Most of us are aware that visuals are entertaining, engaging, easy to digest, and highly shareable. In fact, you only have a few seconds to grab an Internet user’s attention. No marketing tool does this more than video! Video brings your story to life, allows your business to reach a broader audience, and increases your marketing impact. If your video is short and to the point, with clear takeaways, it will be a great addition to your overall promotional strategy.
Each day, more than 100 million Americans watch online videos, an increase of 43
percent since 2010. And, by 2016, online video could account for over 54 percent of all
Internet traffic (VideoMind). Those are some powerful stats that show the impact videos can have in connecting a brand with its audience. How do you get your video in front of people’s eyes? YouTube, Vimeo and other social media outlets are great ways to get your videos noticed and watched but you must use a mixture of content amplification networks, social sharing and good old SEO to make your videos work for you.
If you’re interested in adding video to your marketing mix please give us a call and see our corresponding video production and marketing page to get started.
By Peter Marino, the owner and SEO Expert at reelWebDesign.com
