Category Archives: KPI’s

The Quick Beginner’s Guide To Adobe Marketing Cloud

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The birth of the internet has forced change upon most industries, but marketing has arguably faced the biggest revolution of all. As the internet has developed, so have the tools to track what is happening on your website.

What began as a simple code change – the addition of a site visit counter – has grown into the embedding of complex tools such as Google Analytics. Now you don’t just count hits; you can see where your visitors came from, what they looked at and what attracts them to your products and services. In turn, you can feed this back into market research.

Analytics tools are now an essential part of the marketer’s arsenal, helping them to understand whether their campaigns, promotions and adverts are having the impact they want. Adobe Marketing Cloud is specifically designed to help develop and control how a business goes about marketing its products and services.

So What Is Adobe Marketing Cloud?

Adobe Marketing Cloud combines a number of tools, each designed to meet a different marketing need. It’s aimed at professional market researchers and other staff working in similar jobs.

Each application in the suite is run from the cloud. This means that you don’t have to worry about installing software on your computer. The applications are designed to integrate well with each other and are kept up-to-date by Adobe, so you don’t have to worry about compatibility issues or having to install updates.

Most importantly, with your work being stored and run from the cloud, it will be available across a variety of devices wherever you have access to the internet. If you need to work on your laptop whilst out and about you don’t need to find it on the company network before you set off. If you want to discuss a strategy in a meeting, you no longer need to spend time printing documents to show to your market research colleagues. Just take your tablet in with you.

Apps in Marketing Cloud

There are five main Apps which make up the tool set in Adobe Marketing Cloud.

  • The first is Adobe Analytics, which is a tool for analyzing the behaviour of your customers when they visit your website.It’s similar to Google Analytics and could help to reinforce your market research activities.
  • Adobe Target is a tool for testing different marketing strategies for your website and and finding out what works and what doesn’t.
  • Adobe Social helps you to manage the social side of your marketing, whether it’s interacting with your customers, tracking the performance of your social media campaigns or identifying new trends which may impact your brand.
  • Adobe Experience Manager is designed to help organise and manage the production of your marketing campaigns, promotions and adverts.
  • Adobe Media Optimizer is designed to help you optimize the mix of marketing strategies you use and ensure you get a good return on your investment.

Why Use Marketing Cloud?

Whilst there are many sides to marketing, finding out when and why it works is essential for developing new strategies, whilst understanding when and why they are failing gives you the opportunity to act before too much damage is done. Adobe Marketing Cloud could therefore make market research jobs easier.

Adobe Marketing Cloud gives marketers the tools to facilitate this new wave of marketing activity, so it’s worth spending time getting to grips with this type of software to make sure you can get the best out of it.

Our guest blogger, Sam Wright is a journalist working with Brand Republic.

KPIs: That Will Allow You To Measure Your SEO Campaign’s Performance

Google AdWords, Key Performance Indicators, KPI's, SEO, SEO tools, Small Business Marketing, , ,

KPIs: That Will Allows You To Measure Your SEO Campaign's PerformanceDo you wish to make your business a flourishing one? Are you aware of the latest online marketing trends that have been made to take e-Commerce ventures and your visibility to a whole new level? If not, then you should definitely know about Search Engine Optimization (SEO).
Getting the highest ranking on the search engines for your website is the main objective of SEO. This is an important aspect to consider because the success of any online business depends on the traffic the website can attract. SEO helps a business get listed on the top most position in various search engines. Therefore, an SEO campaign is essential for businesses to achieve its objective of sustainable profitability.

Importance Of KPIs (Key Performance Indicators) In SEO:
Acknowledging the importance of an SEO campaign, there has been an emergence of many Key Performance Indicators (KPIs). These help in measuring the effectiveness of the Search Engine Optimization Campaigns. However, the measurement of success of any SEO campaign varies vastly depending upon the nature and objectives of the business.
Key Performance Indicators are extremely important for any online business venture because they reveal the effectiveness of their strategies to be listed on the top of the search engines. The SEO campaign can be modified and changed according to the results shown by these indicators. In addition to measuring the campaign, these indicators are extremely important for improving the campaign over time.

The KPIs For Measuring SEO Campaign:
A few standard KPIs can greatly help businesses in measuring the effectiveness of their SEO campaign. The following are the most widely  used:

  • Unique Keywords- The number of keywords can be used to measure the performance of the website on a global basis. When a site uses diverse keywords, it will surely be ranked in a good position.
  • Visits per page- The attention, which the keywords of a website can draw, is also an indicator of its effectiveness.
  • Rate of conversion per page- The keyword that outperforms the others should be found out. The key word, which gives the most desirable search results are considered to be a boon for the website.
  • Indexed Pages- The number of pages of the website indexed by Yahoo or Google can give a rough idea about the website’s crawl-ability. The number of actual pages should not be greater than those indexed by Yahoo or Google.
  • Rankings- When the website is ranked well, the search engine optimization campaign can be considered successful. The keywords should be tracked over a period of time, which gives the website owners an idea about how effective their SEO strategy is.
  • Google Links- Website owners can get an approximate number of backlinks, which point to their site with the help of Google links from Google Webmaster Tool or Majestic SEO. However, the quality of the links needs to be good for getting the desired results. Such a thing also reveals how well the website is placed in the search engines.
  • Return on Investment (ROI) – Businesses can have a system, which would track the monetary value of the conversions. This would determine the Return on Investment (ROI) for the Search Engine Optimization campaign.

Benefits Of KPIs For Business:
Online business ventures can only succeed if they have their website ranked in the top most position in the search engines. When their SEO strategy is measured by the Key Performance Indicators, their efficiency and effectiveness is revealed. With the help of KPIs, business can modify their strategies to gain a profitable position online. When the website is optimized for the search engines, the website will attract more targeted traffic, which in turn will increase the popularity of the brand. Thus, the business enterprise that is agile and analytical can reach higher profit margins while attracting thousands or even millions of internet users.

There is no doubt that by adopting the right Key Performance Indicators, businesses can bring about a great change in their overall position on the internet. They can attract a larger number of customers on a global level.  Businesses can become very profitable over time if their SEO strategy is effective and agile.  By implementing a good SEO strategy the brand, products and services a business offers will be visible and on the minds of their prospective clientele so when a client is ready to buy they will come to you.

Author Bio: Robert Bryant is an online consultant for Cuffs Mart – locket cufflinks men. He likes blogging about online strategies that are related to Social Media, SEO, and Online Marketing.

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