Businesses have been increasingly turning to Facebook as a way of advertising their business and in gaining brand recognition. Facebook, with its myriad number of users, represent an excellent customer base from which a company can gain additional market exposure. Best of all, creating a business Facebook page is free for a company and can be done quickly and easily. To do so, follow the guide to set up a Facebook page detailed below.
Registering with Facebook
The first step to developing a business Facebook page involves registering a business account with Facebook. Simply log on to Facebook and create a business account to set up a business Facebook page. Choose a name for your business Facebook page that is representative of your business and create a web address that people can find easily. Add a photo for your profile and additional photos for your business Facebook page as well that are detailed as well. Once this is created you have registered your business Facebook page and are ready to start posting.
Blog Posts
People visit your Facebook page in order to get information about your company but also to read the webpage posts that you have. These posts are known as blog posts and should be representative of the information you are trying to communicate to your website readers. These blog posts can be on any number of topics but should provide readers with information that they are looking to obtain regarding to your business. Examples may be product discounts, information on your products, and any upcoming product releases. Any additional information regarding your products may be also good posts for Facebook.
Gaining an Audience
It is also important to start to gain an audience for your Facebook page. To do so, try sending a mass email to your company’s business contacts. Many of them will become friends and you will have a reoccurring audience for your Facebook page. To gain additional friends try offering incentives for those that become site friends such as promotions and discounts to your webpage. Frequent blog posts on your Facebook page will generate additional Facebook page views and gather more friends. The more effort you put into developing and updating your Facebook page the more people will like it and spend more time following it which can be good for business. Respond to comments in a regular manner and provide positive support and feedback to website viewers who post comments. Keep a good sense of humor and do not get lured in by trolls who will always respond negatively to whatever it is that you post on your Facebook page.
Conclusion
A Facebook page is an excellent tool for a business that is looking to reach new customers. Setting up a business Facebook page is easily and, best of all, it is free to do. A Facebook page is also an efficient way to reach a wide audience. Simply register for a business Facebook page, add a profile description and picture, and start posting. Attract an audience for your page by offering incentives to friends and for likes and keep up with the site to attract regular users and build up a Facebook page web presence.
Today’s post was provided by Brian S. from VirtualAssistantIsrael.com. Brian is a Rollins College graduate and has been blogging professionally for the last 2 years.