Category Archives: Twitter Marketing

Interaction Is The Key To Getting More Twitter Followers

Small Business Marketing, Social Media Marketing, Twitter Marketing, ,

Twitter followers, how to jump start your campaignWhen using Twitter, you want to get as many quality followers as you can and the best way to do that is through interaction. You can’t create a business account, post a few tweets and expect people to follow you automatically. There are too many people using this social networking site for that to happen.

Instead, you have to put time and effort into it before you’ll see results. Here are three ways that you can interact with others on Twitter to help you build a loyal fan base.

Stay Active

Many people go through the effort of starting an account and then, for whatever reason, they don’t bother to post regular tweets. It could be that they don’t see immediate results so they lose interest quickly or it might be due to lack of time. Whatever the reason is for not staying active on your site the results are always the same. The followers that you do have will lose interest and they will look for someone else to follow.

If you’re slacking in this department, make some changes. Post several tweets every day, answer questions left by your fans and comment on important issues that are relevant to your business. Staying active will help you gain more followers.

Retweet Relevant Messages

When you see tweets from others that you find interesting and they are relevant to your business in some way, retweet them. When you retweet on Twitter, it can help to increase your fan base because the followers of the person you retweeted will see you and any comments that you leave.

It also encourages the person to retweet some of your posts. This makes retweeting a great way to interact with your followers and other professionals within your niche. When tweeting, keep your posts as brief as possible and it will be easy for others to retweet the messages they find interesting.

Become a Follower

When you follow people in your niche, many of them will follow you back. This actually has two benefits. One is that you’ll increase your fan base with quality followers. You’ll also have the opportunity to create a good business relationship with other professionals and that’s always good for business.

Do choose who you follow carefully because you don’t want to waste your time following someone that has absolutely nothing to do with your niche. Even if they follow you back they wouldn’t have anything to discuss that would be beneficial to your business, so read the bio’s and learn a little something about the person or company before you follow them and it will help you generate more quality followers.

If you’re having a hard time getting started, you can always invest in fake twitter fans. This will help generate an interest in your company from real users because people have a tendency of following businesses that already have a lot of followers.

Increasing your fan base will help build up your social media presence and interacting with your fans and other professionals in your niche, will help you increase the number of followers you have.

Author Bio: Judy Collins has years of experience using Twitter that she would like to share with you to help your business attract more quality fans.

The Most Important Social Media Sites For Small Business In 2013

Pinterest, Small Business Marketing, Social Media Marketing, Twitter Marketing, Video marketing

Social-Media-Marketing-Top 3 for 2013Any small business can tell you, time is money.  Anything you have to pay for might give you some more time, but it literally takes money out of the college fund in the process. Unlike major international corporations, small business is all about making choices both in terms of time and expenditures.  That situation has led me to create this short social media guide for small business, the sites you should be using starting today.

Youtube, or a video site of your choosing: I’ll preface this by simply saying that the average business doesn’t do video marketing well.  That being said, there is an abundance of opportunity at play here.  Take someone like Gary Varnerchuck who built his own wine store into a 30M+ behemoth (it was originally a small local New Jersey based store) after starting to tape wine reviews that simply weren’t boring like all the others.  He also became a social media star in the process, opening an inordinate number of doors along the way.  If you’re in an industry without a ton of competition in the video niche, why not give it a try?  Some basic video editing software and spending a little cash to have someone create an intro video for you is about all you realistically need.  The results can be immediate and long lasting.  It’s a well known fact that people tend to stay on webpages longer if they see a human face looking back at them, why not take advantage of that by including some video on your site?

Pinterest: Almost all of us have to take pictures in one way or another for our small business.  Be it pictures of wine bottles for my own wine site, or pictures of wineries and vineyards in our blog, I’m sure you have just as many opportunities even if it takes some time to figure out exactly what they are.  The good news about Pinterest is that, users seem comfortable with some level of marketing going on.  Sure, it’s nice to post a variety of pictures on your account, but more importantly no one is going to have an issue when you put up images of each and every one of your products.  If the images and products are good enough, pretty soon you’ll see people sharing them.

