With so many people on Twitter these days it can be difficult to make your tweets stand out from all the others.  This is particularly true when you have people who are following a lot of people following you.  How can you ensure that they are seeing your tweets and that they even care about what you are writing?  It is not enough to have a Twitter account to promote your business if your tweets are being skipped by your followers.  The following are three ways that you can use to make your tweets stand out from the rest and to generate more interest in your company.

Write a Headline Not a Tweet

One thing you can do is to look at your tweet as more of a headline for a newspaper rather than worrying about staying within the character count.  You want to grab the attention of your readers immediately so it needs to catch their eye.  Think of the days when newspapers ruled the information sector and think about how the writers would use shocking or catchy titles for their stories to engage readers.  This is how you should think about your tweets and if you do this, you will get people to read them.  If the post is too long for Twitter, then you can always add a link that takes your reader to the full story.

Link to Your Products

If you are promoting a product then you have to include a link to the product’s page on your website.  People are typically lazy when it comes to the internet and even if they really want to purchase the product they won’t go through much hassle to get it.  You may find that there are some who will go to your website without the link but they are not the norm.  Make it easy on your customers to find your website because you can bet your competitors are offering links.  Also, there is some legitimacy to a tweet that has a link so your followers won’t think that you are spamming them.

Use Statistics to Make a Point

There is nothing better than reading a tweet that offers a strange or interesting statistic.  These tweets tend to be retweeted more than many other types of tweets.  When you get more retweets then you have a better chance of gaining more followers.  Unless you want to buy them and keep it a secret then you need to find creative ways to get people to follow you.  Again, make sure you provide the link that backs up the statistic you provided or people may think that you are making things up off the top of your head.

It is not enough to have a Twitter account; you also need to provide tweets that get the attention of your followers.  You can think of your tweets like the headline of a news story or use interesting statistics to get the attention of the readers.  Also make sure to link to any pertinent article or to your products website when necessary.

Our guest blogger, Amber Christy has been a power tweeter for four years and has been actively promoting her business on Twitter.