So you’ve decided to enter into the fastest growing social network, Pinterest, and you want to know how to use it effectively to better market your business, product or service? Good choice! Lucky for you I compiled a list of what I believe to be the 9 most important tactics for Pinterest marketing…so far.
1. Keep Search Engine Optimization (SEO) in Mind
Google, Bing and Yahoo! all stand at attention when new and original content is made and shared socially. Therefore, as with any other web marketing undertaking you should optimize your pins with links, categories, keywords and hashtags. It is very important to pin images and content from your website and not just uploading it because a link from Pinterest to your site is a page rank 7 (PR7) back link (very important in SEO terms).
2. Share Other Businesses Content on Pinterest
Why should you share, like and pin other peoples content? Because if you share they’re more likely to share. This is especially important for newcomers to Pinterest. As Mom always said, you won’t make friends unless you share.
3. Pin Your Videos
Create a pinboard for videos and pin all of your current videos there. Video trumps text in terms of social sharing on the web so if you got them, flaunt them!
4. Share Images from your Blog on a Blog Posts Board
Nothing engages more than images so make sure you have great images to go along with your blog posts and post them to an appropriate Pinterest board.
5. Make and Share Infographics
We live in a world of instant gratification and infographics fulfill that need with straight to the point visual information. You can show how why people need your product or service passively by presenting beautiful visually enticing data. People share and read infographics much more than articles so if your not using and sharing infographics to get your point across your missing a huge social sharing opportunity.
6. Pin Your Product and Service Images with a Pinterest Board
Almost everyone has an image to showcase a particular product or service on their website (if you don’t you should!). Pin that image with a full description of the service onto a “Product” or “Services” Pinterest board for your company. If you have a Book make the cover of the book the cover picture of the board. If you’re a fitness trainer put your best ‘before and after’ shot on the cover of your weight loss program board. Be creative and get attention, after all Pinterest is all about image!
7. Make an ‘Events’ Board
If you hold live or web based events often then you should have a pinboard for events. This will allow people to get to know you personally while also promoting your event to a larger audience.
8. Create a Slideshare Boards
Slideshare, if you’re not familiar with it, is basically a social sharing site specifically for PowerPoint presentations. You upload your Slideshare presentation and share it with fellow SlideShare friends and hopefully they’ll share it with their friends, and so on. This is a great way to show your authority and expertise in your field and potentially gain business from it in the long term. You should share your work across all of your social networks including Pinterest.
9. Analyze your campaign using Reachli
Use Reachli for Pinterest Analytics
If you haven’t heard of Reachli you will. Formerly called Pinerly, they track all of the analytics on your Pinterest account so you know what’s being shared, liked and seen. Analytics is always the most important tactic for tracking ROI and it’s no different on Pinterest.
By Peter Marino on Google+