically used. Be the brand that your audience can identify with and connect with on a person-to-person level. Don’t worry about responding to every email from your subscriber base within the hour. Sporadic responses can be part of the allure for effectively building a community around email as shown in this case study.

3. Encourage conversation

Email has a very social element that is often overlooked. Encourage your audience to actively participate in discussions, contests, polls, etc. Keep the data flowing, and build a community around your brand. Try to keep almost everything relevant to the persona that initially attracted your audience to your brand. There is nothing wrong with sending an individual email to a single subscriber for a tactful, personal touch. Be the voice behind your brand.

4. Make sure everything works

Send an email to your personal account to double-check that everything works as it should. All clickable links should go to the correct website; all images should show up on your smartphone; and reading a mass email just one more time can help you make it perfect.

5. Write engaging content

It is important to recognize that engaging content does not have to be verbose. The content in an email marketing campaign can be as simple as an effort to reach out to your audience on a more personal level. Send industry-related jokes, factoids, or other items you might share via email in a personal context. Remember that email marketing campaigns should give people a chance to connect with the voice behind the brand. Be personable, but do not focus on your personal life per se.

Takeaway points

Do not settle for an email marketing campaign that is only OK. Strive to build a community around an engaged and excited subscriber base. Also, stop spamming people. It gets old.

Our guest post, by Dorian, is a Search Analyst at digital marketing firm, Wpromote and has always had a particular interest in content marketing and coming up with creative ways to help businesses grow.

Outside The Box Creative Marketing Tips

August 12, 2013Blogging, content marketing, Copywriting, SEO, SEO video, Small Business Marketing, Social Media Marketing, Video marketing, Viral marketingPeter Marino

Business people should all know the importance of online marketing. Furthermore, from SEO to social media, we should all know the tactics, ways and methods of advertising and promoting a business, service or product online. However, there is also a plethora of online marketing tactics that aren’t as known or thought of as much. Here are a few online marketing tips and strategies that will require a bit of thinking outside of the box.

Video is a Content King

When it comes to optimizing and creating online presence through content, a lot of SEOs and online marketers choose to go for written content as the surest means. Now written content is king, and blogs and articles are vital for online marketing, however video is also a content king that cannot be ignored.

Google love videos, as do most internet users. YouTube, along with a host of other video sharing websites should therefore be utilized to the maximum in order to draw more interest in for a brand.

Start Up a Blog

Starting up a blog in order to draw attention around your business is such a basic internet marketing idea that it should not even be defined as creative, or ‘outside of the box’. However, there are surprisingly still plenty of businesses without an online blog, which suffer because of this limitation.

The internet has revived humanity’s love for reading, and while most aren’t quite on Shakespeare’s level of literature, blogs fulfill our need to read. Build a blog around the field you’re marketing within and ensure that your opinions are intelligent, original and insightful. Make sure that your blog is identifiably linked with your business. If this is done correctly, readers will begin to align their positive thoughts on your blog to your business and products.

For example, if people think your fashion blog is a trustworthy authority on fashion, then they will trust your authority on the clothes you sell.

Online Press

Marketing online through literature isn’t all about self-blogging however. You should find online magazines, blogs and online newspapers and try to get other sources to write articles on your business or products.

Conduct an outreach campaign using Outreachr, and find as many potential blogs or magazines that will want to write about your business, or write an article that is hyperlinked to your business.

Make sure that these websites have customers reading their articles and a high domain authority.

A website with a low domain authority, won’t be worth very much as Google only really values websites with a strong online presence when ranking.

It is also important to ensure that these blogs have a fair amount of readers (which usually correlates with their domain authority).

The written content should not be duplicated either and last but not least, the articles written on your business should be of high quality. After all, you will of course want people to read these articles and no one will waste their time with material that isn’t engaging or content that is poorly written.