Category Archives: content marketing

SEOPressor Plugin Review

Blogging, content marketing, SEO, Small Business Marketing, Technology, Web Design, , , ,

SEO plugin for WordPressOptimisation of onsite content for better SEO is something that’s always been and most likely always will be important. In essence, all SEO tools are there to help you rank better and SEOPressor is no different to the rest in that regard. So, let’s take a more in-depth look into the WordPress plug-in.

On-Page Management

Like most other tools of this nature SEOPressor looks at the usual variables, including length, keyword placement, keyword density, font decorations, images, links, and overall SEO score. However, in addition to this it also adds fonts and inserts alt text to images automatically. It also suggests modifications and warns of over optimisation also – a very useful feature, albeit a quite common one

Another useful addition is the fact that it supplies you with a full list of LSI keywords, taken directly by the plug-in from the search engine. This allows you to make your text that little bit broader in SEO terms and is something of benefit.

Linking with SEOPressor

Another thing that was impressive about SEOPressor was the fact that it allowed you to specify the specific keyword you want to link to and then do so to an individual URL. The plug-in then automatically does so for similar operations in the future. It also allows you to use snippets from SERPs and fully customise these snippets and what they show. This is ideal for those advertising on their blogs.

Social Media

SEOPressor also utilises social media and provides support for Facebook OpenGraph and Twitter Card too. This allows you to increase a sites visibility and integrate search to bring more views and more traffic to your site – always a nice benefit.

Slow

One of the things that we didn’t notice, but was mentioned regularly was that SEOPressor causes sites to slow down slightly after installation. This perhaps is down to the font decoration of keywords. In addition, we’d also say that due to the fact that the plugin tends to decorate keyword fonts, it could potentially lead to the chance of over optimisation.

Costs

Of course, because of the market and the number of competitors offering similar products price is central here. The licence for one site is $47, while a unlimited licence is $97. So, we’d say that when looking at the competition, it’s expensive for one and good value for an unlimited site licence that’s both unlimited as regards time and also the number of sites you can place it on.

The main competitors are ClickBumpSEO, Easy WP SEO and PushButton SEO all of which vary in their quality and pricing, though provide most of the options of SEOPressor.

SEOPressor comes out well against all three of these, though due to the price of Easy WP SEO it’s possibly not the best option for everyone out there (Easy WP SEO is lower in price and offers analysis of the whole HTML document, not just the content). However, it’s a very useful addition to any WordPress site and makes onsite optimisation a lot easier.

Our guest blogger, Cormac Reynolds, writes for UK digital marketing site www.mysocialagency.com and has worked in the area of social media and SEO for a number of years now.

Seven Tips For Engaging And Traffic Generating Content

Blogging, content marketing, Copywriting, guest blogging, SEO, Small Business Marketing, Social Media Marketing, , ,

content marketingWebsites tend to be the first place that your customers turn to in order to find the information about your company, products or services that they want. Most businesses today know that having an online presence is important, which is why most companies today have a website.

Along with simply having a website, the content on your website is important. You need to make sure that your site contains information that your audience wants, and you also want to make sure it includes the information that will give you a better chance at having a solid SEO strategy.

In order to create the best possible content for your website, you need to implement the following tips.

1. Be concise.

Internet users don’t have hours to spend reading the content on your website, so don’t bombard them with long pages full of copy. In fact, if a reader believes that your content is too long, they’re not going to stay and read what you have to say. Make sure that your content is clear and concise. Don’t write fluff copy. Instead, stick to the point, and give your readers exactly what they want.

2. Use headers.

Most Internet users will scan websites before deciding whether or not they’re going to read the copy. This is why it’s extremely important to use headers on your website. This allows you to break your content up into appropriate sections and allows your readers to easily find what it is that they’re looking for.

3. Format appropriately.

The format of your content is important. If your content is formatted in a way that allows your readers to find information in a clear and easy way, it’s going to attract them to your site. Be sure to keep your paragraphs short, use bullet points when appropriate, and always bold your headings. The better your content is formatted, the more attractive it will be for your audience.

4. Stay active.

Your readers are scanning your content in real time, so make sure that you are always using active voice and calls to action to help your audience stay interested in your content and stay on your site.

5. Proofread your work.

The last thing you want to do is work hard on content, publish it, and find that you have spelling or grammatical mistakes. Make sure that you are always proofreading your work before you launch it live on your site. Have other people read through the content to ensure it’s perfect, and even use a spelling and grammar checker like Grammarly grammar check online tool to help ensure your content is complete and error free.

6. Add content to all pages.

Search engine crawlers will look at every web page that has content, so in order to give your website the best advantage for being ranked on search engines, you want to make sure you have content on every page. Even a sentence or two can help boost your site’s rankings.

7. Don’t forget about your images.

Images and videos on your site should have alt tags that contain content. These items are also scanned by search engines, so adding keywords to these videos and images will help your site’s SEO strategy.

Our Guest Blogger – John Martinez is a marketer and freelance writer currently living in San Francisco. John loves teaching interactive marketing and SEO techniques.

