Category Archives: Web Design

Essential Tools For Today’s Web Designers

tools for web designersIn the midst of the internet age, web design remains a hot career prospect for those blessed with artistic ability and a propensity for technology. The world of web design is changing rapidly, with research from the Bureau of Labor Statistics suggesting that nearly one third of today’s designers are self-employed. The freelance approach to graphic design proves quite difficult for many, but also deeply rewarding. As a prospective designer, you can ease the transition to this unique career approach by equipping yourself with such essentials as high-quality design software and a reliable internet connection.

Desktop Computer

Yes, we’re in the age of mobile, but for the dedicated web designer, a high-quality desktop computer remains an essential. Coding capabilities and storage remain vastly superior on desktops, not to mention the large screens lend themselves better to graphic representation. “PC Magazine” views the Apple iMac and MacPro as the ultimate desktop tools for web design, but experts also remain enthusiastic about the Dell Inspiron and the HP EliteOne. Ultimately, this important decision will come down to your web design niche; Apple products remain the best for graphic specialists, while the HP EliteOne offers plenty to keep the IT expert satisfied.

Web Design Software

Despite the expansion of online web design functions, the bread and butter of the work remains entrenched in traditional design software. As you set up your computer, you’ll want to invest in at least one or two highly rated design programs. Adobe Dreamweaver remains a favorite among professional designers, as its inherent flexibility allows users to work with HTML, JavaScript, CSS and much more. As “TechCrunch” points outs, Dreamweaver transitioned easily into the mobile market, with an emphasis on responsive design, proving particularly helpful for web designers working with mobile setups. Adobe Muse proves similarly effective for those launching web design careers, but who are less well-versed in the language of HTML and CSS.

Dependable Internet Service

With a career entirely based on the internet, it should come as no surprise that your chance of success is minimal, at best, if you lack a decent internet connection. Thus, your number one tool for design success is dependable broadband. High-quality broadband services from providers such as T-Mobile will ensure that you easily meet deadlines, even when working on a last-minute project. You may also want to think about establishing a solid wireless connection. With the explosion of the app design market, testing out of completed designs may increasingly take place via mobile devices. You may be best served by combining a wireless system for mobile functions with a more dependable broadband as backup.

Sketchpad And Pencils

Yes, high-quality software and decent internet service are essential in web design, but there are still times when the tech-obsessed designer needs to kick it old school and work with pencil and paper. This proves particularly true if your strengths in web design lie mainly in graphics. “Metropolis Magazine” views graphic design as a contemplative arts, with tech-based designers still sharing the same roots as their classic art counterparts. You don’t need an easel or paint set, but when inspiration strikes, a simple sketchpad and pencil could become come quite handy.

Key Aspects Of Web Design And SEO – The Basic Relationship

seo-web-designThere are many people who think web design and SEO are two different aspects of web development or Internet marketing. In fact, people think web designers just need to focus on the designing part, and Search Engine Optimization comes in the picture later. However, this is nothing but a misconception. Search Engine Optimization needs to be integrated with web design before a website is created and starts functioning.

In simple terms, creation of good content and link building play an important role from the beginning stages of web development or designing. Web design and Search Engine Optimization are interlinked with each other. In tough economic and competitive times, it has become very difficult to isolate web design and SEO from each other.

A poor or ill-planned web design can have a major impact on your Search Engine Optimization campaign. Similarly, even a well designed website is unable to survive and excel with poor Search Engine Optimization. Let us discuss some key aspects to give you a better idea between web design and Search Engine Optimization.

Bounce rate

In order to be successful, a webmaster needs to make sure his website has a lower bounce rate. Bounce rate is a measurement of the quality and efficiency of a website. If the bounce rate is high, it means a lot of people visiting the website don’t come back. Therefore, it is extremely important to have a lower bounce rate. A lower bounce rate would mean your content is optimized and your website ranks higher in search engine results pages.

If you want to make sure the website has a lower bounce rate, you need to use interesting and relevant content. You also need to include popular and relevant keywords to attract more visitors. Most importantly, the landing page should have an appropriate web design, which should be easy to navigate. If Web design and SEO are perfectly synchronized with each other, visitors will be more likely to come back. Therefore, your website’s bounce rate will be lower.

Better Engagement

Better Engagement

The basic purpose of Search Engine Optimization is to help you attract more visitors to your website. In order to fulfill this purpose, SEO experts at use many different strategies and techniques to advertise and market a website. Some of the most popular and effective SEO techniques include article submissions, blog postings, regular blog postings, relevant content for online directories and so on.

