Category Archives: Technology

All You Need to Know About the Technology Powering Dubai’s Dynamic Tower

Business Tech, Technology,

 

Dubai is home to many amazing structures, among them the 828-meter Burj Khalifa, the 321-meter Burj Al Arab and the 310-meter Cayan Tower. And now in about a few years’ time, it will house an even more amazing structure: the splendidly designed Dubai Dynamic Tower.

Inspiration

Not many people are aware that the Dubai Dynamic Tower is also known as the Da Vinci Tower. There was no official confirmation from Dr. Fisher as to how the name was derived, but it was probably inspired by one of many Leonardo Da Vinci’s groundbreaking innovation, namely the aerial screw.

Although the aerial screw was said to have helped inspire the birth of the modern day helicopter, it bears a striking similarity to Dr. Fisher’s very own Dubai Dynamic Tower. It is no coincidence that the structure’s rotating wing and circular foundation look like it could be the very based that the skyscraper was inspired from.

Taking a cue from Da Vinci’s notes on the aerial screw (“if the screw is turned rapidly, it will penetrate air, and it will mount aloft”), Dr. Fisher and his team incorporated the turbine technology into the skyscraper to make it the first self-powered skyscraper in the world.

What makes the Dubai Dynamic Tower SO awesome?

Here are five amazing aspects about the Dubai Dynamic Tower that will cause anyone to be awestruck with wonder:

1.  It will measure 420 meters with a total of 80 levels.

2. The structure will cost approximately $550 million dollars to erect.

3. The prefabrication technology used to construct the building resulted in the optimization of manpower needed – instead of 2,000 workers, only 690 are needed to see the building to completion.

4. Each of the levels in this futuristic building is able to rotate a full 360 degrees in an hour and a half. That means that the residents will be accorded different views throughout the day and night time.

5. A voice recognition system gives residents the power to customize their desired degree of rotation so that they will not be at the mercy of the rotation system.

6. Completely constructed through the prefabrication methodology, each Tower unit will come with 12 modules including pre-installed fixtures. However, this does not mean that all the units will be designed the same way; on the contrary, inhabitants will be given the choice to voice out and implement their preference in terms of design and customization.

7. There are five exclusive villas or penthouse located at the top of the skyscraper. The astronomical price tag awards owners with the convenience of being able to drive vehicles straight to their units AND park in it via a specially-built, spacious lift.

8. The Dubai Rotating Tower is pretty much self-sufficient when it comes to energy generation. Strategically placed wind turbines and solar panels will help produce up to 1,200,000 kilowatt hours of energy, thus creating sustainable and eco-friendly habitats.

The visionary behind the Tower

The idea for the rotating towers was conceived by Dr. David Fisher, a world renowned Italian-Israeli architect. Prior to immersing himself in the Dubai Dynamic Tower project, he spent the last three decades perfecting the aspect of technological extremes in the architectural and construction sector.

Dr. Fisher made it his lifelong goal to implement remarkable designs that adapt to the ever-changing needs of the residents in his creations, and this was achieved through three revolutions that are evident in the design and construction of the Dubai Dynamic Tower.

The first of the three revolutions relate to the shape of the structure which shifts continuously, allowing its residents to live in a revolutionary four-dimensional habitat.

The second revolution involves the technique in which the skyscraper is constructed – Dr. Fisher has employed the method of prefabrication in his desire for the Dubai Dynamic Tower to rise up majestically against the Dubai skyline. In a recent interview with Leonard Albanese who is the owner and CEO of Albanese Builders, the master builder was cited as saying that this was one of the wisest move an architect could make. The advantages of prefabrication (major ones include faster construction, better cost-efficiency and environmentally friendly) have long been acknowledged but up till now, no one has quite achieved what Dr. Fisher has in mind, and that is to build a dynamic skyscraper that engages the same advantageous construction method.

And finally, the third innovation revolves around the building’s wind turbines which is the very core of the technology that not only causes the skyscraper to rotate, but one that allows it to be the first self-powered building. The Dubai Dynamic Tower is not only an architectural marvel to feast your eyes on, but it is also a sustainable energy generator in its own right, powering not only the structure itself but also other buildings surrounding it.

Without doubt, Dr. Fisher is indeed an inimitable visionary who will soon add one of his creations to the already-impressive list of worldly modern day wonders. Only time will reveal other architectural wonders this farsighted genius will unleash upon the unsuspecting world.

Who in the World has the Fastest Internet connection?

Business Tech, Technology

Who do you think has the fastest Internet connections in the world? It may surprise you to see some of the countries way ahead of the USA.  I’m sure we all suspected Japan South Korea and Hong Kong to have the speediest connections but would you have guessed Latvia, Czech Republic and the Netherlands? See the interactive infographic below:

Social Media Marketing Figures 2013

Infographics, Small Business Marketing, Social Media Marketing, Technology, , ,

So who are the main players in social media right now? We have a list running through some of the most prominent social media sites and why you should consider using them for your business. Check out the infographic below to learn more about these sites and how they are growing.

