Social media is very common for today’s business and many brands are doing all they can to establish themselves via these platforms. As many big brands have learned social can be a very challenging platform when it comes to measuring return on investment.
For companies that developed on conventional metrics and advertising models, it can be troubling understanding how valuable the online ROI is to their brand. Luckily, there are several must-know social media ROI growth tools that can be used to help succeed in this emerging marketing area.
Engage
The internet is full of user-generated content, chatter, tweets, videos and blog posts. You can empower participation by addressing customer concerns, fixing problems and harnessing the authority of brand advocates.
Remember, it is easier to fix problems than it is to ignore them. People are looking to interact and establish relationships with brands on the web. Indulging those fans through social interactions, real replies and product giveaways separate the companies or businesses that succeed from those that get stuck in the dark.
Keep Content High Quality
You should make sure that all content you publish is premium. Take advantage of Tumblr, social media and WordPress to craft strong messages. Be familiar with the rules and ensure you follow them.
Each network calls for a particular approach and language (Facebook posts are not written in a similar manner as tweets for example). Abide by a calendar for posting, and center on making the followers feel as part of the brand’s family. Applying platforms solely as selling instruments rapidly alienates clients. Employ social media experts and fight the lure to convert websites into content farms or computerized feeds.
Be Real
It is impossible to fake it on the web. You might think you have it all under control but people will smell your lies, and this will not go well for your brand. Very committed brand advocates who support your product will be the initial ones to make a noise when they sense shady behaviour or content which does not tie in with the brand culture.
When unsure, it is advisable to ask your community for assistance whenever it comes to content (they will appreciate being taken into consideration).
Incorporate Real-Time Apps
Integrate social media in all aspects of what you do. A good number of companies using Twitter feeds, ratings, reviews and comments on homepages have increased user engagement. Although this might sound very easy, adding these tools is very crucial. It empowers users to connect and share content. Moreover, constant updating betters search engine visibility more than pages that are static.
Experiment
If you do not risk something, you will gain nothing. This is true, particularly as far as social is concerned. Test tone, style as well as fresh monetizing tools, for example ‘native advertising’, which supplies sponsored content, Facebook stories and also tweets. As social media is always changing it is very important to keep experimenting with new strategies and tools to keep at the very forefront of this medium.
Our guest blogger, Jon, works with many large brands social media accounts in Perth. When not on the laptop, he is out surfing the waves of the Australian coast.
