Key Aspects Of Web Design And SEO – The Basic Relationship

Organic SEO, SEO, Small Business Marketing, Web Design, ,

seo-web-designThere are many people who think web design and SEO are two different aspects of web development or Internet marketing. In fact, people think web designers just need to focus on the designing part, and Search Engine Optimization comes in the picture later. However, this is nothing but a misconception. Search Engine Optimization needs to be integrated with web design before a website is created and starts functioning.

In simple terms, creation of good content and link building play an important role from the beginning stages of web development or designing. Web design and Search Engine Optimization are interlinked with each other. In tough economic and competitive times, it has become very difficult to isolate web design and SEO from each other.

A poor or ill-planned web design can have a major impact on your Search Engine Optimization campaign. Similarly, even a well designed website is unable to survive and excel with poor Search Engine Optimization. Let us discuss some key aspects to give you a better idea between web design and Search Engine Optimization.

Bounce rate

In order to be successful, a webmaster needs to make sure his website has a lower bounce rate. Bounce rate is a measurement of the quality and efficiency of a website. If the bounce rate is high, it means a lot of people visiting the website don’t come back. Therefore, it is extremely important to have a lower bounce rate. A lower bounce rate would mean your content is optimized and your website ranks higher in search engine results pages.

If you want to make sure the website has a lower bounce rate, you need to use interesting and relevant content. You also need to include popular and relevant keywords to attract more visitors. Most importantly, the landing page should have an appropriate web design, which should be easy to navigate. If Web design and SEO are perfectly synchronized with each other, visitors will be more likely to come back. Therefore, your website’s bounce rate will be lower.

Better Engagement

Better Engagement

The basic purpose of Search Engine Optimization is to help you attract more visitors to your website. In order to fulfill this purpose, SEO experts at neueseocanada.com use many different strategies and techniques to advertise and market a website. Some of the most popular and effective SEO techniques include article submissions, blog postings, regular blog postings, relevant content for online directories and so on.

Once a person visits your website, the basic purpose of Search Engine Optimization ends. Here’s when web design takes over to make sure people stay interested and engaged on the website. The web design needs to be interactive, with high quality content on every page. Only a perfect combination of good content with an interactive web design can keep visitors engaged. In fact, it will also encourage your visitors to visit other pages on the website.

Why is SEO Important to Web Designers?

Once you’ve registered your website with most of the popular search engines, crawlers and spiders will be sent to your website. These crawlers and spiders will check relevant information on your website. This is the basic reason why SEO is extremely important to web designers. Search engines use crawlers and spiders to determine the relevance and value of your website’s content. It ensures how your website is displayed on the SERP or Search Engines Results Page.

If you have optimized content on your website, it will be able to receive more exposure. Thus, it will have better search engine rankings. In competitive times, Search Engine Optimization needs to be a part of the basic web design process. A web designer needs to integrate both of them from the beginning stages of the project. When the website goes live, the web designer needs to ensure it’s search engine friendly.

Contrary to the common notion, Search Engine Optimization is not limited to good content. Other SEO strategies and techniques need to be integrated with the design of the website. This will be a key factor in improving the visibility of the website. White hat SEO practices can also be the perfect way to lower the bounce rate. A combination of web design and SEO will help you develop an interactive website generating more traffic and leads. Soon, you will be quickly converting leads into sales.

This post is written by Larry Smith, the Director of Internet Marketing at Neueseo, who is an expert in Web Development, Online Advertising, SEO and a specialist in the management of Google AdWords Advertising Campaigns.

Top 7 Live Chat Software

SEO

Photo credits: hobvias sudoneighm

Are you thinking of installing live chat software on your website? This is good! The bad news is that there are a lot of different options available. If you don’t know what you want, you could spend hours or even days looking up information about the different packages you can install. To help out, we’ve put together a definitive list of the top seven live chat software programs you can use to communicate online.

Top Seven Live Chat Software Programs

Here’s a look at seven specific chat programs that will let you talk (or type) live with customers or anyone else you want to communicate with online.

