Most of us are aware that visuals are entertaining, engaging, easy to digest, and highly shareable. In fact, you only have a few seconds to grab an Internet user’s attention. No marketing tool does this more than video! Video brings your story to life, allows your business to reach a broader audience, and increases your marketing impact. If your video is short and to the point, with clear takeaways, it will be a great addition to your overall promotional strategy.
Each day, more than 100 million Americans watch online videos, an increase of 43
percent since 2010. And, by 2016, online video could account for over 54 percent of all
Internet traffic (VideoMind). Those are some powerful stats that show the impact videos can have in connecting a brand with its audience. How do you get your video in front of people’s eyes? YouTube, Vimeo and other social media outlets are great ways to get your videos noticed and watched but you must use a mixture of content amplification networks, social sharing and good old SEO to make your videos work for you.
If you’re interested in adding video to your marketing mix please give us a call and see our corresponding video production and marketing page to get started.
By Peter Marino, the owner and SEO Expert at reelWebDesign.com
Search Engine Optimization Training Can Help Your Business Succeed in a Competitive Market
The web is an extremely competitive environment that is very difficult to obtain even the slightest attention from possible customers. Therefore, you need to be on the first page of search results for certain keyword terms that are searched on Google. This is a difficult task even for the best SEO companies out there and an even more difficult task for a small business that is busy with the day to day task of keeping their company afloat. So how does a small business or start up get on the first page of Google without breaking the bank? SEO training, or search engine optimization training, may be the answer to your companies needs. SEO training allows you to work on some of the SEO tasks necessary to get on top of the search engines without paying a company to do all of the work. I call this a “shared SEO package” where you pay for some of the work to be executed by a professional SEO company while offsetting the cost by learning how to perform the basic on page SEO and automated tasks yourself. This “shared SEO package” is initiated by having someone on your staff or yourself learn the basic search engine optimization tasks through an SEO training company that will come to your place of business and show you step-by-step how to implement on page SEO using your HTML editor or your content management systems editor. This hands on process will allow you to learn in the environment you’re familiar with and give you personalized attention to your companies SEO needs. A good search engine optimization training course will also inform you of the best SEO tools and tracking technologies to show improvements in rank, page-views, bounce rates and time on site.
Whatever your business provides to customers SEO is one of the most effective online marketing strategies you can implement. Normally over 50% of all visitor traffic comes from search engines, so ranking high for certain keyword terms is vital for the success of your business. Being seen on the first page of Google also promotes a strong local and/or national brand visibility for your business, depending on your search strategy and focus.
In a world where we are bombarded with marketing messages hundreds or even thousands of times per day the choice to take control over your SEO is probably the most sound advice you can make as a business owner. Because search engine optimization gets your website to stand out in front of the customers that are actively searching for your service or product. For a comparatively low marketing budget outlay, SEO also maintains your marketing presence 365 days a year, ensuring that you climb to the top of Google’s fabled first page status, thereby giving you an edge over your competitors.
Good SEO training can make a huge difference in both marketing spend and long term return on investment (ROI) by preparing your staff or yourself to take control of your online presence.
By Peter Marino the owner and SEO training expert for reelWebDesign.com. We teach in house SEO and social media training while also providing supportive SEO services to lessen the time and work necessary to optimize your businesses success.
Below are eleven reasons for you to consider video marketing as part of your digital marketing strategy:
What attracted us most during our childhood days, a comic magazine or a TV cartoon? I am sure most of us will say TV cartoon. That’s because the animation used in video tends to attract us more than mere plain text. Our eyes often get glued to something which has movement. Just compare a photograph with a video. You would prefer watching latter over former. This logic can be successfully used by digital marketers who wish to get their brands across millions of people in short span of time by incorporating the right strategy. The name of that strategy is Video Marketing.
Video lovers are more: People love to watch videos and this has been proved by the success of Youtube channel. According to the experts a staggering 70% of the total Internet users around the world spends atleast 30 minutes watching online video daily.
Video dominates search results: Videos appear at the top of page as a result of search queries. When your audience will enter search query relevant to your line of business, your video has more chances of appearing at the top of search results.
Spreads faster than other content: Videos are shared and liked by people more than the articles or blogs on social media platform which means videos have more chances of getting viral over the Internet.
Creative Videos get more visitors: Videos, if creative and original, attracts more visitors as they can engage audience more than any other format.
