What are the things which affect PPC campaigns in different parts of the world? Culture and language are no doubt the biggest obstacles, but there is more than just that. Let us look at some of them and know why these campaigns are not a success, as compared to local ones.
Understanding Your Customer
Obviously, anywhere you go you have to settle in and become a part of that place before you actually start doing business. The rules, laws and business practices undertaken are different in different places. You need to understand this and your customers first, before you begin with anything. For example, people in South Asian countries will have a different taste as compared to Europeans. Selling something to the former will be very different from selling the same product to the later.
Use Correct Words, Don’t Just Translate Existing Ones
Keywords play an important part of every website and all of you know that. But when campaigning in another place, you need to search for keywords which exist and work in that particular place. Words can have different meanings in different places, therefore you need to research thoroughly and use keywords which are apt in that place.
Invest In Local Search Engines
Every place has some local or commonly used search engine. Make sure you target that search engine and set-up your campaign on that search engine. You will get a better response from people if they come across your campaign on a popular search engine.
What About A Market And Competitors For Your Product
One major reason campaigns don’t succeed is because either there is no market for your product, or there are already a number of people selling the same thing. If you are campaigning for a product which is already being sold by say around 10 people, and that too at a price lower than yours, how can you ever expect your campaign to be successful? This is an important factor to keep in mind before setting up a campaign in a new place.
Check Out Rules And Regulations Of Law
You need to do things legally wherever you go, or you might just fall into trouble and be sent right back packing! If your competitors come to know that you are doing things in a wrong manner, they will definitely use it as a weapon against you. Even though a search engine allows you to do something, it does not mean it is lawful. For example, the law in Europe does not match up to Google’s policy.
Deliver On Time
When somebody order’s something from your website, make sure you deliver it as soon as possible. If other local business deliver products within a couple of days, while you take a week or two to do that, people will obviously prefer buying it from the others. So make sure you deliver goods quickly.
These are some of the ways in which you can create a successful PPC campaign in various places and with effective results.
Scott, an expert in PPC management, considers PPC as a very essential tool for ensuring the success of any business. To know him better, click here.