Category Archives: Viral marketing

How to Increase Your Company’s Success through Online Videos

September 10, 2013Small Business Marketing, Social Media Marketing, Video marketing, Viral marketing, YouTube MarketingPeter Marino

Businesses today have to make more and more adjustments to our ever-changing world. As nearly all business operations are becoming digitized, one modification that any business can and should make is using online venues to share videos with viewers. Television commercials and advertisements are still effective, but it is becoming common and almost expected that a business will have a social media presence. Facebook and Twitter aren’t enough on their own anymore.

Where to Begin

It can be overwhelming to decide the when, how, what, and where with your videos. There are four very popular video outlets right now: YouTube, Vine, Instagram Video, and Vimeo. Each of these applications has its own pros and cons. YouTube is the most accessible of the four. There isn’t a time limit set for YouTube videos. However, the advertisements can be a distraction to your own marketing strategy. Vine and Instagram Video are most effective if your company has an actively used Twitter account. These apps are fantastic to use for short teasers of new products or ideas that your company is up to. It’s best to keep these shorter and more engaging for your audience. Vimeo is mostly used by businesses to put a video on their website. Unlike the other sites, Vimeo is not free for business use. However, it is a fairly good deal and provides you with storage space, commercial free videos, mobile compatibility, and your own company watermark on the video. Vimeo is less likely to go “viral” but has a more professional feel to it.

Many companies have wisely utilized the use of videos for advertising their product or services without making it seem like just another commercial. Do not use your online videos like you would a television or radio advertisement. Your videos do not have to be a perfectly produced work to put on the Internet. It can be as simple as how to use a product, introducing the CEO, showing bring your dog to work day, etc. Anything that will engage your audience is going to be successful in some way. Above all else, remember to respect your audience. They won’t be interested in something that is too juvenile or too sophisticated for them. Make it worth their time to be watching your video.

Inject Humor

One extremely entertaining YouTube channel to spend time on is the Blendtec channel. They have been making videos for 6 years. A marketing technique they often employ is to place different objects (like glow sticks, baseballs, and cell phones) in their blenders to see if it will blend. Of course, they know their product so it always works. Their videos combine entertainment with showing off what their product is capable of doing. Taco Bell also has an impressive online presence. A lot of this comes from the fact that they are willing to be humorous and entertaining but also keep their actual appearance professional. Their twitter feed is full of funny interactions with customers and their YouTube account has plenty of videos about people just having fun at Taco Bell locations. But when you visit either of their accounts, you can see that they have professionally designed their pages so you know that it is really Taco Bell running the account.

Just Do It!

Online videos are a simple way to reach more consumers and make your product known. It can also be a great way to show a different side of your company or your services. Take advantage of social media and networking sites. They are telling you exactly where you can find potential customers, all you have to do is find a way to engage them. Remember to have fun with these videos and make a lasting impression on your viewers.

Our guest post was provided by, Jake Magleby who has written extensively about effective marketing, sales, and financing strategies to help Utah ecommerce website design services. He also has an interest in education and development.

How To Focus Your Social Media Strategy

August 19, 2013Blogging, content marketing, Facebook Marketing, Pinterest, Small Business Marketing, Social Media Marketing, Twitter Marketing, Viral marketingPeter Marino

Things are getting all hyped up

With all of the recent buzz around the changing value of links and what this might have to do with social signals, a lot of people are getting lost in the shuffle. Which is more valuable they ask, a link or a social signal (a “like”, a mention, a retweet, a share, etc) and how should they go about obtaining whichever is most valuable?

Video: Focus Your Social Media Marketing

This video focuses on targeting your social media strategy at a local level. Definitely some food for thought!

Adding to the increased activity and discussion is the appearance of dozens of new social websites. Some focus on sharing and bookmarking, others on visual elements (similar to Pinterest and Instagram), and still others on text-based status sharing. Because of this it is difficult to choose which social channels to cast your lot with. How can you know which of them is right for your business? We’ve done a few posts on this topic before, if you have a moment take a look at them to learn more about circumspection and the selection of appropriate social channels for your brand.

Simplify your direction and focus your social strategy

The idea of working smarter, not harder comes into play when figuring out how to simplify and focus your social media strategy. You want to make things easier and more fun for everyone, yourself included! People don’t take to social media sites to be marketed to or preached at, but if you can make things interesting and entertaining enough, once you throw some ease of use in there you’ll be sure to see results in no time!

Link to your website – This is one way that you can make finding your website easier for your social audience. Imagine that someone comes to your Facebook page, likes what they see, and decides to “like” your page to receive future updates. After a few posts they decide that they want to see your website and get more information about your products and services…but they can’t find a URL anywhere. It is all too easy to place a link to your website in most social media profiles, and if you’re not sure how to do this, a simple web search will turn up all kinds of tutorials!
Seize promotional opportunities – Take advantage of promotional opportunities like Facebook’s option to promote a post. While some people claim that these services are not effective, you will not know how they will go over with your brand and it’s audience until you try. Make sure that you have plenty of options available for your audience to choose from when it comes to engaging with your brand socially!
Keep your membership count low – And by this I mean to only sign up for the social channels which will most benefit your brand. Not every brand is well-suited to every social channel; you can choose a few that are most likely to benefit your brand and post to them frequently and see better results than a brand that signs up for everything and never maintains a presence on any one channel.
Stick to original content – Whatever you do, don’t try plagiarizing something and then promoting it on social media. Try not to just republish / share things that other people have already shared. Instead use your head and work with a professional content creation team and social media management firm like rankpop.com to create unique, original content that is sure to delight your fans!
Don’t ignore visual channels – While they might not seem suited to your brand at first, check out Pinterest and Instagram and similar networks and see how other brands like yours are faring in such an environment. YouTube is also a great way to showcase your brand and generate some social buzz. All you need are a few videos and you’re ready to enter the game.

