Making a well written, organized and efficient website is a vital element in online marketing and it can make or break a website. It doesn’t matter when a website was created, what matters is how fresh, up to date and accurate the content is.
The Internet plays a very significant role in the lives of many individuals. In the span of 10 years, the internet has gone from being a novelty, to becoming a vital tool in everyone’s life. Some people even use it to order groceries, while others connect with friends and family members. For some it helps to earn cash while others use it to pay bills. It is clear that the Internet is a very dynamic and ever changing and evolving tool. Therefore, it’s imperative that frequent website maintenance must be implemented so your visitors get the best content and user experience.
The Importance of Updating Your Website’s Content
On every website there are about two kinds of content: that is the one that is dynamic and the one that is static. Static content includes some things like, contact pages, FAQ’s, and About Us, whereas dynamic ones include the blog or news section. Dynamic content is supposed to be occasionally updated and therefore should be of high quality every time. The same is true of static content, however it does not require frequent maintenance.
During a website’s content update, it is important to make sure that the content is always fresh and relevant and personally crafted. Most new search algorithms require that content be fairly drafted for someone’s eye instead of search spiders. For this reason more emphasis should be put on original, high quality content that is never limited to ‘keyword’ terms, but rather it should also include infographics, citations as well as videos.
If a webmaster doesn’t make updates for a certain period of time, it will not be able to compete within it’s market. This means lower search visibility, a lower ranking on Google and, thus, less exposure to potential clients.
Therefore, getting multiple people to take care of your blog can be a way to maintain and keep your content fresh on net. You will encounter times that people you hire to write content for you don’t write the best all the time, or they make some errors in judgement, grammar or spelling but you’ll still be seen on the net and being seen and making mistakes once in a while is part of growing and being human. A good client will appreciate that, whereas a neurotic client that thinks you must be perfect all the time is not the one you want anyhow.
This guest post was written by Ludwing a programmer and web developer in New York. Zinzzchat Founder. Application that helps people share their favorite blogs and websites. Follow @LudwingNY.