How to Increase Your Company’s Success through Online Videos

Small Business Marketing, Social Media Marketing, Video marketing, Viral marketing, YouTube Marketing

Success through Online VideosBusinesses today have to make more and more adjustments to our ever-changing world. As nearly all business operations are becoming digitized, one modification that any business can and should make is using online venues to share videos with viewers. Television commercials and advertisements are still effective, but it is becoming common and almost expected that a business will have a social media presence. Facebook and Twitter aren’t enough on their own anymore.

Where to Begin

It can be overwhelming to decide the when, how, what, and where with your videos. There are four very popular video outlets right now: YouTube, Vine, Instagram Video, and Vimeo. Each of these applications has its own pros and cons. YouTube is the most accessible of the four. There isn’t a time limit set for YouTube videos. However, the advertisements can be a distraction to your own marketing strategy. Vine and Instagram Video are most effective if your company has an actively used Twitter account. These apps are fantastic to use for short teasers of new products or ideas that your company is up to. It’s best to keep these shorter and more engaging for your audience. Vimeo is mostly used by businesses to put a video on their website. Unlike the other sites, Vimeo is not free for business use. However, it is a fairly good deal and provides you with storage space, commercial free videos, mobile compatibility, and your own company watermark on the video. Vimeo is less likely to go “viral” but has a more professional feel to it.

Many companies have wisely utilized the use of videos for advertising their product or services without making it seem like just another commercial. Do not use your online videos like you would a television or radio advertisement. Your videos do not have to be a perfectly produced work to put on the Internet. It can be as simple as how to use a product, introducing the CEO, showing bring your dog to work day, etc.  Anything that will engage your audience is going to be successful in some way.  Above all else, remember to respect your audience. They won’t be interested in something that is too juvenile or too sophisticated for them. Make it worth their time to be watching your video.

Inject Humor

One extremely entertaining YouTube channel to spend time on is the Blendtec channel. They have been making videos for 6 years. A marketing technique they often employ is to place different objects (like glow sticks, baseballs, and cell phones) in their blenders to see if it will blend. Of course, they know their product so it always works. Their videos combine entertainment with showing off what their product is capable of doing. Taco Bell also has an impressive online presence. A lot of this comes from the fact that they are willing to be humorous and entertaining but also keep their actual appearance professional. Their twitter feed is full of funny interactions with customers and their YouTube account has plenty of videos about people just having fun at Taco Bell locations. But when you visit either of their accounts, you can see that they have professionally designed their pages so you know that it is really Taco Bell running the account.

Just Do It!

Online videos are a simple way to reach more consumers and make your product known. It can also be a great way to show a different side of your company or your services. Take advantage of social media and networking sites. They are telling you exactly where you can find potential customers, all you have to do is find a way to engage them. Remember to have fun with these videos and make a lasting impression on your viewers.

Our guest post was provided by, Jake Magleby who has written extensively about effective marketing, sales, and financing strategies to help Utah ecommerce website design services. He also has an interest in education and development.

Is Guest Posting On Its Way Out?

Blogging, Content creation, content marketing, guest blogging, Small Business Marketing, Social Media Marketing, The Importance Of Content Creators, , ,

Guest-PostingGuest posts have long been a fantastic way of boosting the SEO value of a website. The value of such a post is in the link left either in the content or in the author biography at the bottom. The link back to your website enhances your SEO value and takes you up the Google rankings.

Once it was used en masse since the more links you had the higher you would rank. We’ve now shifted to a stage where the PageRank (PR) of a website acts as the defining factor for how valuable a guest post is.

With the shift to social media as the most important part of SEO, some question whether guest posting is about to come to an end.

What Will End?

Guest posting itself will never end. Websites always need quality content to share via social media. And they need the talented writers to do it. What it will end is this focus on quantity over quality. Sites will no longer see it necessary to post hundreds of guest posts on low quality websites, and thus creating link neighbourhoods.

Blogs with high PRs will suddenly become more valuable and webmasters will have to become pickier over what they publish. The value of a guest post will actually go up.

The Social Media Link

Guest posting has a direct link to social media. To entice people to interact with you on Facebook and Twitter you need to trigger the interaction. A guest post can create debate and an emotional reaction. This is what sparks popularity on these platforms. They go hand-in-hand.

There are only so many times you can repeat the same things on your website. And the same goes for everybody else.

To freshen things up a website might bring in a guest blogger to add their opinions and style of writing. It’s an attraction in itself. It’s like a newspaper asking a celebrity to write a column in favour of using one of their regular writers.

What about Guest Posting Websites?

Guest posting websites which host nothing but guest posts will suffer. Google expects you to have a certain proportion of unique content. If you have nothing but a selection of guest posts this makes your website a directory. It doesn’t actually offer anything on its own. Google partially rates a website based on what it would look like if you stripped everything away and left just your original content.

You should aim to have at least 75 per cent of original content on your website. This doesn’t apply to getting other writers to produce content. It applies to posts where a link points to another website for SEO purposes.

Bigger than Ever

In fact, guest posting is likely to become bigger than ever before. Since everyone demands higher quality content the writers who can’t produce such content will gradually fade away. The focus will be on skilled writers who can capture an audience. It makes it even more important to make connections with professionals who know the rules of proper guest posting.

Our guest post was contributed by Kenneth Adams. He is an avid blogger who shares his knowledge about blogging and SEO through his articles. He says that he finds Adelaide SEO a great source of information on SEO and blogging techniques.