  • Facebook is still on top, not surprising really. It now has over 1.15 billion users, 50% of which log in every day. Just think of all those potential customers. Due to Facebook being so regularly experienced on mobile, users are exposed to marketing and brands even more frequently outside of the home.
  • Google+ has shot past the competition into second place and is now the fastest growing network ever! If that’s not reason enough to jump on the wagon, how about the fact that using it can make your business much more discoverable.
  • Twitter remains an important player. With 36% of marketers finding a customer via Twitter in 2013, you should consider making this top microblogging location a part of your marketing mix.
  • LinkedIn should be an obvious choice for any business looking to make connections, check out competitors, share content and keep up with the business world. Even more so now that it has over 200 million users.
  • Flickr, Instagram, Pinterest and other image based networks might not be the right fit for every business, but if they are for yours, you should rush to them and get interacting with their user bases. Instagram alone is 137 million strong!

See the original infographic here and check out some more affiliate marketing infographics on pinterest.

Social Media Marketing Figures 2013

reelWebDesign.com Becomes A Yext® Certified Partner & Adapts to Change

Content creation, content marketing, Google glass, Mobile Marketing, Organic SEO, SEO, Small Business Marketing, Social Media Marketing, Technology, The Importance Of Content Creators, Video marketing, Web Design, , , , ,

google-hummingbirdAs the SEO world has recently been turned on its head by the new Penguin 2.1 and Hummingbird algorithm we at reelWebDesign.com are compelled to focus more on two areas:

  1. Helping small businesses with local SEO (getting you found locally on the web with geographically driven keywords and intentions in mind).
  2. Helping you with social media marketing and content production.

Our focus will be in these two areas more than ever and it will benefit your business and ours in many ways.
How?
Google’s new algorithm is centered around people and helping them find what they are looking for. In essence they have bcome the new ASK.com (even though they’d never admit it), but where ASK had failed to deliver good results Google claims that they will deliver excellent results, and who am I to argue with them as they do own the worlds largest search engine!  So content is what we are going to focus on for our clients. However, many local businesses like pizza parlors and locksmiths don’t need to answer a lot of questions for their consumers and others just don’t have time or money to create fresh content, for these businesses they just need to be found! That’s the second part of Google’s algorithm: where having citations is more important than ever (a citation is basically a listing on any of the major local directories and social networks on the web i.e. Foursquare, Yelp, zagat, 8Coupons, Citysearch etc.).  So we have partnered with Yext to make it inexpensive, consistent and easy to implement.  Note: Consistency is extremely important as the search engines will see the same business as a separate entity if listed with different names, phone numbers or addresses.  This inconsistency will water down your search or ‘Google juice’, thereby lowering your ranking.

In addition to teaming up with Yext® we are offering a free Google plus/places listing optimization as part of our local SEO plan.  Google, as no surprise, values it’s own social networks, Google Plus and Google Places over all others. We believe this focus on providing relevant content, social media management and marketing and local SEO with Yext® as our partner will provide excellent results for all new and current customers.  Please watch the video below about the Yext® service.

responsive_web_designer

Our focus will also be to deliver responsive or mobile ready web design (responsive web design is developing a website that changes or responds to diferent sized screens for a better user experience.  Example: Our website is responsive and will appear differently on your laptop, tablet and phone).  

Why responsive/mobile ready?

mobile-search-dataAnalytics firm BIA/Kelsey has predicted that mobile search queries will overtake desktop queries by 2015. If your website isn’t mobile ready then you’ll be missing out on the larger piece of search.  Compound this with the push in the SEO world to focus more on local search and you’ll understand that mobile search is the area of largest growth and the best bet for acquiring new customers from this point forward.

Social Media

So where does social media fit into the equation? Social media is similar to the old word of mouth marketing… on steroids! It allows for your message to be broadcast to countless people in an extremely fast fashion.  It also helps with search engine rankings.  The more a post is shared the more the search engines see it as valuable. Google+, although an underused social network by most,  is extremely important as Google values it above all other social networks. For this reason we post your message to the main 4 driving forces on the social web: Google+, Facebook, LinkedIn and Twitter.  If you have a blog we’ll also post your article/blog post to various other networks as well including: Delicious, StumbleUpon, Plurk, Newsvine, Scoopit, Diigo, Folk and Hubpages to name a few.  This will not only boost your viewership but also your Alexa rating which influences search engine ranking as well.  It is from the social networks that search engines are able to personalize your user expereince and give you results that are customized for your personal liking’s.  So as you can see social media is an extremely important factor in online marketing and its value to both people and search engines is growing more important every year.

Conclusion

It’s been a tumultuous year in search marketing but I believe I know where it is all headed and I see why Google is doing this great transition. With Google watches, glasses and more voice search integration on the horizon the way we perform and undertake search is going to change dramatically. Search will move more towards speech and visual cues with geographical underpinnings wrapped around your personal likes and dislikes i.e. personalized mobile search.  People will be asking more questions about: ‘what’s in the area’, ‘how to do things’, ‘what do you know about this’ and ‘what’s going on now that I would like’.  From this information, surprisingly, we can see that small businesses do have a future as there will be more of a need to discover and cater to micro-niches.  So as long as we, small businesses, focus on a niche and excel at it we can have a successful life as Google and other social networks will actually be driving people towards us.

The future brings more focus to everything, the question is what will your business focus on, and our job at reelWebDesign.com will be to find you your appropriate crowd through all of our partner networks including our latest, Yext®.

By Peter Marino owner of reelWebDesign.com, a company helping small businesses find their niche.