Category Archives: content marketing

Getting the Most ROI From Your Social Media

content marketing, Small Business Marketing, Social Media Marketing, , , ,

Getting the Most ROI From Your Social MediaSocial media is very common for today’s business and many brands are doing all they can to establish themselves via these platforms. As many big brands have learned social can be a very challenging platform when it comes to measuring return on investment.

For companies that developed on conventional metrics and advertising models, it can be troubling understanding how valuable the online ROI is to their brand. Luckily, there are several must-know social media ROI growth tools that can be used to help succeed in this emerging marketing area.

Engage

The internet is full of user-generated content, chatter, tweets, videos and blog posts. You can empower participation by addressing customer concerns, fixing problems and harnessing the authority of brand advocates.

Remember, it is easier to fix problems than it is to ignore them. People are looking to interact and establish relationships with brands on the web. Indulging those fans through social interactions, real replies and product giveaways separate the companies or businesses that succeed from those that get stuck in the dark.

Keep Content High Quality

You should make sure that all content you publish is premium. Take advantage of Tumblr, social media and WordPress to craft strong messages. Be familiar with the rules and ensure you follow them.

Each network calls for a particular approach and language (Facebook posts are not written in a similar manner as tweets for example). Abide by a calendar for posting, and center on making the followers feel as part of the brand’s family. Applying platforms solely as selling instruments rapidly alienates clients. Employ social media experts and fight the lure to convert websites into content farms or computerized feeds.

Be Real

It is impossible to fake it on the web. You might think you have it all under control but people will smell your lies, and this will not go well for your brand. Very committed brand advocates who support your product will be the initial ones to make a noise when they sense shady behaviour or content which does not tie in with the brand culture.

When unsure, it is advisable to ask your community for assistance whenever it comes to content (they will appreciate being taken into consideration).

Incorporate Real-Time Apps

Integrate social media in all aspects of what you do. A good number of companies using Twitter feeds, ratings, reviews and comments on homepages have increased user engagement. Although this might sound very easy, adding these tools is very crucial. It empowers users to connect and share content. Moreover, constant updating betters search engine visibility more than pages that are static.

Experiment

If you do not risk something, you will gain nothing. This is true, particularly as far as social is concerned. Test tone, style as well as fresh monetizing tools, for example ‘native advertising’, which supplies sponsored content, Facebook stories and also tweets. As social media is always changing it is very important to keep experimenting with new strategies and tools to keep at the very forefront of this medium.

Our guest blogger, Jon, works with many large brands social media accounts in Perth. When not on the laptop, he is out surfing the waves of the Australian coast.

So, What Does It Take To Be An Online Expert?

Blogging, Business Tech, Content creation, content marketing,

what does it take to be an online expertMany people profess to be an expert but very few actually succeed and it’s not always through lack of talent, in fact the opposite. There are a lot of hugely talented people out there who have yet to be noticed and the reason for that is technological ignorance. The internet is a pretty incredible creation and it has proved to be the greatest tool to help budding freelancers.

There are lots of online platforms that are there solely for freelancers to show their expert talent to the world. It is such a shame that so many people, whose talent is obviously there, just don’t take advantage of the internet.

There are so many simple ways in which you can increase the effectiveness of your online profile and thus dramatically increase your employability. This article will highlight the main points and provide some guidance about how to do it well.

Grit and Determination

It takes grit and determination to be successful in any career (unless you are an heiress or royalty). You have to have a passion and desire to succeed and provide for your family and yourself. If you have this in your armory then your chance of success is great so long as you have the talent to back you up.

Being a freelance, online expert you have got to be willing to market yourself properly. Your portfolio has to be flawless and innovative, don’t stop until it is perfected, it’s pretty much the easiest way to get noticed so take the appropriate care and ensure that it is constantly updated and kept relevant.

You can’t be successful as a freelancer with grit and determination alone, the natural talent and flare and passion has to be there but if you have that, then its the way you promote yourself online that will secure you work.

In Depth Knowledge

This is a given but I feel it needs to be mentioned. You have got the make yourself the best in the business, the go to guy in your field – you know what type of person I mean. If you select the freelance route in your life then you have got to make sure you won’t make a fool of yourself when questioned by potential employers.

If you know everything there is to know about your area then you will provide a confident and reassuring face for the people who are paying you. It is so important to be transparent on your portfolio, ensure the work is totally yours and make sure that you don’t state anything on there that you can’t answer a detailed question about.

An understanding of your Market

Knowing your competition is important, check out similar experts in your field and assess what you can offer that makes you more employable. If there is nothing, do something about it. Also it may be wise to look through the websites that employers will use, such as Enthuse.me, and see what your profile looks like to them.

Ask people what they think and whether it stands out enough compared to the rest of the market. It’s all about refining the detail and if you do this well it can kick start your career as an online expert.

Our guest blogger, Andrew, is an online author with over 5 years freelance experience. He loves to write advisory texts aimed at young professionals.

5 Best SEO Software Tools

content marketing, SEO, SEO tools, Small Business Marketing, ,

5 best seo toolsBehind every SEO company that is doing well, there is a good SEO software tools set. There are many both premium and free resources to assist everybody from do-it-yourself webmasters to the seasoned SEO professionals to optimize websites. Below is a look at the 5 best SEO software tools that will help you get the full benefit of your SEO campaigns.

