Category Archives: SEO training

Local SEO Step-By-Step Guide

Local SEO, SEO, SEO tools, SEO training, Small Business Marketing, ,

An Easy to Follow Local SEO Guide for Small Businesses
local SEO guide

I’ve been offering many SEO training events all over Westchester NY, NYC and CT and there is a takeaway I give attendees at the end of each and every seminar that people have been raving about.  It’s a short 10 page guide I made up on how to implement Local SEO for Small Businesses.  I am now giving away this local SEO step-by-step guide for free. All I ask is that you share and like the information through your social networks in return. Just like, plus or tweet below and the download link will be revealed for the full 10 page pdf guide! Enjoy!

Social Media & SEO Training for Small Businesses

SEO, SEO training, Social Media Marketing, social media training, , , ,

seo & social media trainingLearn how to apply search engine optimization (SEO) and social media marketing tactics to your small business from the Internet Training Expert Peter Marino.

Eventbrite - SEO & Social Media for Small Business

Event Details

Are you unsure about how to advertise effectively online?
Do you need guidance with social media management and marketing?
Are you stumped about how to get ranked locally on Google?
Well this ongoing course will give you insights, know-how and guidance for all of the above and more!

Peter Marino will personally teach you how to:

  • research keywords for SEO
  • be seen locally on Google maps
  • mix both ads and SEO for best results
  • manage many social media accounts at once
  • how to follow your cash keywords on Twitter
  • automate blog post publishing
  • how and why you need to invest in content
  • figure out the best PPC campaign for your business
  • advertise on Facebook and LinkedIn
  • why you should have a responsive website design
  • much more!

Each course is only 90 minutes so you’re not overwhelmed with information all at once and given on a weekend to be sure you have time to make it.

First course will be about local SEO and how to implement it and a brief overview of social media tools.

To learn more about private SEO workshops catered to your business go here.

Eventbrite - SEO & Social Media for Small Business

Where To Go If You Need SEO Help

Organic SEO, SEO, SEO training, Small Business Marketing,

Where To Go If You Need SEO Help

Optimizing your website for search engines is a great way to increase your page views and therefore increase your profits, but it can be tricky to handle on your own; this is especially true if you really don’t have any experience in search engine optimization. If you are looking for SEO help, however, you should know that there are plenty of resources out there that you can use.

Online Forums

Believe it or not, there are actually quite a few different forums out there that are designed for people who need SEO help or who simply want to share SEO tips and information. You can usually find a lot of information simply by reading the threads on these forums, and you can even post your own questions and get advice from people who are a bit more experienced than you are. Along with getting the SEO help that you need, you can also make great connections and friends from the Internet marketing and SEO world, which can be highly beneficial later on down the line.

Blog Posts and Websites

There are tons of websites out there that are all about giving SEO help and advice, and it is a good idea to follow some of these websites and blogs if you want to learn a little more about the world of search engine optimization. Many of these sites offer tutorials, interesting and helpful tips and tricks and so much more, and you can even subscribe to newsletters that will come directly to your email box and provide you with news about the world of SEO.

Ebooks

Many people who are great at SEO have written their own ebooks to provide others with all of the SEO help that they need, so consider keeping your eye out for these books. You can download a lot of SEO-related ebooks for free, and it can be surprising to see how much information is available without you having to shell out a single penny. You can also purchase affordable ebooks from the people who you trust to provide you with great information.

Hire an SEO Professional

If you are feeling completely overwhelmed by all of these resources and the task of promoting your site to search engines, you might want to look into hiring someone for the SEO help that you need. There are plenty of great SEO companies out there that will handle all of your search engine optimization for you; this can be beneficial because it can provide you with the results that you are looking for while leaving you time to handle other things.
Breaking into the world of search engine optimization can seem tricky at first, but you shouldn’t worry. Since there are tons of resources out there that you can go to for SEO help, you will be able to get the assistance that you need so that your site can rank high on the major search engines. You might also want to think again about hiring a professional if you are in need of a lot of SEO help.

This post is written by Larry Smith, the Director of Internet Marketing at Neueseo, who is an expert in Web Development, Online Advertising and SEO and a specialist in the management of Google AdWords Advertising Campaigns.

Quick SEO Guide For New Websites

SEO, SEO training, Small Business Marketing,

Quick SEO guideA volume of online content is available for owners of new websites. Most advice is targeted at business owners deciding how much to spend on their new online presence. Paying a professional web design firm enables these owners to deploy a fancy website without spending in-house resources.

However, once a new site is live, businesses must move on to the next phase of online competition. Improving the search engine rankings of a new website is just as important as creating the site itself. Thankfully, a basic search engine optimization (SEO) effort can be described in a single article.

The following is a quick SEO guide for new websites:

Check On-Site Issues

Look for broken links. Even brand-new websites can suffer from broken internal links. As pages are moved or additional content is added, site administrators can miss an occasional broken link.These errors, though small, can magnify over time and reduce site credibility and performance.

Make the site accessible to search engines. Search engines are computers that “read” your site in a different way than humans. Technical files like the robot.txt are critical to search engines even as they are invisible to end users.

Test site speed. Faster websites rank better in Google and Bing. Faster websites are more popular with users as well. Check for speed-related problems such as caching, image size, or excessive redirects to ensure you have a fast website. The webmaster of a sports site saw a 12% increase in search rankings across 115 keywords just by reducing image sizes on the photo-heavy website.

Delete bloated code. Websites consist of content directed at humans and code directed at computers. While this back-end code is required for all sites, try to achieve a 1:1 ratio of content readable to humans and code intended just for computers.

Create More Content

New content is the lifeblood of the internet. Search engines reward sites with useful, timely, and relevant content that is updated regularly. Unfortunately new sites have very little content and are trying to compete with established sites with years of content.

According to Hawaii SEO company, Argon Marketing, new website owners should incorporate a simple rule when it comes to developing content:

Match the quality of content on your competition’s site, then beat them on volume.

Different industries have different guidelines. The quality of content on the website for a physician’s group will be quite different than the content used for a take-out restaurant. But within a specific industry, it is easy to identify the level of quality required by simply looking at the websites that rank for relevant key words.

New site owners should determine the quality of content necessary to rank in their industry, then spend resources generating more content than their competition. When performed properly, this method of content generation ensures long-term success for a business and its website.

Develop a Strategy For Links

Google has a public set of guidelines for new webmasters. Bing’s guidelines are quite similar. In both cases, search engines try to reward sites that do certain things and punish sites that do other things. The distinction between these types of sites, though murky, is called “white-hat” and “black-hat” in the online community.

Moralistic and legal arguments aside, each new website owner should develop an overall strategy for the method by which they intend to get new links. At one extreme, an owner can do absolutely nothing and hope to generate free, organic links over time. At the other, an owner can actively advertise to pay prominent websites cash in exchange for links. The former will result in terrible rankings for years. The latter will result in search engine penalties within weeks.

All site owners need to determine where they want to fall between the two extremes. Before considering specific tactics or working on keywords, the website owner should settle on a long-term plan for the method of acquiring links. Their level of risk-tolerance, industry, and purpose for the site should affect the link strategy. Then, in turn, the link strategy will determine which particular link tactics the site should utilize.

These three, basic steps, are the first actions a new website owner should take when trying to begin an SEO strategy. Whether working on SEO in-house or paying for a professional, online marketing company, the owners of new websites need to invest resources to compete with their established competition.

This article has been written by Nolan Kido. Nolan works in the technology industry in Honolulu, Hawaii.

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