Websites tend to be the first place that your customers turn to in order to find the information about your company, products or services that they want. Most businesses today know that having an online presence is important, which is why most companies today have a website.

Along with simply having a website, the content on your website is important. You need to make sure that your site contains information that your audience wants, and you also want to make sure it includes the information that will give you a better chance at having a solid SEO strategy.

In order to create the best possible content for your website, you need to implement the following tips.

1. Be concise.

Internet users don’t have hours to spend reading the content on your website, so don’t bombard them with long pages full of copy. In fact, if a reader believes that your content is too long, they’re not going to stay and read what you have to say. Make sure that your content is clear and concise. Don’t write fluff copy. Instead, stick to the point, and give your readers exactly what they want.

2. Use headers.

Most Internet users will scan websites before deciding whether or not they’re going to read the copy. This is why it’s extremely important to use headers on your website. This allows you to break your content up into appropriate sections and allows your readers to easily find what it is that they’re looking for.

3. Format appropriately.

The format of your content is important. If your content is formatted in a way that allows your readers to find information in a clear and easy way, it’s going to attract them to your site. Be sure to keep your paragraphs short, use bullet points when appropriate, and always bold your headings. The better your content is formatted, the more attractive it will be for your audience.

4. Stay active.

Your readers are scanning your content in real time, so make sure that you are always using active voice and calls to action to help your audience stay interested in your content and stay on your site.

5. Proofread your work.

The last thing you want to do is work hard on content, publish it, and find that you have spelling or grammatical mistakes. Make sure that you are always proofreading your work before you launch it live on your site. Have other people read through the content to ensure it’s perfect, and even use a spelling and grammar checker like Grammarly grammar check online tool to help ensure your content is complete and error free.

6. Add content to all pages.

Search engine crawlers will look at every web page that has content, so in order to give your website the best advantage for being ranked on search engines, you want to make sure you have content on every page. Even a sentence or two can help boost your site’s rankings.

7. Don’t forget about your images.

Images and videos on your site should have alt tags that contain content. These items are also scanned by search engines, so adding keywords to these videos and images will help your site’s SEO strategy.

Our Guest Blogger – John Martinez is a marketer and freelance writer currently living in San Francisco. John loves teaching interactive marketing and SEO techniques.