  1. LivePerson – This is a great solution, but you should be prepared to shell out the big bucks to get a license and support for it. Still, if you have a large website with a lot of users wanting to chat, it’s a good option.

  2. Comm100 Live Chat – This option is easy to use and very customizable. You’ll need to spend some time learning the software, but this isn’t a problem for most people.

  3. BoldChat – For even more options, check out the BoldChat software for live discussion on your website. This one really opens up a lot of possibilities.

  4. Kayako Fusion – If you’re new to online chat and think you’re going to need a lot of assistance, Kayako Fusion is a good choice because they have a very large and active community of users who can help.

  5. LiveHelpNow – For those with a small or medium sized business, this is another good solution for live chat software that can be used for customer service. The cool thing is that you can integrate Google Analytics, Google Adsense and Salesforce to your chat program to keep everything in sync.

  6. WebsiteAlive – If you don’t have a lot of employees, WebsiteAlive is a good choice because it’s easy to use and can help you keep up with multiple conversations just as easily. This software can really make your website come alive for all your visitors.

  7. Velaro – This is a great solution for ecommerce websites. This is primarily because of the built-in CRM (Customer Relationship Management) and shopping cart gadgets that make it easy to deploy out of the box.

As you can see, a lot of different live chat software options are available these days. Before you make a decision on what you’re going to use, you need to sit down and make a list of wants and needs. Next, take a look at the pros and cons of all the different software available so that you can come to an informed decision about what to use.

Asus Transformer book takes 4 seconds to switch from android to windows

SEO

photo: laptopmag

The World increasingly wants more from less. Less in Asus’s dictionary does not necessarily mean less money but definitely means less baggage in terms of not having a load of devices, but just that one great device with almost super power like features. So these super powers are ,for instance, giving you the advantage of having a device which has both Android and Windows. And this advantage other companies can provide but the edge that Asus has and a huge edge, is that Asus gives gives you this switch between the two systems, in just four seconds. And this four second switch is just one of many things to boast off. Lets us hence look at the device which provides this, in detail and depth.

Dual Boot Transformer

The Asus device is dual-boot transformer Book Duel laptop-cum-tablet, which makes this switch in four seconds. A thing to definitely boast off as other hybrid computing cannot pull of this act smoothly, let alone in four seconds. This device is not only for those who want both systems but also for those who can’t take a decision between the two systems. This switch is as easy as it sounds- can be made through a key on the keyboard when important laptop mode and through a virtual key when in tablet mode.

The essentials

Moving onto the hard drive, it has Intel core i7 processor, a 4GB RAM and Intel HD graphics. The screen is pretty large at 13.3 inches and has a resolution of 1,920 * 1080 pixels. Memory won’t be an issue as there is  an impressive 128GB of solid state drive storage which can be increased over and above by the use of a SD card. And to add to this long list of delights, is a 1TB built in on the keyboard dock. And all this with the four second switch which is indeed a feat hard to achieve.

Padfone-Mini

The second worthy device from Asus is Padfone-mini which has been revamped from being an Padfone to Padfone mini and released as a 4 inch,dual sim smartphone. Again a hybrid,it slots into a 7 inch tablet. Both the small and the large screens have appropriate resolutions of 800*400 and 1280*800 pixels. The back is equally impressive with a 8 megapixel camera. A strong 1.6 Ghz Intel Atom Processor runs it. It has memory of 8GB which can be expanded by the use of a SD card.

The third product(s) again worthy of being spoken and talked of are phones by Asus. Zen Fones 4, 5 and 6. The numbers are meaningful as the larger the number, the larger the screen, better resolution, sharper camera and so on and so forth. Thus Zen 6 will be the best of all and Asus’s best spells a 13 Megapixel Camera, an Intel Atom Z2580 processor at 2GHz with ZenUI which is Asus’s new interface.

