Understanding the need for driving higher traffic and creating the right content for your website is just not enough. You need to address the bigger challenges that necessitate the ideal combination of strategic planning and creative thinking and make your content match up with your defined business goals.

Read on for valuable strategies that discuss effective content promotion strategies that are effective for businesses to win over Google. They will empower your content to navigate targeted traffic from manifold sources (social networks, search engines, referring sites) and help you reap rich dividends and meet your true business goals—in many more ways than one.

White Papers and Freebies for Lead Generation

Offering compelling and free downloads for your targeted audience is a proven and easy means of driving sales leads and developing newsletter lists. Customers always love free stuff coming their way; therefore this content strategy proves to be a great way of funneling new potential customers inside your buying cycle. Freemium downloads usually consist of content that customers find valuable. They include common mediums like PDF files, resourceful lists, instructional videos and even free trials. Take your pick!

Proper keyword research techniques and link building strategies (in social networks and both off site as well as on site) helps in nurturing new site visitors and retaining the loyalty of other regular customers through heavily searched/most sought after topical content.

Guest posting

In contemporary times, this is probably the fastest way of finding a larger audience. Many up-and-coming content marketers are gaining SEO juice and building authority with potential customers, through their ever increasing volumes of guest postings. Smart and innovative guest posts require you to create the best content for finding thousands of readers.

You can use intelligent means to send these “satisfied” readers back to your site, where you have additional terrific content to narrate and share. Guest bloggers boasting of the highest rankings with Google can be hired for the cause.

How-to videos

Successful portals and business forums are based around providing solutions for the queries and problems faced by their customers. Figure out common problems and issues that lend themselves to how-to videos.

You can launch a series of such videos on You Tube and provide proactive solutions to viewers. They should be easy to search, Google friendly and capable of leading your perspective customers back to your site. For best results, you must aim for competitive topics and high quality videos—to differentiate yourself with more effective techniques, an interesting personality and overall better production values, or all of the above. Along with entry-level strategies and tips, you can also provide advanced advice on your products and services.

Professional networking

Along with a decent foundation of content management strategies, you also need to invest your resources in professional networking. By being relevant, interesting and respectful to the views of other bloggers in your niche, you can earn the trust of Google and your viewers alike. Look out for content writers creating interesting content, blogs and other promotional stuff at all levels -large, medium and small. Instead of joining artificial schemes or setting up channels to promote your posts, simply share all the stuff that you feel is cool, and remember to explain why. Upgrading your social media skills and using professional content online can make your presence more visible and valuable.

Product Curation for eCommerce Transactions

Like you see here, in today’s competitive world, it is quite a task to create compelling and unique content to win over the Google landscape. A great way to combat this challenge is by curating products based on user need/interest, developing articles that are fresh and intriguing and finding the right e-commerce products for leveraging the brick-and-mortar solutions of floor salesmen. Your e-commerce site should apply a customer-centric approach to create helpful product guides as well as better defined hands-on approaches for helping viewers find the right products.

These content promotion strategies should be coupled with the expertise and experience of a reputed SEO agency to drive potential customers in an exponential fashion. With the right strategies in place, you can look forward to the highest rankings and visibility on Google and other search engines that matter.

So, get a closer look at your present content schemes and gear up to integrate more feasible and effective options to drive higher traffic your way. Today!

Roman Sahakov, who is the author of this article, is a real professional in the sphere of social media marketing and SEO. Long working experience of Roman has given him a big sense of writing exactly what people need to be up-to-date in this sphere.