Our Guest blogger is Kris Dietz: I love creating something amazing then spreading the word about it! My mission is to develop and mold SEO into an amazing outlet of sharing valuable resources. I enjoy networking and meeting like minded individuals.

The Art Of Balancing Content Creation And Promotion

August 16, 2013Blogging, content marketing, Copywriting, guest blogging, SEO, Small Business Marketing, Social Media Marketing, Viral marketingPeter Marino

Many people can be seen to be debating over content creation and promotion. Both are known to be unique and important in their own way and individuals are recommended to give a good amount of attention to them in order to acquire a good feedback from the customers and real-time visitors. When it comes to the importance of choosing between the two, nothing can be said since both the processes are considered to be equally significant. However, ineffective content creation really does not help the content promotion as it fails to pique the attention of the target market. On the other hand, good content creation with low content promotion does not easily reach the customers, resulting is low feedback and followers in the long run.

Importance of Efficient Content Creation

Content creation can be difficult for people who are not really aware of it. It is essential to create good content beforehand in order to attract the customers. The process of content creation and promotion is linked to each other and both become worthless even if one is ineffective. Therefore, in the beginning, interesting and well-written content must be written for the purpose of promoting it in the long run.

Benefits of Efficient Content Promotion

Since content promotion is equally as important as content creation, individuals are recommended to give a good amount of attention to it in order to avoid any kind of shortage in the target audience in the near future. It is essential to publish content at as many sites as possible in order to give it an adequate amount of coverage and promotion. Without promotion, content ceases to exist and acquires extremely low rankings in the search engines, which is likely to ruin all the chances of possible promotion in the long run. Effective content promotion allows many WebPages and blogs to achieve a high status and ranking in the search engines, resulting in higher web traffic on a daily basis.

Preventing Audience and Content Shortage

A balance between content creation and promotion is a must in order to achieve success. Even if one ignores, then the other is not likely to act the way it is supposed to. The fact that bad content creation ends up in audience shortage and bad content promotion ends up in content shortage gives all the more reason for people to maintain an appropriate balance between the two. The one and only way to do so is to take both the processes seriously and to attend to both the content creation and promotion on an equal basis.

Acquiring Content Harmony

The main strategy for creating a balance between both the processes is to indulge in content harmony. According to a lot of research and professionals, content harmony can be achieved through the correct usage of both the content creation and promotion and that too, on the right time. The results are going to be much better than just following content creation or content promotion. Good content creation can be satisfactory for the time being but it undoubtedly results in a shortage of audience in the long run and the same is the case with promotion as it tends to create a vast content shortage.

Content Creation and Promotion for a Successful Marketing Campaign

An effective process of employing both the content promotion and creation ends up in a successful content strategy which enables people to earn a good amount of profit in the long run. Businesses must really follow both the strategies in order to excel in content creation and promotion. Content harmony is something which can be easily achieved by hard work and determination. All marketing campaigns can be easily successful if people try and concentrate on both the content related and promotional aspects of their business in the long run.

Our guest blogger, Jordon, has varied and broad career in the technology world and he is one of the most experienced SEO writers who love to spread the knowledge through his informative contents. His articles mostly cover the exact step by step working procedure and current research, inventions in the technology field. His most of the case studies can be found on Climb Digital.

Outside The Box Creative Marketing Tips

August 12, 2013Blogging, content marketing, Copywriting, SEO, SEO video, Small Business Marketing, Social Media Marketing, Video marketing, Viral marketingPeter Marino

Business people should all know the importance of online marketing. Furthermore, from SEO to social media, we should all know the tactics, ways and methods of advertising and promoting a business, service or product online. However, there is also a plethora of online marketing tactics that aren’t as known or thought of as much. Here are a few online marketing tips and strategies that will require a bit of thinking outside of the box.

Video is a Content King

When it comes to optimizing and creating online presence through content, a lot of SEOs and online marketers choose to go for written content as the surest means. Now written content is king, and blogs and articles are vital for online marketing, however video is also a content king that cannot be ignored.

Google love videos, as do most internet users. YouTube, along with a host of other video sharing websites should therefore be utilized to the maximum in order to draw more interest in for a brand.

Start Up a Blog

Starting up a blog in order to draw attention around your business is such a basic internet marketing idea that it should not even be defined as creative, or ‘outside of the box’. However, there are surprisingly still plenty of businesses without an online blog, which suffer because of this limitation.

The internet has revived humanity’s love for reading, and while most aren’t quite on Shakespeare’s level of literature, blogs fulfill our need to read. Build a blog around the field you’re marketing within and ensure that your opinions are intelligent, original and insightful. Make sure that your blog is identifiably linked with your business. If this is done correctly, readers will begin to align their positive thoughts on your blog to your business and products.

For example, if people think your fashion blog is a trustworthy authority on fashion, then they will trust your authority on the clothes you sell.

Online Press

Marketing online through literature isn’t all about self-blogging however. You should find online magazines, blogs and online newspapers and try to get other sources to write articles on your business or products.

Conduct an outreach campaign using Outreachr, and find as many potential blogs or magazines that will want to write about your business, or write an article that is hyperlinked to your business.

Make sure that these websites have customers reading their articles and a high domain authority.

A website with a low domain authority, won’t be worth very much as Google only really values websites with a strong online presence when ranking.

It is also important to ensure that these blogs have a fair amount of readers (which usually correlates with their domain authority).

The written content should not be duplicated either and last but not least, the articles written on your business should be of high quality. After all, you will of course want people to read these articles and no one will waste their time with material that isn’t engaging or content that is poorly written.