And lastly,it has released Vino Tab Note 8 with Windows 8.1 also 8 inches. Memory is good at 32GB, again expandable by SD card. Also 2GB above this 32 GB solid state by Intel Bay Trail processor. And lastly the Note has a somewhat surprising feature of having a stylus.

Product Placement Isn’t The Enemy

Product marketing, Small Business Marketing

If you’re a fan of the TV show The Big Bang Theory, you’ve probably noticed that the tins of cold drink on the tables in our favourite nerds’ cafeteria look suspiciously like some well-known brands. That’s the key though, they look like the famous brands, but they’re not. What you have there is obvious product placement avoidance. Some shows, movies, and even theatre productions don’t choose that route, instead they embrace product placement.

In fact, product placement is becoming more common, and more accepted, as brands, big and small, want to take advantage of the influence that some TV shows and movies have on the public. Also, the advent of digital video recording technology that allows TV viewers to skip advertisements means that brands are getting less value out of traditional advertising slots. Product placement in TV series is a good substitute.

What is it, exactly?

Wikipedia uses the European Union’s definition of product placement, which is any audiovisual communication that references a product or service or trade mark within a program. BusinessDictionary.com defines it as an advertising technique used to subtly promote products through appearances in film, TV, and other media. Companies usually have to pay for product placements, although they can be bartered, and sometimes they’re given for free.

(Apple is apparently very good at getting free product placements. According to reports, in 2011, Apple products appeared in over 40% of box office hits and in 891 TV shows. While it may not ‘pay’ for placement, it has been known to provide devices for use by stars and crew.)

Types of product placement

There are three broad types of product placement, which can be used in various combinations.

1)     Visual, where the product is simply seen in the shot. It could be a can of cold drink, a pizza box, or a truck with advertising on side. This might also include instances when a genuine TV ad for a particular product appears in the background.

2)     Audio, where the product is mentioned by the characters. It could be a reference to a fast food chain, or an expressed desire for a particular thirst-quenching beverage.

3)     Use, where the characters actually use or somehow engage with a product. It can be when the character drives a particular car, uses a particular smartphone, or wears a particular brand.

Is it effective?

The simple answer is that yes, it’s is effective. The degree of effectiveness varies, however. For example, a study on the success of a product placement in an episode of Seinfeld found that audiovisual product placements are the most effective. Visual-only placements are second best when it comes to recall, but audio-only placements are second best when it comes to recognition.

It also depends on how many products are being used. Effectiveness diminishes with the number of different products.

According to Wikipedia, other factors that influence effectiveness include:

  • The character. Products used by attractive heroes are more successful than those used by nasty villains. But, products that are used by engaging villains that the public love to hate are also successful.
  • Prominence. Apparently, people don’t like prominent (read glaringly obvious) product placements. They like more subtle suggestions, rather. As soon as the product becomes prominent, it becomes distracting and detracts from the movie or the show.
  • Context. The placement has to fit in with the context of the movie or show. Fit should be seamless for placement to be effective. It shouldn’t ring false, in other words.
  • Timing. Placements in the first half of a show or movie are more effective than those in the second half.
  • Brand awareness. The more aware people are of brands, the more likely they are to pick up on product placements and more likely to be influenced by them.

Outside of TV, film and theatre

Product placements are also used in other contexts, like in video games (which is becoming increasingly popular and increasingly competitive and lucrative), at sports events, and even at universities. For example, Daniel Hamermesh (freakonomics) says that at least one university has started using product placement as a method to raise funds. He cites a university that has Dell logos displayed in the Dell Computer Science Center, which also has displays for eBay and PayPal.

There are some people who think that product placements are crass, crude, and unethical. But there are also those who think that if brands are displayed tastefully, then why not let brands benefit from them. Besides, it works both ways. Brands get exposure, but films and TV series also benefit from the brand’s reputation.

loves looking for product placements in TV shows and films. Not necessarily because she wants to rush out and buy the products, but because she admires the way some brands approach placement with an artist’s brush and some with a sledge hammer.