KPIs: That Will Allow You To Measure Your SEO Campaign’s Performance

Google AdWords, Key Performance Indicators, KPI's, SEO, SEO tools, Small Business Marketing, , ,

KPIs: That Will Allows You To Measure Your SEO Campaign's PerformanceDo you wish to make your business a flourishing one? Are you aware of the latest online marketing trends that have been made to take e-Commerce ventures and your visibility to a whole new level? If not, then you should definitely know about Search Engine Optimization (SEO).
Getting the highest ranking on the search engines for your website is the main objective of SEO. This is an important aspect to consider because the success of any online business depends on the traffic the website can attract. SEO helps a business get listed on the top most position in various search engines. Therefore, an SEO campaign is essential for businesses to achieve its objective of sustainable profitability.

Importance Of KPIs (Key Performance Indicators) In SEO:
Acknowledging the importance of an SEO campaign, there has been an emergence of many Key Performance Indicators (KPIs). These help in measuring the effectiveness of the Search Engine Optimization Campaigns. However, the measurement of success of any SEO campaign varies vastly depending upon the nature and objectives of the business.
Key Performance Indicators are extremely important for any online business venture because they reveal the effectiveness of their strategies to be listed on the top of the search engines. The SEO campaign can be modified and changed according to the results shown by these indicators. In addition to measuring the campaign, these indicators are extremely important for improving the campaign over time.

The KPIs For Measuring SEO Campaign:
A few standard KPIs can greatly help businesses in measuring the effectiveness of their SEO campaign. The following are the most widely  used:

  • Unique Keywords- The number of keywords can be used to measure the performance of the website on a global basis. When a site uses diverse keywords, it will surely be ranked in a good position.
  • Visits per page- The attention, which the keywords of a website can draw, is also an indicator of its effectiveness.
  • Rate of conversion per page- The keyword that outperforms the others should be found out. The key word, which gives the most desirable search results are considered to be a boon for the website.
  • Indexed Pages- The number of pages of the website indexed by Yahoo or Google can give a rough idea about the website’s crawl-ability. The number of actual pages should not be greater than those indexed by Yahoo or Google.
  • Rankings- When the website is ranked well, the search engine optimization campaign can be considered successful. The keywords should be tracked over a period of time, which gives the website owners an idea about how effective their SEO strategy is.
  • Google Links- Website owners can get an approximate number of backlinks, which point to their site with the help of Google links from Google Webmaster Tool or Majestic SEO. However, the quality of the links needs to be good for getting the desired results. Such a thing also reveals how well the website is placed in the search engines.
  • Return on Investment (ROI) – Businesses can have a system, which would track the monetary value of the conversions. This would determine the Return on Investment (ROI) for the Search Engine Optimization campaign.

Benefits Of KPIs For Business:
Online business ventures can only succeed if they have their website ranked in the top most position in the search engines. When their SEO strategy is measured by the Key Performance Indicators, their efficiency and effectiveness is revealed. With the help of KPIs, business can modify their strategies to gain a profitable position online. When the website is optimized for the search engines, the website will attract more targeted traffic, which in turn will increase the popularity of the brand. Thus, the business enterprise that is agile and analytical can reach higher profit margins while attracting thousands or even millions of internet users.

There is no doubt that by adopting the right Key Performance Indicators, businesses can bring about a great change in their overall position on the internet. They can attract a larger number of customers on a global level.  Businesses can become very profitable over time if their SEO strategy is effective and agile.  By implementing a good SEO strategy the brand, products and services a business offers will be visible and on the minds of their prospective clientele so when a client is ready to buy they will come to you.

Author Bio: Robert Bryant is an online consultant for Cuffs Mart – locket cufflinks men. He likes blogging about online strategies that are related to Social Media, SEO, and Online Marketing.

Reasons Behind Successful Local PPC Campaigns

AdWords, Google AdWords, interactive ads, Mobile Marketing, SEO, Small Business Marketing, , ,

local ppc campaignsWhat are the things which affect PPC campaigns in different parts of the world? Culture and language are no doubt the biggest obstacles, but there is more than just that. Let us look at some of them and know why these campaigns are not a success, as compared to local ones.

Understanding Your Customer

Obviously, anywhere you go you have to settle in and become a part of that place before you actually start doing business. The rules, laws and business practices undertaken are different in different places. You need to understand this and your customers first, before you begin with anything. For example, people in South Asian countries will have a different taste as compared to Europeans. Selling something to the former will be very different from selling the same product to the later.

Use Correct Words, Don’t Just Translate Existing Ones

Keywords play an important part of every website and all of you know that. But when campaigning in another place, you need to search for keywords which exist and work in that particular place. Words can have different meanings in different places, therefore you need to research thoroughly and use keywords which are apt in that place.

Invest In Local Search Engines

Every place has some local or commonly used search engine. Make sure you target that search engine and set-up your campaign on that search engine. You will get a better response from people if they come across your campaign on a popular search engine.

What About A Market And Competitors For Your Product

One major reason campaigns don’t succeed is because either there is no market for your product, or there are already a number of people selling the same thing. If you are campaigning for a product which is already being sold by say around 10 people, and that too at a price lower than yours, how can you ever expect your campaign to be successful? This is an important factor to keep in mind before setting up a campaign in a new place.

Check Out Rules And Regulations Of Law

You need to do things legally wherever you go, or you might just fall into trouble and be sent right back packing! If your competitors come to know that you are doing things in a wrong manner, they will definitely use it as a weapon against you. Even though a search engine allows you to do something, it does not mean it is lawful. For example, the law in Europe does not match up to Google’s policy.

Deliver On Time

When somebody order’s something from your website, make sure you deliver it as soon as possible. If other local business deliver products within a couple of days, while you take a week or two to do that, people will obviously prefer buying it from the others. So make sure you deliver goods quickly.

These are some of the ways in which you can create a successful PPC campaign in various places and with effective results.

Scott, an expert in PPC management, considers PPC as a very essential tool for ensuring the success of any business. To know him better, click here.