Article marketing should be an essential part of your SEO and social media marketing strategies. Why? Article marketing brings expert status to the writer and increases your ranking on the search engines by allowing back-links to your website and for others to link to your domain. It also allows you to insert important search keywords into your content that can potentially generate more traffic.
There are three ways of performing article marketing:

1. Reprinting another author’s content with their permission;
2. buying content from a private label rights publisher; or
3. writing your own content.

Ofcourse writing your own content has the potential to work best for you, however, if you’re like most people you may find it difficult to find the time and/or lack the talent for writing good content from scratch. With that in mind, we’ll list the pros and cons of PLR and reprints:

– reprints come with a bio box and must be printed as is with author name and crediting (doing nothing for your expert status)

– PLR comes print ready and is able to be adapted to your needs.

– reprints are often link seekers so you need to be choosy about what you use on your site so you don’t link to spam or junk fillers.

– both PLR and reprints can add value to your website when used properly and contain related content.

– PLR can be edited, added to, shortened or lengthened for many different content purposes such as your newsletter, blog posts, and website pages.

– reprint articles tend to be shorter than PLR articles.

– both types of articles save you time in content production and are easy to use.

– you can add affiliate links to the page using both types of content, although PLR is more easily adapted to affiliate link sales .

– PLR articles tend to be more detailed and can be modified to be more or less lengthy.

– you can adjust PLR for specific keyword content on your site, where as with a reprint you are hitting the keywords the author chose. With a reprint you also risk getting banned or downgraded in search engine ranking by Google for duplicate content.

By Peter Marino