What To Do When Your Google Rankings Take A Dive

Blogging, content marketing, guest blogging, SEO, Small Business Marketing

When your Google ranking declinesIf you’re an online business or your business has an online presence then there are few worse feelings than going to check on your page 1 ranking which is bringing in most of your sites traffic, and finding that it’s now on page 5. That’s enough to make any online marketer and online business owner lose sleep. Rankings positions are hugely important if you want your business to succeed, the difference between being ranked number 1 and number 20 in Google is immense as if you’re ranked 20th you pretty much might as well not be ranked at all. When was the last time you searched for something on Google and clicked on a result on page 2 or 3? If your rankings have taken a dive all of a sudden then now is not the time to panic, it’s time to find out why and get your rankings back to where they were so let’s take a look at what you need to do.

Find Out Where You Are

If you have a search term that you have been ranking on page 1 for and all of a sudden it’s gone then the first thing you need to do is to find out where it’s gone to. Are you still in the top 20, 50, 100? If you have slipped into page 2 or 3 then it’s not so bad and it won’t be too hard getting back to where you once where but if you have fallen out of the top 100 altogether then you might have problems. There are tools you can use to tell you where you are ranking but they aren’t always reliable so I prefer to search for them manually. Just make sure to clear your browser search history and sign out of your Google account and they can distort the results.

Learn Lessons

You should use the experience of losing your good ranking positions as an opportunity to learn lessons and improve your website and your online marketing strategies. If the latest algorithm shake up by Google has hit your site in an undesirable way then you need to take their not so subtle hint that there’s something wrong with what you’re doing. This doesn’t mean that you need to pander to everything that Google wants but it provides an opportunity for you to take a look at yourself and find areas that you can improve so that your customers get the best possible experience and service when they visit your site.

What Are You Missing?

You may find that your website needs a blog so that you can regularly update it with fresh content, not just for the sake of it but to provide visitors with exciting, entertaining and educational content. That could make your site more popular as people will use it to find out about the latest news and developments in whatever industry it is that you are working in. That’s how brand reputations are built and improved.

You may find that you need to earn links from more relevant and reputable websites. Gone are the days when you could submit your website to a few online directories and see your rankings sore. Today you will need to earn links in a natural way from high quality websites within the same or at least a similar industry to yours and the only way to do that is to make the best possible website and put genuine effort into your marketing strategies.

Don’t look at a drop in rankings as the end of your SEO and online marketing efforts, instead look at it as an opportunity to create the website and online brand image that you’ve always wanted. If you put your customers first then it’s inevitable that you’ll get the links you want, the visitors, Facebook likes, Twitter followers and your rankings will improve once again.

Don’t Worry About Old Links

Lots of people waste time contacting websites that are linking to them asking them to remove there link to the site which they believe is harming their rankings. This is a waste of time as Google have acknowledged that they ignore low quality links and instead focus on the high quality ones so leave the old links and focus your efforts on earning high quality ones, not by asking for them, buying them or exchanging but by making your site a true source of knowledge, information, excitement and quality within your industry.

By Stuart Cooke an online marketer who owns Pinnacle SEO and he gets lots of clients asking him to improve their rankings after they’ve taken a dive.

6 Simple Steps To Creating Web Traffic With Chat Sites

Blogging, content marketing, Small Business Marketing, Social Media Marketing, Viral marketing

Starting your own blog is an easy thing, but how would you drive traffic to your website? Thanks to the social networks that have made easy and a success. Social chat sites can now be used for your advantage and with no or less constraints. There are few steps that you need to undertake in order to surpass traffic of other individual or company blogs. Below are the 6 Simple Steps to Creating Web Traffic with Chat sites.

Writing great profile

After creating an account with any chat sites like Facebook, Zinzzchat and twitter, spend some time to create a good profile of your site. In this case, personal issues and life should be kept away and concentrate on the dating business. The profile should be simple, interesting and genuine. This acts as the basis of creating relationships with people. It is also important to include a link to your dating sites on your profile page and that you link all your blogs and social media accounts too.

Keep interacting

In order to create traffic you need to be interactive. Write posts and join conversation and share relevant stuff. Spend some time of your day sharing of relevant information on a particular niche. Sharing of information builds trust that would lead to good results. It is not a must to share what you are an expert on, you can even post inspiring and encouraging things that people appreciate and are related to your blog.

The content written must be compelling and make use of catchy headlines. People would avoid contents posted in crappy titles.

Share your content

Share you content on a regular basis. There are great tools that would do this easier. The only thing you need to do is to encourage readers to do the same by either clicking on the ‘share’ or the ‘like’ buttons.

Use social bookmarking sites and sharing sites

You can even ask others to promote your website through social bookmarking sites such as Reddit and others. Make use of the social sharing tools on your blog. This will allow you to combine sharing options via Facebook, twitter and email all into one tool.

Optimize the content

You can optimize content for the search engines by using on page optimization strategies and relevant keywords. The content will make your site not only interesting to the followers but would also help your rankings in the search engines. Search engines do use social media to find out how well liked and popular websites are.

Start and join groups

There are many groups in the social networks like on Facebook that you can join, many as possible. You can start your own group that is related to your business site and invite other people to join the group. The advantage of starting own group is that, you are able to get the target users. For instance people who are interested in your ideas, product and services. For more traffic, you will have to read comments and participate intelligently. Commenting and responding to questions helps in adding your credibility.

Social networks are great tools to market and promote your site. In conclusion, using of social networks requires one to use his or her time wisely so as to successful.

By Jacqueline – who runs a blog site where ingredients such as authentic blogging, blogging with fluid intention and good SEO optimization is discussed. Follow @jaquelinedela.