Category Archives: Small Business Marketing

SEO Marketing: Savvy Bits And Tips Why It Boosts Your Business

Organic SEO, SEO, Small Business Marketing

 

SEO marketingMore than two billion people worldwide use the internet on a regular basis. In fact, this number is set to increase exponentially in a few years to come. This means that businesses can maximize their sales and increase their profits by tapping into the market potential that the internet has to offer. Unfortunately, many businesses fail to do this because they do not invest as much as they should in SEO marketing. Yes, SEO marketing can help your business in ways you never thought possible. Here is how SEO marketing can be of benefit to you.

SEO Marketing Allows You to Benefit from Professional Tools of Internet Marketing

Internet marketing is a professional undertaking and as such, various tools and techniques exist that make it effective. Only professional SEO companies have updated versions of these tools. In addition, these companies also understand the techniques necessary to improve your search engine ranking. You will be at a great disadvantage if you decide to do your own SEO marketing because you will not have these tools at your disposal. Moreover, you may not understand how to use the various techniques that are necessary when it comes to marketing your website or blog over the internet.

SEO Marketing Increases Web Traffic To Your Website

It is important for you to note that there are over two hundred and fifty million registered domains in the world. Why would potential web visitors visit your website/blog and not visit others websites or blogs. You should take some time to think over this question because it will show you the importance of SEO marketing. To put it differently, SEO marketing will make your website more appealing to potential web visitors. This means that they would rather visit your website than go to other websites that have similar products, services or information.

SEO Marketing Improves the Popularity of Your Brand

Selling a product over the internet is all about credibility. No one is willing to buy a product from a company that he or she has never heard of before. The same goes with the information you display on your website. No one will believe the information you display if he or she cannot find the same website on other search engines or at the top of a search engine results page. This is why the popularity of your brand matters. SEO marketing will make your brand visible on all search engines. Moreover, it will ensure that your website appears at the top of search engine results. This kind of internet marketing will also help you to increase your market share in your niche market.

SEO Marketing Offers You a Better Return on Your Investment

Spending money on any given item in your business should lead to a sizeable return on investment. This includes hiring your employees, hiring equipment and purchasing software. The same applies to your investment in SEO marketing. Trying to save costs by hiring your own staff will only lead to reduced efficiency and burgeoning costs. This is because your staff members lack professional training on SEO management and internet marketing. This means that they will only take up resources without delivering adequate results. In contrast, a professional SEO company will only deliver results because you pay them for results in addition to the fact that they are capable of delivering those results.

As you can now tell, SEO marketing is extremely beneficial to your business. It can help your business to achieve great heights and open up new doors. Hire a professional and competent SEO company today. Contact us for details and assistance on SEO marketing. We are here to help you.

Phil Smith is an avid blogger on websites, servers, and data storage. He also shares his best insights about getting the bestSEO services from Turning Point company .

What Will 2014 Bring for Local Search Marketing?

Link Building, Local SEO, SEO, Small Business Marketing, , ,

Local-SEOAs opportunity grows for businesses to connect with customers via search, so do the challenges of determining the best approach. Here are a few local search happenings to expect in this year.

National to Local Approach for Brands

The idea of a coordinated national to local strategy will become a reality for more brands and local businesses in 2014. Many local markets (and vertical industries) are very competitive and keyword saturated, making it difficult for national and regional brands, as well as for independent business owners, to win the online visibility game on their own.

National marketers that depend on the success of independent business owners (franchises, dealers, contractors) will find they can create a platform effect with a coordinated national-to-local approach to SEO, social media and content marketing.

Mobile Optimized Websites

Making sure a business’ website is mobile optimized might mean the difference between being found by customers on a mobile browser or not. With more consumers shopping via mobile, it is clear that site traffic is moving to mobile. So, being mobile-ready is a must.

In 2013, we witnessed Google giving prominence in mobile SERPs to local businesses that properly configured their websites for mobile devices, and this will be a growing trend in 2014.

Some websites could even be penalized by Google and the other major search engines if they’re not optimized correctly. Also on the mobile front, strategies like click-to-call will become even more interesting as they play a larger role in the digital lead generation strategy for many business verticals.

Google will Focus more on Ratings & Reviews

In 2013, Google focused on ramping up its local ratings and reviews. It will continue to try to gather this rich, hyper local content from local consumers to grow Google+.

In another sign of this effort, businesses with verified Google listings will continue to reap benefits including having the ability to see customer ratings and reviews in their Places for Business dashboard and the ability to reply to those reviews.

