Category Archives: content marketing

WordPress Blog Article Strategies

Blogging, content marketing, SEO, Wordpress

Photo Credit by Heisenberg Media / Flickr

If you’re looking for great WordPress blog article strategies, you’ve come to the right place. A lot of people have WP blogs these days, but not everyone knows how to come up with good content in order to attract and – more importantly – retain readers. Below are several ideas and strategies that you can use to increase your chances of blogging success.

WordPress Blog Article Strategies

Here are some ideas that will help you deal with content on your WordPress blog.

  • Know Your Audience – The first thing you need to do is make sure you know your audience. The more you know about them, the easier it will be to come up with article ideas that they’re going to like. And if you do manage to hit a homerun when picking topics to write about, you’re going to attract an audience – one that will keep coming back for more content.

  • Be Consistent – If you can only publish once a week do that, but make sure you’re consistent with it. Some bloggers only post occasionally with no rhyme or reason as to when they post. This works as long as your content is very high quality and can’t be found anywhere else on the Internet.

  • Be Useful – This should be common sense, but you might be amazed at how many people think they just need to write out a certain number of words that sound good together without actually being useful in their posts. The more useful your articles, the more readers you’re going to attract – all without spending money. The good news is that it’s not hard to be useful if you spend some time writing the content.

  • Be Entertaining – This is not a requirement, but if you can also be entertaining – especially funny – you can get a lot more action with each article you write for your WordPress blog. You want to make sure you don’t push it too far, though. There’s a fine line and you need to make sure you walk it carefully.

  • Be Interactive – In the past, when an article was published it was difficult for the writer and readers to interact with each other. The Internet has changed this. These days it’s important to acknowledge and interact with your readers. You don’t want to spend all your time on this, but it’s something you should do a little. It can really make your readers feel special and make them lifelong fans of your blog.

If you can follow some or all of the tips and advice above, there’s a good chance you’re going to be able to slowly but surely increase your audience quite a bit. And when you have more readers, you’re going to have a better chance of making money with the website.

This writer enjoys reading infographics online – at least the ones that are well designed.

Five Content Promotion Strategies To Win Google

Content creation, content marketing, SEO, Small Business Marketing, , ,

Content and GoogleUnderstanding the need for driving higher traffic and creating the right content for your website is just not enough. You need to address the bigger challenges that necessitate the ideal combination of strategic planning and creative thinking and make your content match up with your defined business goals.

Read on for valuable strategies that discuss effective content promotion strategies that are effective for businesses to win over Google. They will empower your content to navigate targeted traffic from manifold sources (social networks, search engines, referring sites) and help you reap rich dividends and meet your true business goals—in many more ways than one.

White Papers and Freebies for Lead Generation

Offering compelling and free downloads for your targeted audience is a proven and easy means of driving sales leads and developing newsletter lists. Customers always love free stuff coming their way; therefore this content strategy proves to be a great way of funneling new potential customers inside your buying cycle. Freemium downloads usually consist of content that customers find valuable. They include common mediums like PDF files, resourceful lists, instructional videos and even free trials. Take your pick!

Proper keyword research techniques and link building strategies (in social networks and both off site as well as on site) helps in nurturing new site visitors and retaining the loyalty of other regular customers through heavily searched/most sought after topical content.

Guest posting

In contemporary times, this is probably the fastest way of finding a larger audience. Many up-and-coming content marketers are gaining SEO juice and building authority with potential customers, through their ever increasing volumes of guest postings. Smart and innovative guest posts require you to create the best content for finding thousands of readers.

You can use intelligent means to send these “satisfied” readers back to your site, where you have additional terrific content to narrate and share. Guest bloggers boasting of the highest rankings with Google can be hired for the cause.

How-to videos

Successful portals and business forums are based around providing solutions for the queries and problems faced by their customers. Figure out common problems and issues that lend themselves to how-to videos.

You can launch a series of such videos on You Tube and provide proactive solutions to viewers. They should be easy to search, Google friendly and capable of leading your perspective customers back to your site. For best results, you must aim for competitive topics and high quality videos—to differentiate yourself with more effective techniques, an interesting personality and overall better production values, or all of the above. Along with entry-level strategies and tips, you can also provide advanced advice on your products and services.

Professional networking

Along with a decent foundation of content management strategies, you also need to invest your resources in professional networking. By being relevant, interesting and respectful to the views of other bloggers in your niche, you can earn the trust of Google and your viewers alike. Look out for content writers creating interesting content, blogs and other promotional stuff at all levels -large, medium and small. Instead of joining artificial schemes or setting up channels to promote your posts, simply share all the stuff that you feel is cool, and remember to explain why. Upgrading your social media skills and using professional content online can make your presence more visible and valuable.

Product Curation for eCommerce Transactions

Like you see here, in today’s competitive world, it is quite a task to create compelling and unique content to win over the Google landscape. A great way to combat this challenge is by curating products based on user need/interest, developing articles that are fresh and intriguing and finding the right e-commerce products for leveraging the brick-and-mortar solutions of floor salesmen. Your e-commerce site should apply a customer-centric approach to create helpful product guides as well as better defined hands-on approaches for helping viewers find the right products.

These content promotion strategies should be coupled with the expertise and experience of a reputed SEO agency to drive potential customers in an exponential fashion. With the right strategies in place, you can look forward to the highest rankings and visibility on Google and other search engines that matter.

