Here is a great webinar about linking Google Analytics and Google AdWords for better measurement of your marketing goals and conversion tracking.
Businesses Turning To Minimalist Web Design
Over time, websites have used a wide variety of methods to capture and keep attention. A few years ago, flashing banners and sound effects were common. But now many Internet destinations, including such sites the New York Times, are choosing a “less is more” approach and realizing that many of today’s viewers would prefer clean layouts as opposed to bombarding the senses with movement and noise.
A Responsive Attitude
Since ideals, design, attitudes, and design analytics often change, web design specialists keep their finger on the pulse and strive to know what’s on the horizon before clients even ask for it. Despite some fluctuations for what’s in demand at a given time, some things remain the same.
The New York Times website design will follow suit with what other similar news outlets like The New Republic and USA Today have already done. It’s thought that the streamlined approach will drive advertising dollars because website visitors will have fewer things to distract them.
In many cases advertising dollars keep websites afloat so even as some preferences change there’s a near constant effort to keep advertisers satisfied. But advertisers are only satisfied is their marketing expenditures return the desired results. Whether it be building their specific brand in the marketplace, establishing themselves as an industry expert, or simply driving sales revenues, web design plus function has to be successful in the minds, and budgets, of the advertising community.
Successful web design firms consistently look for ways to stay abreast of website changes. Often, it’s easy to do that by watching to see how some of the most highly trafficked national websites are making alterations and responding in appropriate ways that suit local clients.
A Different Approach to SEO
Both businesses and enterprising individuals looking for online success commonly focus on ways to drive traffic to their websites and encourage visitors to interact with content in meaningful ways that align with their business objectives. However, optimization strategies have shifted over the years, too. Some of the most popular search engines, like Google, change algorithms several times a year and what worked in past years isn’t always similarly beneficial now.
A skilled SEO company will be well aware how over-populating a webpage with certain keywords can quickly cause it to drop in rankings or even disappear from results pages. In this regard, search engine optimization is leaning towards minimalist techniques as well.
Recent algorithm updates have favored websites that use keywords sparingly and instead focus on valuable content that makes sense for particular search strings. Now a website that only uses a few specific keywords could rank much higher than one where the emphasis is on keyword usage over quality.
Some companies that provide SEO services can also create a beautiful and user-friendly website for your needs as well as help you appeal to mobile audiences too. Keep up with recent developments and help viewers enjoy a simpler experience by remembering that it’s not always necessary to go over the top to get the top rankings results.
Our guest blogger, Sandrine Cachette, has worked in the web design industry for the last 8 years. She enjoys reviewing web design portfolios. She writes industry articles for MDesign Media on regular basis.
Crafting the Subject Line that Will Get Your Emails Opened
With email as the primary method of communication in most businesses, the average working professional gets 100 or more messages per day. So, how can you get your message to stand out head and shoulders above the sea of others in your subscribers inbox? That’s where the subject line comes in. You’ll have to craft a great one to get your subscribers attention and get your emails opened!
An Infographic to Help You Get your Emails Opened
The following infographic lays out how and why to implement a subject line that can help you get your emails opened:
This post was made by Peter Marino, the owner and CDO of reelWebDesign.com, a mobile website design and digital marketing company in White Plains, NY that offers social media and SEO training.
Biggest Facebook Blunders by Businesses
One of the best forms of social media marketing is Facebook marketing. Why? It’s simple there are a huge number of users. This large captured audience is difficult to obtain anywhere else (LinkedIn is next but trails by 900 million!). In addition, Facebook has the most interaction of it’s users and stands head and shoulders above any other social network. Smart marketers have quickly taken advantage of Facebook for marketing their business. But not all the marketers are using Facebook in the correct manner. In this post we discuss the Facebook blunders which most of the marketers are still performing.
Buying Fans of Facebook: one of the biggest Facebook marketing blunders is that most of the marketers buy fans from third parties and applications. Loyal fans are earned not bought and they are earned via advertising, offers and other creative tactics. If you really want to market your business on Facebook successfully and effectively, then try to build loyal fans slowly and gradually.
- Ignoring User comments: Most of the time marketers get engaged or distrcted in other tasks and they ignore the comments of the customers on Facebook business pages. If you really don’t have the time to see their comments, then you must appoint a Facebook manager to do so. If your fans on Facebook notice that you are ignoring their comments, then they would probably won’t visit your site again and may leave your brand altogether. If you want to keep your business thriving then it is better to engage with your fans and address or solve their issues as soon as possible.
- Not using images: you must publish the information according to the Facebook culture. Images have been shown to be more effective at grabbing the attention of users on Facebook than words alone. So, upload an appropriate and attention getting image that corresponds with your business or post. Using this approach will help maintain followers by keeping their attention and perhaps encourage sharing of your Facebook page which will reward your business in the future.
- Posting only promotional content: posting the content which is only promoting your business is not interesting to followers, and quite frankly annoying! Readers are not interested in your ‘salesy’ content and won’t read it and they’ll most likely unlike your page as well . Therefore, post content which is useful to the audience to build trust and credibility in your business.
- Over posting: It’s recommended that you should not posts more than two posts per day. You should only post mentions about your offers or sales once or twice a week. If you want to keep your users engaged then pitch less often but post more quality stuff.
- Posting the content not related to your brand: Another blunder about Facebook marketing is posting the content which is not at all related to your brand. It is not likely that your fans like everything about your brand so they will not like each and everything that you post. Therefore, to engage them effectively your posts must be professional and be within your niche.
Not investment in time: Not investing quality time in Facebook marketing is another blunder. Setting up a Facebook page and leaving it is useless. Setting up a Facebook page is just the first step in many which includes things like advertisement, content strategy, timing, analytics, etc.
Summary:
Avoid these blunders for effective Facebook marketing, if you don’t want to lose your audience or your time.
Kristine Lise an author who is interested in written on SEO/ Internet marketing related topics. She is currently working with SEO Rank Smart, who offers best SEO Packages to its clients you can see her work on her company site.