4 Apps That Helps You To Stay In Touch While Travelling

SEO, Small Business Marketing

Photo credits: British Airways

If you know you’re going to be traveling – near or far – being able to keep in touch with friends and family is a good idea for a lot of reasons. While you shouldn’t be checking your smartphone if you’re driving, we have four mobile apps that can help you stay in touch when you’re traveling. No matter your destination, these mobile applications are going to help you stay connected.

Four Apps for Communication on the Road

Here’s a closer look at four specific mobile apps that can help you stay in touch when you’re traveling on vacation.

  1. Fring – This is a very cool mobile app that will allow you to make VoIP calls with your smartphone via any WiFi spot you can find. It’s available for both iOS and Android based mobile phones. The best part is that you can even do video group chats – all without running up your data charges.

  2. Skype – You’ve probably already heard about Skype if you spend any amount of time online, but you might not know that it’s also available as a mobile application. If you have a WiFi connection, you’re going to be able to keep in touch via video chats on your mobile phone.

  3. WhatsApp – If you’re looking for a communication app that is location aware and has a super large user base, you’re going to want to download and install WhatsApp. The user interface is very easy to use and you’re going to find that a lot of your friends are already part of the WhatsApp network. This particular app has been downloaded over 1 million times, which proves that it’s at least somewhat useful. As with the other apps in our list, it’s all about how you use it.

  4. Wi-Fi Finder – While this isn’t an app that allows you to communicate directly, it’s still very useful when you’re on the road traveling. Basically, it allows you to find the nearest (and strongest) WiFi connections so that the other mobile apps in our list work better. Finding a strong and stable WiFi hotspot isn’t the easiest thing to do – especially if you find yourself in a foreign country or unfamiliar part of the world. With a few taps of your finger, you’ll be able to find what you need.

Using one or more of the apps listed above will help you keep in constant contact with your loved ones – or even your boss. In all seriousness, it’s never been easy to travel the world and still keep in touch with people back home. Know of any other mobile apps that help you keep in touch while traveling? If so, write a comment below and share your wisdom.

He Or She Who Hesitates Is Lost: The Price You Pay For Waiting in Business

Business Management, Small Business Marketing, ,

Modern business is extremely fast paced, especially since the internet has made the barrier to entry so low for most entrepreneurs that almost anyone with a business idea can at least try to make it work. Now, more than ever, it is essential that you move quickly when you have an idea for a business, otherwise you run the risk of seeing your ideas fail and you may lose out on a successful idea. For many things in life it is a good idea to wait, but when it comes to business, waiting is costly and the longer you wait, the worse things will get. There are several drawbacks to putting your ideas on hold.

Competition

Innovative ideaThough you might think that you have the newest and most innovative idea ever, the chances are that there is someone else in the world that is having a similar thought. Because the internet has made the world so small, you are not just competing with people in your local area; you are competing against entrepreneurs all across the globe in most industries. When you see a gap in the market you need to jump on it as soon as you can, because someone else has probably seen the same gap and they may be willing to take the risk before you may your move. In the end, the person who moves first is probably going to be the most successful.

Sales

Though there are some costs that are hard to quantify, waiting to get started on your own business also has some very real costs. Every day that you do not work on your company, you fall further and further behind, and you will have to work that much harder to get to where you want to go. The days that you waste before you start pursuing your dream are days that you are never able to get back and you do not want to look back at your life ten years from now and regret that you did not get your company started earlier because the company is not as big as it could have been if you had only started a little sooner.

Fear

Finally, the longer you wait to get started, the more paralyzed you will become by the fear of starting your own business. You can try as hard as you can to say that the time you spend waiting is time spent developing the courage to move forward, but the reality is that most of the time the waiting allows you to dwell on the negatives so that you talk yourself out of taking the risk. You will never know how successful you can be in your own business until you make the first move, and when you wait you let fear convince you that your ideas do not have merit. This attitude only gets stronger when you see that someone else has entered the market while you were waiting to make your own move. The best tool that you can have to overcome this fear is education, either through courses at a local school or business seminars like eFreedom.

Starting a business is what most Americans want to do, and if you feel like you have what it takes to start a company there are usually very few reasons to wait. There are ways to test your ideas and get your company off the ground without having to quit your regular job or risk the life that you have built for yourself and your family, but you will never know just how good your ideas are until you take the first steps.

I am Nicole Reading and I have owned my own business for the last three years. In 2013 I attended a business seminar and learned some important information that finally convinced me to leave my old job and work for myself full-time.