1. SEOmoz Pro

SEOmoz, the world’s biggest SEO community produces SEO software tools obtainable with their SEOmoz Pro membership like the well-liked Open Site Explorer Tool. There are many resources available to assist you with on-page analysis, link analysis, competitor analysis and keyword analysis as well as monitoring and tracking SEO campaigns all in a single user-friendly management platform.

2. Google Analytics

This is among the most influential SEO software tools when you comprehend the usage of every report to get the ability to take out web metrics that are relevant and useful to your site. You may learn valuable insights regarding your visitors which you can use for tweaking and improving campaigns. The Google Webmaster Tools is currently integrated with Google Analytics. Among the standard free SEO software reports are tools are: Content Analytics, Analysis Tools, Advertising Analytics, Conversion Analytics, Mobile Analytics and Social Analytics.

3. SEOBook

This is a leading SEO training tool and it offers a variety of free as well as premium SEO software tools for SEO newbies as well as the optimization gurus. These tools will prove very helpful with your off-page as well as on-page optimization from assisting you to set goals that are realistic for your campaigns through to following up and monitoring campaigns. Particular SEO resources that are produced by SEOBook include Premium Web-based SEO software tools, Premium Firefox Extensions, Free Firefox Extensions and Free Web-based SEO tools.

4. CopyScape

This is a simple and handy free tool used for checking duplication of published content on your website as well as on external websites. With the CopyScape Premium, you are able to check if content has been duplicated prior to having it published on your website. CopyScape Copysentry additionally protects your site against content theft and plagiarism by monitoring the web as well as emailing you incase the application sports any content duplication.

5. Whitespark Local Citation Finder

Among the main factors to high rankings in the local searches are ‘local citations’. The Whitespark Local Citation Finder is an amazing tool to find citation chances. Citations, also referred to as web mentions occur when a site ‘cites’ a business’s name, address as well as telephone number (NAP). A website address doesn’t have to be included so as to be considered a citation. The citation sources can be searched for by a phone number or a keyword phrase.

Conclusively, learning the usage of SEO tools can help you make adjustments to your site as well as give you a better perceptive of the procedures being used by your SEO Company to boost your Search Engine rankings. However, when choosing an SEO company, you have to be careful to choose a good one. There are some companies in the market that offer very cheap prices but their services are of a poor quality. Ensure to get a reliable company with high quality services and reasonable rates.

Our guest post, by Mathew, is a blogger interested in software development, SEO, Google AdWords and digital marketing. He works for INX, a FIFO Software developer in Perth, Western Australia.

Is Guest Posting On Its Way Out?

Blogging, Content creation, content marketing, guest blogging, Small Business Marketing, Social Media Marketing, The Importance Of Content Creators, , ,

Guest-PostingGuest posts have long been a fantastic way of boosting the SEO value of a website. The value of such a post is in the link left either in the content or in the author biography at the bottom. The link back to your website enhances your SEO value and takes you up the Google rankings.

Once it was used en masse since the more links you had the higher you would rank. We’ve now shifted to a stage where the PageRank (PR) of a website acts as the defining factor for how valuable a guest post is.

With the shift to social media as the most important part of SEO, some question whether guest posting is about to come to an end.

What Will End?

Guest posting itself will never end. Websites always need quality content to share via social media. And they need the talented writers to do it. What it will end is this focus on quantity over quality. Sites will no longer see it necessary to post hundreds of guest posts on low quality websites, and thus creating link neighbourhoods.

Blogs with high PRs will suddenly become more valuable and webmasters will have to become pickier over what they publish. The value of a guest post will actually go up.

The Social Media Link

Guest posting has a direct link to social media. To entice people to interact with you on Facebook and Twitter you need to trigger the interaction. A guest post can create debate and an emotional reaction. This is what sparks popularity on these platforms. They go hand-in-hand.

There are only so many times you can repeat the same things on your website. And the same goes for everybody else.

To freshen things up a website might bring in a guest blogger to add their opinions and style of writing. It’s an attraction in itself. It’s like a newspaper asking a celebrity to write a column in favour of using one of their regular writers.

What about Guest Posting Websites?

Guest posting websites which host nothing but guest posts will suffer. Google expects you to have a certain proportion of unique content. If you have nothing but a selection of guest posts this makes your website a directory. It doesn’t actually offer anything on its own. Google partially rates a website based on what it would look like if you stripped everything away and left just your original content.

You should aim to have at least 75 per cent of original content on your website. This doesn’t apply to getting other writers to produce content. It applies to posts where a link points to another website for SEO purposes.

Bigger than Ever

In fact, guest posting is likely to become bigger than ever before. Since everyone demands higher quality content the writers who can’t produce such content will gradually fade away. The focus will be on skilled writers who can capture an audience. It makes it even more important to make connections with professionals who know the rules of proper guest posting.

Our guest post was contributed by Kenneth Adams. He is an avid blogger who shares his knowledge about blogging and SEO through his articles. He says that he finds Adelaide SEO a great source of information on SEO and blogging techniques.