Still unsure about marketing on Instagram? Have a look at this infographic sharing the latest research about Instagram marketing, that will inform and educate you about your concerns!
Category Archives: Small Business Marketing
Social Media Marketing Figures 2013
So who are the main players in social media right now? We have a list running through some of the most prominent social media sites and why you should consider using them for your business. Check out the infographic below to learn more about these sites and how they are growing.
- Facebook is still on top, not surprising really. It now has over 1.15 billion users, 50% of which log in every day. Just think of all those potential customers. Due to Facebook being so regularly experienced on mobile, users are exposed to marketing and brands even more frequently outside of the home.
- Google+ has shot past the competition into second place and is now the fastest growing network ever! If that’s not reason enough to jump on the wagon, how about the fact that using it can make your business much more discoverable.
- Twitter remains an important player. With 36% of marketers finding a customer via Twitter in 2013, you should consider making this top microblogging location a part of your marketing mix.
- LinkedIn should be an obvious choice for any business looking to make connections, check out competitors, share content and keep up with the business world. Even more so now that it has over 200 million users.
- Flickr, Instagram, Pinterest and other image based networks might not be the right fit for every business, but if they are for yours, you should rush to them and get interacting with their user bases. Instagram alone is 137 million strong!
See the original infographic here and check out some more affiliate marketing infographics on pinterest.
How To Beat the Google Hummingbird Update
The Google Hummingbird update is the biggest change in the search algorithm since 2001 and as with any update it is always a good idea to look at how your site could be affected by it and how you can combat those problems. The good news is that even though this is a major update it will not affect your website quite the way you thought, so in all honesty it should be that bit easier to beat it as will now be explained.
Be mobile.
A major part of this update is that it really does improve what happens with mobile search as Google rightfully realize that more people are using their smartphones on the move. What this means is that if you want to beat it, then you are going to need a mobile website because without it you stand to lose out as your site will just be lost in the vastness of those results pages.
Get a responsive site template.
If your site has been penalized with this update, then one thing you can do is to get in touch with your designer and ask them if you can be set up with a responsive design template. The reason why this is important is because it will mean that your site looks so much better on mobile phones as it means that your website will automatically be resized as soon as they land on it. By seeing you are prepared for these changes it should ultimately mean that your site stands a better chance of ranking higher.
Long tailed keywords.
However, perhaps the best way to beat this Hummingbird update is to spend some time looking at long tailed keywords as the main aim, aside from mobile search, is to improve the results that you get when you ask a question. This means that you should perhaps get in touch with your SEO company and get them to do some work on this area because if some clever work is done with regard to these keywords it should mean that your website will rank higher.
Use white-hat techniques.
Even though it is not directly mentioned in updates, it is still the case that your website should only use white-hat techniques or you stand to be punished. This update may be a major one, but it does still include various aspects of the older updates such as Panda and Penguin and Penguin 2.0 in particular would hit black-hat websites hard and the same applies here.
In short, when it comes to trying to beating this Hummingbird update it does involve you using special templates to enhance the viewing experience for somebody that is using their phone and also it places more importance on keywords than ever before. Generally speaking there may not be that much you have to do to your website in order to survive, but if you are unsure about anything remember to talk to a professional who can guide you through the process and advise you correctly on what your next step should be.
Henry Hernandez is a veteran, father and CEO of an Austin SEO company. You can learn more about Henry by checking out his Google+ Page.
Why Google’s Matt Cutts Thinks Moderation Is Key To Guest Blogging
SEO experts, writers, marketers, and business owners have been writing about guest blogging for years now. Guest blogging is something that should help your company improve it’s branding and visibility, SEO, and reader satisfaction, so knowing you need to create a guest blogging strategy is pretty much a no-brainer. However, as Google continues to grow and develop, guest blogging is becoming trickier. It’s hard to know how to be successful when it comes to building links and exposure anymore, so of course it makes sense to go to the man with all the answers: Head of Google Webspam, Matt Cutts.
A Quick Recap: Why Guest Blogging Is Beneficial
For those who are unfamiliar, guest blogging is essentially the act of writing a piece of content, publishing that content on a different (but related and relevant) website on the web, and then earning a link back to your company in an author bio in return. As discussed above, guest blogging is a great way to build up your linking portfolio as well as earn you visibility with a new audience and really show the world that you know your stuff.
There are a few different strategies used by companies today. In general, how you want to setup your guest blogging has been according to your niche and size, and this isn’t going to change. A few different ways it has worked in the past include:
- Hire a guest blogging agency. This is usually what very large companies do when they have a lot of guest posting needs. There are many agencies out there that do nothing but guest blog and build links for websites, and if you do your research, you can find plenty that produce great content.
- Hire a team of in-house writers. This is usually the option for larger companies who don’t like going the freelance route. It gives you more control.
- Hire freelance writer/writers. This is probably the most popular option. If you just want a little bit extra visibility, hire one or two writers to freelance is an easy way to make it happen. Be careful though and always monitor these writers!
- Guest blog on your own. This is usually the route for very small companies. If you’re just getting started, and particularly if you work in an odd niche, this should work just fine.
As you can see, some of these strategies produce quite a few guest posts. In the past this was a great way to improve SEO because you earned a lot of authoritative backlinks and all of that visibility, not to mention it allowed you to really work with a variety of blogs (also good for SEO). While this still works, Cutts says that moving forward guest blogging approaches need not be quite as forceful.
Why Cutts Say Moderation Is a Necessity (And How to React)
The biggest thing to understand is that Google is working to put less emphasis on linking and more emphasis on the actual content. While backlinks will still be important, they aren’t as important, and therefore Cutts explained in his latest video that moderation is the key to success moving forward. You can watch the video below:
As you can see, Cutts does make it clear that Google can easily tell the difference between a guest blog and a blog that paid for links, so no worries there. Still, moderation will allow you to make sure that you are not just spinning articles; you’re actually writing meaningful content, which will be better for your reputation in the long run.
Do you have a guest blogging strategy that doesn’t worry about moderation? What do you think is the best way to use guest blogging to your advantage? Let us know your story and your thoughts in the comments below.
Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility.com, a nationally recognized SEO firm that offers online marketing services to a wide range of companies across the country.