Do you wish to make your business a flourishing one? Are you aware of the latest online marketing trends that have been made to take e-Commerce ventures and your visibility to a whole new level? If not, then you should definitely know about Search Engine Optimization (SEO).
Getting the highest ranking on the search engines for your website is the main objective of SEO. This is an important aspect to consider because the success of any online business depends on the traffic the website can attract. SEO helps a business get listed on the top most position in various search engines. Therefore, an SEO campaign is essential for businesses to achieve its objective of sustainable profitability.
Importance Of KPIs (Key Performance Indicators) In SEO:
Acknowledging the importance of an SEO campaign, there has been an emergence of many Key Performance Indicators (KPIs). These help in measuring the effectiveness of the Search Engine Optimization Campaigns. However, the measurement of success of any SEO campaign varies vastly depending upon the nature and objectives of the business.
Key Performance Indicators are extremely important for any online business venture because they reveal the effectiveness of their strategies to be listed on the top of the search engines. The SEO campaign can be modified and changed according to the results shown by these indicators. In addition to measuring the campaign, these indicators are extremely important for improving the campaign over time.
The KPIs For Measuring SEO Campaign:
A few standard KPIs can greatly help businesses in measuring the effectiveness of their SEO campaign. The following are the most widely used:
- Unique Keywords- The number of keywords can be used to measure the performance of the website on a global basis. When a site uses diverse keywords, it will surely be ranked in a good position.
- Visits per page- The attention, which the keywords of a website can draw, is also an indicator of its effectiveness.
- Rate of conversion per page- The keyword that outperforms the others should be found out. The key word, which gives the most desirable search results are considered to be a boon for the website.
- Indexed Pages- The number of pages of the website indexed by Yahoo or Google can give a rough idea about the website’s crawl-ability. The number of actual pages should not be greater than those indexed by Yahoo or Google.
- Rankings- When the website is ranked well, the search engine optimization campaign can be considered successful. The keywords should be tracked over a period of time, which gives the website owners an idea about how effective their SEO strategy is.
- Google Links- Website owners can get an approximate number of backlinks, which point to their site with the help of Google links from Google Webmaster Tool or Majestic SEO. However, the quality of the links needs to be good for getting the desired results. Such a thing also reveals how well the website is placed in the search engines.
- Return on Investment (ROI) – Businesses can have a system, which would track the monetary value of the conversions. This would determine the Return on Investment (ROI) for the Search Engine Optimization campaign.
Benefits Of KPIs For Business:
Online business ventures can only succeed if they have their website ranked in the top most position in the search engines. When their SEO strategy is measured by the Key Performance Indicators, their efficiency and effectiveness is revealed. With the help of KPIs, business can modify their strategies to gain a profitable position online. When the website is optimized for the search engines, the website will attract more targeted traffic, which in turn will increase the popularity of the brand. Thus, the business enterprise that is agile and analytical can reach higher profit margins while attracting thousands or even millions of internet users.
There is no doubt that by adopting the right Key Performance Indicators, businesses can bring about a great change in their overall position on the internet. They can attract a larger number of customers on a global level. Businesses can become very profitable over time if their SEO strategy is effective and agile. By implementing a good SEO strategy the brand, products and services a business offers will be visible and on the minds of their prospective clientele so when a client is ready to buy they will come to you.
Author Bio: Robert Bryant is an online consultant for Cuffs Mart – locket cufflinks men. He likes blogging about online strategies that are related to Social Media, SEO, and Online Marketing.
