Search Engine Optimization Training Can Help Your Business Succeed in a Competitive Market
The web is an extremely competitive environment that is very difficult to obtain even the slightest attention from possible customers. Therefore, you need to be on the first page of search results for certain keyword terms that are searched on Google. This is a difficult task even for the best SEO companies out there and an even more difficult task for a small business that is busy with the day to day task of keeping their company afloat. So how does a small business or start up get on the first page of Google without breaking the bank? SEO training, or search engine optimization training, may be the answer to your companies needs. SEO training allows you to work on some of the SEO tasks necessary to get on top of the search engines without paying a company to do all of the work. I call this a “shared SEO package” where you pay for some of the work to be executed by a professional SEO company while offsetting the cost by learning how to perform the basic on page SEO and automated tasks yourself. This “shared SEO package” is initiated by having someone on your staff or yourself learn the basic search engine optimization tasks through an SEO training company that will come to your place of business and show you step-by-step how to implement on page SEO using your HTML editor or your content management systems editor. This hands on process will allow you to learn in the environment you’re familiar with and give you personalized attention to your companies SEO needs. A good search engine optimization training course will also inform you of the best SEO tools and tracking technologies to show improvements in rank, page-views, bounce rates and time on site.
Whatever your business provides to customers SEO is one of the most effective online marketing strategies you can implement. Normally over 50% of all visitor traffic comes from search engines, so ranking high for certain keyword terms is vital for the success of your business. Being seen on the first page of Google also promotes a strong local and/or national brand visibility for your business, depending on your search strategy and focus.
In a world where we are bombarded with marketing messages hundreds or even thousands of times per day the choice to take control over your SEO is probably the most sound advice you can make as a business owner. Because search engine optimization gets your website to stand out in front of the customers that are actively searching for your service or product. For a comparatively low marketing budget outlay, SEO also maintains your marketing presence 365 days a year, ensuring that you climb to the top of Google’s fabled first page status, thereby giving you an edge over your competitors.
Good SEO training can make a huge difference in both marketing spend and long term return on investment (ROI) by preparing your staff or yourself to take control of your online presence.
By Peter Marino the owner and SEO training expert for reelWebDesign.com. We teach in house SEO and social media training while also providing supportive SEO services to lessen the time and work necessary to optimize your businesses success.