So, get a closer look at your present content schemes and gear up to integrate more feasible and effective options to drive higher traffic your way. Today!

Roman Sahakov, who is the author of this article, is a real professional in the sphere of social media marketing and SEO. Long working experience of Roman has given him a big sense of writing exactly what people need to be up-to-date in this sphere.

5 Ways To Vary Your Content Marketing Campaigns

content marketing, SEO, Small Business Marketing, Social Media Marketing,

Most businesses post regular blogs and articles to their website to attract traffic and create authority. But content is about more than just copy. Content covers a whole range of different disciplines, and professional marketers can achieve great results by deviating from the industry norm.

So how can you vary content marketing and develop a more holistic strategy? Here are five ideas that work well no matter what your industry.

1. Involve Your Audience

As you build a following on your blog, you’ll have plenty of opportunity to ask for feedback and comments. In marketing, closing that feedback loop is a great way to develop a campaign.

Try writing a white paper, surveying your readers or using their comments as inspiration for new content.

2. Create Video Blogs

Some marketers are a little daunted by video content because it seems like a complex undertaking, but video’s easier to create than ever. Modern video editing tools make video easy to put together, and faster hardware means editing is less arduous. That means it’s really easy to create a video blog for a site.

Try Camtasia Studio for straightforward video blogs, or WeVideo for web and mobile video creation.

3. Make an Infographic

Blog posts that are heavy with data are difficult to read and digest. Why not create an infographic instead? Infographics give your blog a new dimension, and you can pair them with content for a complete solution to your content marketing needs. Google will index the content, and your readers will enjoy the visuals alongside the article.

Making a really good infographic means engaging a content writer, a researcher and a graphic designer. But it’s worth doing properly. Don’t skimp on the details: a poor infographic won’t attract the likes and shares you’re looking for. Invest time and money in getting everything spot on.

4. Create Mini Marketing Videos

With Vine, Twitter brought short video to social networking and placed it front and centre in many marketing campaigns. The short format and innovative app has breathed new life into marketing campaigns: Vine looks easy, and it is, but you have to plan meticulously to make something really special with such a short amount of time.

If you’re not familiar with the Vine app, the latest version of Instagram offers similar features.

5. Make a Podcast

Podcasting is still a great way to reinforce your brand and promote authority, so it’s a great fit for a marketing assignment. Creating a podcast is easy: you can record audio using an inexpensive USB mic, and distribution is free using RSS feeds and iTunes.

Podcasting is a great way to expand on written content and invite prominent speakers to add their input.

The Value of Content

When it comes to Google search results, written content and quality articles should spearhead any marketing campaign. In your marketing job, you can also vary content to keep your audience engaged. Armed with these tips and suggestions, you can approach your clients with fresh new ideas that’ll promote their brand and give them the edge.

By Sam Wright, a journalist writing on behalf of Brand Republic.

Four Benefits of Content Marketing for Small Businesses

Blogging, content marketing, Small Business Marketing

Engaging And Traffic Generating ContentAre you using content marketing to grow your small business? If not, start using it at the earliest otherwise you are likely to lose your customers to your competitors.

Content marketing is important for small businesses because it allows them to build customer relationship as well as create product awareness by providing valuable information to the consumer. Many businesses have already allocated portions of their budget to content marketing and other digital marketing platforms because consumers are spending more of their time online.

According to Content Marketing Institute, 91% of B2B marketers and 86% of B2C marketers are using content marketing. These figures clearly indicate that businesses of all sizes are using content marketing. If you own a small business, you should be taking the fullest advantage of content marketing because unlike print marketing, content marketing is very affordable, and is much more targeted. Here are four ways that small businesses can benefit from content marketing.

1.   Educates your customers
As a small business owner, you should take this opportunity of creating content that is informative, relevant and credible to educate your customers on your business, products, services, solutions, etc. It will help customers understand your business better, and they are likely to share your content on social channels with their friends and family. Content that is well put on your business website has chances of getting noticed and likely to help customers in their buying decision.

2.   Builds brand awareness through engagement
The content that you publish in your small business website should be related to your business and should be of quality. This not only builds brand awareness and loyalty, but also drives traffic to your site. Content in your website is a reflection of your business, so be creative and post worthwhile content, so that consumers will stay on your site for longer and the chances of engagement will increase.

3.   Strong customer relationships
Customers are looking for solutions to their problems and by creating and publishing meaningful content you will be able to solve their problems. Customers will have a good rapport with your business once they see you are honestly trying to help them solve their problems with helpful content. It will help you establish as a valuable and long lasting relation between your business and your customers.

4.   Improves your listing in organic search engine results
Quality content in your business website will draw visitors to your site, and in this way your small business can achieve high organic search engine result listings. Content such as white papers, blog posts, case studies, e-books and so forth to educate consumers will earn you a reputation as a reliable source of information and help you in improving your websites search engine ranking.

Content marketing is a must for every serious small business and if you are finding it difficult and don’t have the knowledge to do it in-house, it is better to outsource your content marketing needs to a reputed service provider in order to reap the maximum benefits.

Our guest blogger Nancy R Jones is a writer and blogger for Marvist Consulting LLC which offers small business Internet marketing services. Internet marketing strategy services from Marvist Consulting are aimed to help you build online credibility, generate business leads & enable revenue generation. Since establishment in 2005, Marvist’s SEO services have earned the goodwill of clients with uncompromising commitment to business values while delivering expert services.