Category Archives: SEO video

Outside The Box Creative Marketing Tips

Blogging, content marketing, Copywriting, SEO, SEO video, Small Business Marketing, Social Media Marketing, Video marketing, Viral marketing

Business people should all know the importance of online marketing. Furthermore, from SEO to social media, we should all know the tactics, ways and methods of advertising and promoting a business, service or product online. However, there is also a plethora of online marketing tactics that aren’t as known or thought of as much. Here are a few online marketing tips and strategies that will require a bit of thinking outside of the box.

Video is King among content marketing

Video is a Content King

When it comes to optimizing and creating online presence through content, a lot of SEOs and online marketers choose to go for written content as the surest means. Now written content is king, and blogs and articles are vital for online marketing, however video is also a content king that cannot be ignored.

Google love videos, as do most internet users. YouTube, along with a host of other video sharing websites should therefore be utilized to the maximum in order to draw more interest in for a brand.

Start Up a Blog

Starting up a blog in order to draw attention around your business is such a basic internet marketing idea that it should not even be defined as creative, or ‘outside of the box’. However, there are surprisingly still plenty of businesses without an online blog, which suffer because of this limitation.

The internet has revived humanity’s love for reading, and while most aren’t quite on Shakespeare’s level of literature, blogs fulfill our need to read. Build a blog around the field you’re marketing within and ensure that your opinions are intelligent, original and insightful. Make sure that your blog is identifiably linked with your business. If this is done correctly, readers will begin to align their positive thoughts on your blog to your business and products.

For example, if people think your fashion blog is a trustworthy authority on fashion, then they will trust your authority on the clothes you sell.

Online press

Online Press

Marketing online through literature isn’t all about self-blogging however. You should find online magazines, blogs and online newspapers and try to get other sources to write articles on your business or products.

Conduct an outreach campaign using Outreachr, and find as many potential blogs or magazines that will want to write about your business, or write an article that is hyperlinked to your business.

Make sure that these websites have customers reading their articles and a high domain authority.

A website with a low domain authority, won’t be worth very much as Google only really values websites with a strong online presence when ranking.

It is also important to ensure that these blogs have a fair amount of readers (which usually correlates with their domain authority).

The written content should not be duplicated either and last but not least, the articles written on your business should be of high quality. After all, you will of course want people to read these articles and no one will waste their time with material that isn’t engaging or content that is poorly written.

Our guest post is by Stephen Brian

a content writer and webmaster who lives in the Kent, England.

5 Web Trends Every Business Should Know

SEO, SEO video, Small Business Marketing, Social Media Marketing, Video marketing, , ,

5 web trendsWhether you conduct business in cyberspace or run a local small business, the Internet inevitably will influence the success of your business. Recent years have seen web technologies evolving at an astonishing pace. These five trends represent some of the most vital web trends that businesses should know and consider.

1. Cloud Services are becoming Standard

Cloud services have leveled the playing field between businesses of all sizes. Unfortunately, this also means increased competition. With the cost savings and productivity benefits of cloud services, many businesses will need to consider not whether they can afford to utilize cloud services, but whether they can afford not to use them. From allowing more work outside the office to managing clients, cloud services offer affordable ways to accomplish more at prices any business can afford. For an in-depth guide on cloud services, consider this guide at InfoWorld.

2. Webinars are changing the Way that Businesses Conduct Video marketing

From product demonstrations to question and answer sessions, webinars are quickly becoming a popular way for businesses to engage their clients and customers. Though in-house events and promotions will always have their place in business routines, webinars are becoming an ever-popular way to invite others into some aspect of your business and to build up buzz about a product launch or event. These online events are also a great way to capture information for marketing purposes. Chris G offers a brief overview of how webinars work and what they have to offer your business.

3. Virtual Environments are the Next Hot Trend

Virtual environments, such as those offered by InterCall, are one of the newest ways to host events and extend your business’ online presence. From virtual trade shows and meetings to employee training or online learning, virtual environments combine popular elements video marketing, Internet conferencing, webinars, trade shows and other business events with an easy to use Internet interface. This allows customers, clients or employees to attend from anywhere in the world with a few clicks of their mouse. Many virtual environment hosts make it easy to customize the environment with branding and other visual elements for increased engagement and marketing potential as well. As an emphasis on globalization, cloud services and other technologies continues to grow, this innovative solution will become more popular.

4. Internet Video Conferencing is becoming increasingly Affordable and Vital

Video conferencing is helping to eliminate physical distance as a hindrance to business communication and productivity. From small team collaborations and personal conversations to full-scale conferences with hundreds of attendees, there are a variety of platforms available to meet business needs. Most modern conference call services support numerous ways for attendees to get involved. Features, such as collaboration, conference archiving and file sharing, provide numerous benefits over traditional or phone-based conferencing. Whether they are streaming the conference to their smart phone while on a business trip or sitting in a virtual conference center with other attendees, the result is a fully interactive and engaging experience for everyone. Computer World recently outlined 7 of the most popular solutions.

5. Social Media is Here to Stay

In the last year, social media has solidified its place in the business process. While the coming year will likely see many businesses analyzing the benefits of social media with increasing depth, it is certainly not going anywhere. Customers are beginning to view social media as a common communication platform as well. A recent post at eWeek outlines some of the findings from a recent Gartner study on social media expectations. Gartner predicts that by the end of the year, businesses that fail to establish a social media presence and monitor it regularly could see a significant backlash from both existing and potential customers. If your business has not yet established a social media presence, BlogTyrant offers a great guide on choosing the right platforms and getting started.

The Internet continues to change the way that the world does business. From making it simple to communicate around the world to providing new and powerful ways to market your brand or products, the Internet is an essential tool for any business. These five trends are likely to shape businesses in the coming year.