Once a person visits your website, the basic purpose of Search Engine Optimization ends. Here’s when web design takes over to make sure people stay interested and engaged on the website. The web design needs to be interactive, with high quality content on every page. Only a perfect combination of good content with an interactive web design can keep visitors engaged. In fact, it will also encourage your visitors to visit other pages on the website.

Why is SEO Important to Web Designers?

Once you’ve registered your website with most of the popular search engines, crawlers and spiders will be sent to your website. These crawlers and spiders will check relevant information on your website. This is the basic reason why SEO is extremely important to web designers. Search engines use crawlers and spiders to determine the relevance and value of your website’s content. It ensures how your website is displayed on the SERP or Search Engines Results Page.

If you have optimized content on your website, it will be able to receive more exposure. Thus, it will have better search engine rankings. In competitive times, Search Engine Optimization needs to be a part of the basic web design process. A web designer needs to integrate both of them from the beginning stages of the project. When the website goes live, the web designer needs to ensure it’s search engine friendly.

Contrary to the common notion, Search Engine Optimization is not limited to good content. Other SEO strategies and techniques need to be integrated with the design of the website. This will be a key factor in improving the visibility of the website. White hat SEO practices can also be the perfect way to lower the bounce rate. A combination of web design and SEO will help you develop an interactive website generating more traffic and leads. Soon, you will be quickly converting leads into sales.

This post is written by Larry Smith, the Director of Internet Marketing at Neueseo, who is an expert in Web Development, Online Advertising, SEO and a specialist in the management of Google AdWords Advertising Campaigns.

How To Construct Your Own Website

When it comes to creating and building websites online a lot of people opt in with hiring a specialist to help them with their website. There is no harm in hiring a professional web designer and developer but if you cannot afford it, it can be a big burden on your shoulders. These days there are plenty of tools and information available online to help you with making your own site. The tools make the whole process easy and you can even build a website fast these days because of those tools. So, you could learn some of these web development told to make your life easier and burden free.

If you want to learn some of these important and most common tools, here you will learn how to make a website easy steps without having to hire a professional to help you. Following these steps would be a wise option. You may find it tough initialy but this tutorial will help you a lot and will make things easier and understand able for you.

1. First Find A Hosting Provider

Before doing anything you will need to find a hosting provider online. There are lots of hosting sites to pick from these days and often times it requires research to know what hosting company is the best for you. Some hosting providers offer free hosting but you might be limited in what all you can do. Others offer hosting at reasonable prices but whatever hosting program you decide to get always make sure that you go with one that has excellent service. By an excellent service, we mean that a host which is up most of the time because only this way your site will be available to visitors.

2. Pick Out A Great Domain Name

Find a domain name that helps to personalize your website. Make it something that individuals can remember easily and can say. Don’t rush when you are trying to pick out a domain name. Instead just take your time and make sure that you are happy with whatever one you decide to get. One factor which you need to realize while selecting a domain name is that you have to pay fee on yearly basis so be very selective for domain names.

3. Create Goals and Have A Plan

Once you have purchased your hosting and domain name then you are now ready to start creating your website. Before you start to create your website you need to first have a plan. What type of products will you be selling? What type of content is needed on the site? What type of functions and design should the website have? What is the goal for the website that I am doing?

4. Start Designing and Building The Pages

When it gets to this point you might find yourself having to hire professional help. Building web pages can be tricky but just remember, if you do this by yourself there are tools out there that can help with the process. First start off with creating the home page because that is the introduction to your website. Always create a clean and professional look for your site. The writing on the site should be top notch. You can always hire a web page writer so that way you can make sure the content quality is excellent.

5. Ask What People Think About Your Website

Have a mixture of people review to your website. What I mean when I say a mixture of people is have both people that are professionals with creating websites and ones that might not be professional but just your average visitor. Ask them what they think of the content, functions and the design of the site. Find out if there are any flaws on the site. Be ready to hear what they say and don’t get offended if they say it looks bad. Sometimes it might take a few times to make before getting things just right. You may share your website on the

6. Study and Watch Tutorials

Whenever you find yourself struggling just do some research on the web. You will be amazed as to how many tutorials you will find on how to build a website. You will also find tutorials and books on how to construct the website that you are building. Always have a open mind when you are creating a website and know that you still might have to make changes sometimes even when you think that everything is perfect.

Keeping all above mentioned points under consideration while creating a website would be really helpful. Such tutorials are always helpful if you follow them strictly and keep them in mind while creating your website. Once you have completed creating your website then go out and have some fun because you deserve it.


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