Category Archives: SEO

How SEO Training Can Skyrocket Your Businesses Online Success

Organic SEO, SEO, SEO tools, SEO training, SEO video, Small Business Marketing, Technology, , ,
SEO Training in NYC Westchester and CT

Search Engine Optimization Training Can Help Your Business Succeed in a Competitive Market

The web is an extremely competitive environment that is very difficult to obtain even the slightest attention from possible customers.  Therefore, you need to be on the first page of search results for certain keyword terms that are searched on Google.  This is a difficult task even for the best SEO companies out there and an even more difficult task for a small business that is busy with the day to day task of keeping their company afloat.  So how does a small business or start up get on the first page of Google without breaking the bank?  SEO training, or search engine optimization training, may be the answer to your companies needs.  SEO training allows you to work on some of the SEO tasks necessary to get on top of the search engines without paying a company to do all of the work. I call this a “shared SEO package” where you pay for some of the work to be executed by a professional SEO company while offsetting the cost by learning how to perform the basic on page SEO and automated tasks yourself.  This “shared SEO package” is initiated by having someone on your staff or yourself learn the basic search engine optimization tasks through an SEO training company that will come to your place of business and show you step-by-step how to implement on page SEO using your HTML editor or your content management systems editor.  This hands on process will allow you to learn in the environment you’re familiar with and give you personalized attention to your companies SEO needs.  A good search engine optimization training course will also inform you of the best SEO tools and tracking technologies to show improvements in rank, page-views, bounce rates and time on site.

Whatever your business provides to customers SEO is one of the most effective online marketing strategies you can implement.  Normally over 50% of all visitor traffic comes from search engines, so ranking high for certain keyword terms is vital for the success of your business.   Being seen on the first page of Google also promotes a strong local and/or national brand visibility for your business, depending on your search strategy and focus.

In a world where we are bombarded with marketing messages hundreds or even thousands of times per day the choice to take control over your SEO is probably the most sound advice you can make as a business owner.  Because search engine optimization gets your website to stand out in front of the customers that are actively searching for your service or product.  For a comparatively low marketing budget outlay, SEO also maintains your marketing presence 365 days a year, ensuring that you climb  to the top of Google’s fabled first page status, thereby giving you an edge over your competitors.

Good SEO training can make a huge difference in both marketing spend and long term return on investment (ROI) by preparing your staff or yourself to take control of your online presence.

SEO Training Expert Peter MarinoBy Peter Marino the owner and SEO training expert for reelWebDesign.com. We teach in house SEO and social media training while also providing supportive SEO services to lessen the time and work necessary to optimize your businesses success.

How to Start a Professional Blog – 10 tips for new Bloggers?

SEO

Here Are 10 Easy Tips On How To Start A Professional Blog For Beginners

             

 Discover Your Blogging Voice

If you plan on doing blogging you need to discover your blogging voice. This will take time to develop and something that you should not rush. You will find that as a beginner you will be going back and forth between advertising, sharing your personal story and doing product design. It might even take up to around a year before your blog goes viral.

The more that you write and the more that you learn from the other people that blog then the more your articles will start to change for the better. Formatting your blog is essential because you can then include photos, posts, links and many other things in it.

When You Come Up With A Topic Then Stay Consistent With Your Topic

You will find that you are either someone that likes to blog throughout the day and post snippets and links or either you might find yourself only blogging just a few posts throughout the week or month. If you are blogger that stays active then the only downfall is that you will need to always be current and up to date with the latest events.

Try To Blog At Least Once A Week

You need to try hard to blog at least once a week in order for people to visit you regularly or else they might just move on and read other blogs. If you can do around 3 to 5 blogs per day then that’s even better. The more you do then the better chance you have of traffic always coming to your blog. However, don’t make the blogs boring. Make sure that they are always meaningful so if you’re very tired maybe you should wait and blog later.

Be Detailed With Your Blogs

Try your best to be as detailed as you can with your blogs and go in deep and connect with your audience. The more that you connect with your audience then the higher chance you have of them coming back again.

Bloggers Seem To Be Connected and Know Each Other

In San Francisco there are many hangouts, events and conferences that take place and most of those connect with the world of blogosphere. Being part of some conference or organization is a great way to expand your blog. Handout flyers to people that you connect with at those conferences or meetings.

Get Ready For Universal Reader Acquisition Strategies

User acquisition for bloggers is often times boring but a necessity. Research and find keywords for your topics and use keywords that people might be researching and not ones they don’t know.

Brainstorm New Topics

Brainstorm new topics, headlines and keywords that might interest people. Try to be unique qith all of your blog posts.

Review The Analytics Daily

Reviewing your analytics daily helps you to understand what all is going on. You can also have interaction with the users that might be passive and don’t leave comments so that way you can figure out how you can serve those people better.

Relax & Don’t Push Yourself Too Hard

It can be hard not overdoing it but when you are a blogger you should be just having fun. Sometimes if you don’t feel like doing it then just take a break and only blog like once or twice a week until you feel like blogging. This way it should always remain fun and something that you enjoy doing.

Conclusion:

You can have a very successful blog but sometimes it just takes commitment and patience. If after a year you still might not be having traffic go back and get feedback and see how you can fix up your blog and then continue on. Sometimes it might even take two or three years before you get a lot of readers. Just don’t give up and have fun and in time you will have a blog that is successful.

Sara Xiang is wonderfully equipped with the capabilities of writing a blog and making it famous around the world of web. She has been writing blogs at SEOServices.com.au for a very long time.