About the Author: Stephan Jukic is a freelance writer who generally covers a variety of subjects relating to the latest changes in white hat SEO, mobile technology, marketing tech and digital security. He also loves to read and write about location-free business, portable business management and finance. When not busy writing or consulting on technology and digital security, he spends his days enjoying life’s adventures either in Canada or Mexico, where he spends part of the year. Connect with Stephan on LinkedIn.

Video Marketing 101: 4 Basics Of A Successful Video

SEO video, Video marketing, ,

video marketing basicsEye-catching, captivating videos can boost your brand awareness quickly. Viewers enjoy seeing a real, live, authentic person speak their message via videos. Speaking and motioning on video can make a firm and impression on the mind of your collective target market versus writing blog posts or articles. Rousing potential customers or clients through video marketing can grow your internet marketing campaign on solid ground. Take the time to study video marketing masters to see what works and apply these same fundamentals to your video marketing efforts.

Pay Strict Attention to Lighting

Lighting can make or break your videos. If you film a video at high noon you might appear too white and if you film videos early in the morning or later in the evening you will appear to be a shadowy figure. Shoot a test clip to check lighting conditions before you create your final draft. Avoid wasting your time by marking certain times and spots as ideal shooting conditions. Maybe you note that the late afternoon sun best complements your complexion, or that shooting videos at a certain spot in your yard produces the perfect lighting environment. Record notes on what videos seemed to produce ideal lighting to revisit these spots at specific times of day in the future.

Use Nature to Your Benefit

Nature serves as quite possibly the best video background. Ditch the white wall indoors and head outside to use a captivating, awe-inspiring background. Smart video marketers use the beach, or the hills, or even a simply tree in the park to add an enchanting air to their video creations. Nature inspires you to be more, have more and do more. Why not use nature to spice up your videos? Create a compelling video by heading outside to use nature as your perfect background.

Focus on the Camera

Look into my eyes! In the case of videos you must look directly into the camera to make a strong connection with your audience. People generally distrust someone who makes little eye contact; you want someone to look you directly in the eyes to see where they are coming from. When it comes to videos you need to look directly into the camera lens to look into the eyes of your target audience, since people will be staring back at you when your videos play online. Practice looking directly into the camera during each video. Observe your uploaded videos; you make frequent eye contact or look away too much? Stare into the camera to make a strong connection with your viewers.

Practice Daily

Some people create one to two videos each week. If you tried to become a pro in any niche, creating once or twice each week, how long would it take to master your skill set? 50 years, if that. Spend time creating videos daily to see a marked improvement in your video creating skills. By devoting more time to your craft you can quickly see an improvement in your videos. Practice makes perfect, and even if you do not feel like a natural now, you will be amazed at your progress if you keep at it.

Our guest blogger is Kelli Cooper – a freelance writer who blogs about all things video marketing, from how to promote videos online to choosing media replication services for hard copy marketing materials.

How to Make Videos with SEO in Mind

SEO, SEO video, Small Business Marketing, Social Media Marketing, Viral marketing

Make video with SEOOnline marketing is more than just running a search engine optimization campaign for your website and social media marketing. A good online marketing campaign should include every type of media possible, especially videos. By including online videos into your Internet marketing strategy, you will ensure that you create and distribute content in a format that your target audience enjoys consuming.  But how do you  make videos with SEO  in mind so they are seen by the search engines?
Let’ take a look here:

Keyword Optimization

Just like you would with a website, you need to optimize your videos for your target keywords. By placing your target keywords in strategic locations of your video files, you will increase the likelihood that these videos are found via online searches. Some places where you need to place your keywords are:

• Title
• Video File Name
• Alt Tags
• URL
• Link Text
• Video Description

When you place your target keywords in those locations with each video you upload, you will give the search engine bots a better idea as to what your content is about. This will help the bots rank your videos appropriately in the search results, allowing people to easily find your videos online.

Build Links to your Videos

In addition to optimizing your videos for specific keywords, you will need to build links to your videos just like you would with a website. When you create a number of backlinks that point to your videos, search engines will view your videos as containing valuable content because other people are linking to them. When your videos are viewed as having valuable content, search engines will be more likely to include your videos in their search results so that they can give their users the best content possible related to their search queries.

High Quality Content

In order for your online video marketing campaign to be a success, your videos need to contain high quality content. By making sure each of your videos contains content that people will actually enjoy viewing, you will increase your chances of having your videos be shared online. Once your marketing videos are able to go viral, you will see a ton of backlinks come in to your videos, improving your search engine rankings in the process.

If you produce low-quality videos that do not contain useful information, people will not want to view all of the videos you produce. After one viewing people will think your videos are a waste of time and will move on to the next company that offers better quality content. This is why it is so important to create videos with high quality content as you will have an easier time keeping your target audience engaged with your online videos.

Use Exciting Titles

Another tip you can use to help improve the SEO associated with your online video marketing campaign is to use exciting titles that entice people to click on your video. It can be rather easy for a video’s URL to get lost in the mix if you use a boring title. If no one is enticed to click your link, fewer people will actually view your video. By making sure you create eye catching, interesting tittles, you will increase your chances of getting clicks on your links and therefore will have better results with your video marketing campaign.

Video marketing should be an important piece of your overall online marketing strategy. Through the use of high quality videos, you will be able to reach more of your target demographic, especially the subset that enjoys consuming their content in video form. When using this marketing technique, you will want to ensure you use your target keywords in strategic locations of your video, build links to your videos and create eye catching titles to attract more clicks. Using these tips should help you see the best results possible when it comes to running an online video marketing campaign.

About our guest author: Professional writer and SEO consultant, Sebastin Webb, born and raised in New York. Today he writes about the importance of incorporating SEO into your videos.  Although it is a very powerful tool,  not many people use the power of YouTube.