Video entertain people: Videos entertain people and gets them glued to their mobile or laptops. It’s an effective way of promoting brand while entertaining people.
Videos are inexpensive: Videos can be created at no cost. Creating 2-5 minutes short videos about specific topic from articles & content is the emerging marketing trend these days.
Information gets conveyed easily: Videos help businesses convey information in an easy manner. People don’t need to go through long texts to understand and get information.
Videos attract Smartphone crowd: Smartphone users crowd is increasing at a tremendous rate and so is video watchers on mobile. Your videos can be easily accessed by Smartphone users.
Videos are versatile: Videos can be shared on different channels and can also be posted on your website.
Videos have human touch: Videos have the ability to provide information personally to target audience.
Video induces action faster than texts: Videos persuade audience faster than articles or blogs. It conveys information more directly. Being an audio-visual medium it reduces the time required to read the articles.
According to the 2013 Online Video Marketing Survey 94% digital marketers in today’s time use Youtube for video marketing and 87% is the video sharing rate on Facebook. Video marketing is one popular tool which can be used by digital marketers to rise above their current level and reach maximum audience. All brands need to do is to create amazing video!
Author Bio:
Ana is a digital marketing Specialist and a creative blogger who mostly writes on topics related to digital marketing & Social Media. To read more of her creative writing & tips please follow www.media-mosaic.com.
Content marketing is a very powerful tool. It can be used to bring in new customers, retain existing customers, and help your brand to establish its authority. All in all, content can do a great number of beneficial things for your brand when it is marketed correctly.
Beyond the blog
There is more to content marketing than simply posting in a blog. Content marketing extends far beyond basic text content – if you want to reach as much of your market as possible, you will need to explore alternative types of content marketing. With different types of content you can appeal to people with different learning styles and those who prefer to receive information from sources other than plain text.
Why alternative content rocks
For a visual learner there isn’t much that’s more difficult to get through than a wall of text, regardless of how much they need the information it contains. For someone who learns best when someone else is demonstrating a process, text isn’t going to do much good unless it is accompanied by images or a video of some kind.
Alternative content appeals to individuals like these as well as others with similar learning styles. Examples of alternative content include:
Infographics – An alternative to typical text-based content, an infographic can provide consumers with a more visually appealing representation of the information that they need. Infographics are ideal for visual learners and are well-suited to instances where the information that needs to be shared can easily be illustrated by a knowledgeable professional. Take for example the infographic below, the idea is to take a subject matter of expertise and create something unique and entertaining that has never been done before.
Videos – Videos can attract consumers and can be used alone as well as in combination with test, images, and more. Videos appeal most to visual and auditory learners because they can simultaneously show and explain an idea. Video marketing is very popular, and there are even video search engines (think YouTube) to help locate just the right video for your needs.
Video: Why Use Video Marketing?
Alternative content allows you to diversify the content that you offer and broaden your brand’s appeal by reaching out to a wider audience. There is no more need to worry about alienating anyone by not providing the right kind of content; now you can build your audience with as much content as you can afford to create.
Your takeaway
In the early days of the internet there were no alternatives to plain text. The most that could be done at the time was basic formatting; text could be bold, italic, or underlined. Lists could be made, and text could be separated by headings and subheadings, but that was the extent of a brand’s ability to make their content stand out and be easier to consume.
Fast forward to today and there are so many more options than the early founders of the web might have ever dreamed of.
Now is the perfect time to invest in an alternative form of content and see where the experience will take you and your customers – who knows what your first infographic or video series will bring to your brand?
Our guest blogger, Kris Dietz, loves creating something amazing then spreading the word about it! My mission is to develop and mold SEO into an amazing outlet of sharing valuable resources. I enjoy networking and meeting like-minded individuals.
Most of us are aware that visuals are entertaining, engaging, easy to digest, and highly shareable. In fact, you only have a few seconds to grab an Internet user’s attention. No marketing tool does this more than video! Video brings your story to life, allows your business to reach a broader audience, and increases your marketing impact. If your video is short and to the point, with clear takeaways, it will be a great addition to your overall promotional strategy.
For a visual learner there isn’t much that’s more difficult to get through than a wall of text, regardless of how much they need the information it contains. For someone who learns best when someone else is demonstrating a process, text isn’t going to do much good unless it is accompanied by images or a video of some kind.
