Startups have many things to worry about, so it’s not surprising that sometimes they neglect SEO. That’s detrimental to their websites because search engine optimization can bring them online exposure, as well as help them establish a more powerful online presence more quickly. If you run a startup yourself, hiring a SEO company may prove to be one of the best investments that you ever make for your business. But that doesn’t mean that you shouldn’t do some optimization on your own for your website, before the experts arrive.
What to Focus On
First you have to make sure that when someone enters your company’s name in Google, Yahoo!, and Bing, the first result that the search retrieves is your website. This is done most of the time by the search engines automatically. Once that is done, you need to focus on optimizing your web pages for search engines, so that when someone searches for keywords that define one of your offerings, your website appears as high as possible in the search results. Ranking first is tough if there is strong competition in your niche, but you must struggle to make it to the first page of the results, because few people check the second page. The SEO for startups strategies below will help you get more exposure, but to really make it on the first page you need the help of an SEO expert. A SEO company can help you out to make your local business grow in all of the San Francisco area. There are some good companies that are offering SEO services for small fees. Make sure that you always check their portfolio before hiring one.
- Invest in high-quality web design. A bad, cluttered design can ruin all your SEO efforts.
- Use Google Analytics and Google Webmasters Tools to monitor your website and get more insight into how your visitors are using it.
- Make a list of your offerings and come up with relevant keyword ideas. You can use Google Keyword Planner to check how the keywords perform. The best keywords are those that have a high volume but a relatively low cost per click.
- Ensure that every page on your website has a friendly URL, a unique title, and adequate page tags.
- Make all website pages accessible in less than 3 clicks from the home page.
- Fix any broken links.
- Put your sponsors, endorsers, and partners in a visible location – on the homepage if there’s enough space – and link to their websites.
- Add keyword-optimized content to your website, including images and videos.
- Set up a blog on your domain and publish on it worthwhile content weekly, including in your posts links and references to your events and offerings.
- Optimize your website for mobile devices, making sure that it displays well on all the popular smartphones and tablets used today.
These are only a few things that startups can to do improve their SEO. Save yourself the trouble to apply all these tips yourself by hiring a reliable SEO company. You have nothing to lose.
Citations:
As a marketing expert who has experience with online advertising, our guest blogger Josh loves to share his expert advice. He regularly researches the evolving SEO trends, and provides consultation to a bay area SEO company. You can check his contribution on Google+.