Five Content Promotion Strategies To Win Google

Content creation, content marketing, SEO, Small Business Marketing, , ,

Content and GoogleUnderstanding the need for driving higher traffic and creating the right content for your website is just not enough. You need to address the bigger challenges that necessitate the ideal combination of strategic planning and creative thinking and make your content match up with your defined business goals.

Read on for valuable strategies that discuss effective content promotion strategies that are effective for businesses to win over Google. They will empower your content to navigate targeted traffic from manifold sources (social networks, search engines, referring sites) and help you reap rich dividends and meet your true business goals—in many more ways than one.

White Papers and Freebies for Lead Generation

Offering compelling and free downloads for your targeted audience is a proven and easy means of driving sales leads and developing newsletter lists. Customers always love free stuff coming their way; therefore this content strategy proves to be a great way of funneling new potential customers inside your buying cycle. Freemium downloads usually consist of content that customers find valuable. They include common mediums like PDF files, resourceful lists, instructional videos and even free trials. Take your pick!

Proper keyword research techniques and link building strategies (in social networks and both off site as well as on site) helps in nurturing new site visitors and retaining the loyalty of other regular customers through heavily searched/most sought after topical content.

Guest posting

In contemporary times, this is probably the fastest way of finding a larger audience. Many up-and-coming content marketers are gaining SEO juice and building authority with potential customers, through their ever increasing volumes of guest postings. Smart and innovative guest posts require you to create the best content for finding thousands of readers.

You can use intelligent means to send these “satisfied” readers back to your site, where you have additional terrific content to narrate and share. Guest bloggers boasting of the highest rankings with Google can be hired for the cause.

How-to videos

Successful portals and business forums are based around providing solutions for the queries and problems faced by their customers. Figure out common problems and issues that lend themselves to how-to videos.

You can launch a series of such videos on You Tube and provide proactive solutions to viewers. They should be easy to search, Google friendly and capable of leading your perspective customers back to your site. For best results, you must aim for competitive topics and high quality videos—to differentiate yourself with more effective techniques, an interesting personality and overall better production values, or all of the above. Along with entry-level strategies and tips, you can also provide advanced advice on your products and services.

Professional networking

Along with a decent foundation of content management strategies, you also need to invest your resources in professional networking. By being relevant, interesting and respectful to the views of other bloggers in your niche, you can earn the trust of Google and your viewers alike. Look out for content writers creating interesting content, blogs and other promotional stuff at all levels -large, medium and small. Instead of joining artificial schemes or setting up channels to promote your posts, simply share all the stuff that you feel is cool, and remember to explain why. Upgrading your social media skills and using professional content online can make your presence more visible and valuable.

Product Curation for eCommerce Transactions

Like you see here, in today’s competitive world, it is quite a task to create compelling and unique content to win over the Google landscape. A great way to combat this challenge is by curating products based on user need/interest, developing articles that are fresh and intriguing and finding the right e-commerce products for leveraging the brick-and-mortar solutions of floor salesmen. Your e-commerce site should apply a customer-centric approach to create helpful product guides as well as better defined hands-on approaches for helping viewers find the right products.

These content promotion strategies should be coupled with the expertise and experience of a reputed SEO agency to drive potential customers in an exponential fashion. With the right strategies in place, you can look forward to the highest rankings and visibility on Google and other search engines that matter.

So, get a closer look at your present content schemes and gear up to integrate more feasible and effective options to drive higher traffic your way. Today!

Roman Sahakov, who is the author of this article, is a real professional in the sphere of social media marketing and SEO. Long working experience of Roman has given him a big sense of writing exactly what people need to be up-to-date in this sphere.

3 Ways To Make You A Better Freelancer

Self-employed, SEO, Small Business Marketing

 

the joys of working from home

Are you finding it hard to attract new customers as a freelancer? Do you feel like you are being held back by low paying jobs? If the answer is yes then you need to change direction as a freelancer and find new ways to improve your career.

Here are three very simple and very effective ways to boost your freelancing career and help you become a better freelancer.

Learn To Deal With Weaknesses And Strengths

Being a freelancer isn’t easy and it actually puts you in a very fragile position. You are under scrutiny a lot and sometimes the criticism might make you feel really bad. But don’t ever crumble under it but learn to use it for your own advantage.

A lot of the times, though unfortunately not always, people can provide you criticism that is only going to help you improve your work and might actually even be a fair point about your performance.

Just by knowing how to take criticism you can also improve your own understanding of your strengths. And knowing what you are good at will help you redefine your work and direct you towards the right career path.

Learn To Pick The Right Jobs

At the start you had to do a lot of jobs just to get some money coming in and to build yourself a reputation. But you don’t need to keep accepting every single job offer you get for the rest of your life. This is going to drain you out of energy and it will not often benefit your career at all.

You have to know how to select just the right jobs for you. If you are browsing for job posts at Odesk or Elance, for instance, think if the job description is something that will help you direct your career to the right direction. If you feel like it isn’t than don’t take it.

Saying no is also something that you have to learn to do. There is a brilliant article at the Freelancery about when to say no and it is something worth reading if you feel guilty about turning down work.

Learn To Market Efficiently

You also need to understand that as a freelancer it is essential to know how to sell yourself to the clients. A lot of freelancers feel out of their comfort zones when they have to try and market themselves.

They might be really good at what they do but when it comes to finding new customers they are unsure of how to act.

The first thing to solving this problem is by improving your online visibility. Just by learning the tricks of using SEO you could transform the way clients find you. With an appropriate SEO agency help you can ensure that just the right kind of traffic is directed to your website.

The second thing you need to focus on is naturally your self-confidence. You have to learn to understand that you are good at what you do and display this emotion to your clients. You don’t need to be cocky but you have to know what you are worth.

This article was sponsored by BoughSEO.com.