Twitter: I saw a car advertisement on television last night that used a hash tag, I think that shows how well Twitter is ingrained into popular culture. While Facebook easily has more users than does Twitter, Twitter makes it much easier to find new business (in my opinion at least).  The reason for that is pretty simple, Facebook is a relationship based site, people you know are the people you interact with.  Advertising can bring in more views and likes for your business, but that isn’t necessarily cost effective for most small business.  Twitter is different in that it is set up by interest.  For my small business, there is always a wine conversation and there are plenty of normal consumers on Twitter saying that they enjoyed a Mondavi Cabernet last night, which is an open invitation for me to ask if they’ve ever tried a different, cheaper and better winery.  I think if you spend some time on Twitter, you’ll see much of the same thing in your industry.

I hope you’ve enjoyed this short article about using social media for small business.  I know for small business, it’s all about ROI, so having a clear sense of focus and goals makes sense!

Our guest blogger, Mark Aselstine, is the owner of Uncorked Ventures, an online wine club based in San Francisco that aims to deliver the highest quality wine in the industry each and every month, directly to his customers front door.  Oh and yes, he wouldn’t mind being the next Gary V.

How To Focus Your Social Media Strategy

Blogging, content marketing, Facebook Marketing, Pinterest, Small Business Marketing, Social Media Marketing, Twitter Marketing, Viral marketing

How To Focus Your Social Media Strategy

Things are getting all hyped up

With all of the recent buzz around the changing value of links and what this might have to do with social signals, a lot of people are getting lost in the shuffle. Which is more valuable they ask, a link or a social signal (a “like”, a mention, a retweet, a share, etc) and how should they go about obtaining whichever is most valuable?

Video: Focus Your Social Media Marketing

This video focuses on targeting your social media strategy at a local level. Definitely some food for thought!

Adding to the increased activity and discussion is the appearance of dozens of new social websites. Some focus on sharing and bookmarking, others on visual elements (similar to Pinterest and Instagram), and still others on text-based status sharing. Because of this it is difficult to choose which social channels to cast your lot with. How can you know which of them is right for your business? We’ve done a few posts on this topic before, if you have a moment take a look at them to learn more about circumspection and the selection of appropriate social channels for your brand.

Simplify your direction and focus your social strategy

social media strategy

The idea of working smarter, not harder comes into play when figuring out how to simplify and focus your social media strategy. You want to make things easier and more fun for everyone, yourself included! People don’t take to social media sites to be marketed to or preached at, but if you can make things interesting and entertaining enough, once you throw some ease of use in there you’ll be sure to see results in no time!

  • Link to your website – This is one way that you can make finding your website easier for your social audience. Imagine that someone comes to your Facebook page, likes what they see, and decides to “like” your page to receive future updates. After a few posts they decide that they want to see your website and get more information about your products and services…but they can’t find a URL anywhere. It is all too easy to place a link to your website in most social media profiles, and if you’re not sure how to do this, a simple web search will turn up all kinds of tutorials!
  • Seize promotional opportunities – Take advantage of promotional opportunities like Facebook’s option to promote a post. While some people claim that these services are not effective, you will not know how they will go over with your brand and it’s audience until you try. Make sure that you have plenty of options available for your audience to choose from when it comes to engaging with your brand socially!
  • Keep your membership count low – And by this I mean to only sign up for the social channels which will most benefit your brand. Not every brand is well-suited to every social channel; you can choose a few that are most likely to benefit your brand and post to them frequently and see better results than a brand that signs up for everything and never maintains a presence on any one channel.
  • Stick to original content – Whatever you do, don’t try plagiarizing something and then promoting it on social media. Try not to just republish / share things that other people have already shared. Instead use your head and work with a professional content creation team and social media management firm like rankpop.com to create unique, original content that is sure to delight your fans!
  • Don’t ignore visual channels – While they might not seem suited to your brand at first, check out Pinterest and Instagram and similar networks and see how other brands like yours are faring in such an environment. YouTube is also a great way to showcase your brand and generate some social buzz. All you need are a few videos and you’re ready to enter the game.

Our Guest blogger is Kris Dietz: I love creating something amazing then spreading the word about it!  My mission is to develop and mold SEO into an amazing outlet of sharing valuable resources.   I enjoy networking and meeting like minded individuals.

Last updated by at .