Category Archives: Social Media Marketing

The Complete Beginner’s Guide To Social Media Marketing

January 2, 2014Organic SEO, SEO, Small Business Marketing, Social Media MarketingBeginner's Guide To Social Media Marketing, ROI social media marketing, Social Media MarketingPeter Marino

Have you avoided a move towards social media marketing? For the uninitiated, social media can seem like a waste of time. But marketing is about more than frittering away time on Facebook. It can be a genuine source of profitable income and could give your SME the traction it needs to grow.

So how do you get started? How can you avoid wasting time on social media? And what tools are there to give you a helping hand?

Planning Your Strategy

Social media marketing is a time-consuming process, so be aware of this from the second you start to plan your strategy. That means:

Don’t waste time on networks that aren’t relevant to your industry.
Don’t sign up for too many networks and attempt to run all of them at once.
Don’t write off a network because it looks ‘boring’.

Remember: social media marketing is about using resources wisely. Bad your brand name on every site, by all means (you can use this tool to help). But don’t actively use every single network on the web. Put some in reserve and concentrate on the key networks first.

The networks you use will vary depending on your industry; LinkedIn is surprisingly good for generating referrals for B2B customers, while Facebook excels in generating interest for B2C. If you work in a different niche, such as recruitment, LinkedIn is the obvious choice, but there are other networks you can use too; you’ll find a list in this handy PDF.

Using Automation to Keep Focus

Once you’ve chosen your key networks, you need towork out how to best use your limited time in order to post updates and interact. Many brands choose to oursource this to a social media management company or agency. If you’re going it alone, automated tools can help.

There are two main types of automated social media tools. There are some that distribute one update to different networks by placing them in a queue and posting to a schedule; Buffer is a good example of this. Then, there are others that link social networks together with triggers so that an action on one results in an action on another. For example, you might want a tweet to trigger a Facebook post. Look into Zapier if this sounds useful.

Automation should be used sparingly in social media. The clue’s in the name; you still need to personally interact with fans and followers to get results. But automation gets you part way there by making link posting easier and faster.

Final Thoughts

We’re fast heading towards a world where social media marketing isn’t optional; it’s basically a prerequisite of building a great brand. If you don’t get involved now, it’ll be more difficult to build a presence on social media later when your competitors are more established.

Like SEO, social media is an ongoing activity; a marathon rather than a race. But put the effort in, focus your resources correctly and adjust your approach to fit your niche, and soon you’ll reap the rewards.

By Sam Wright

Sam Wright is an SEO expert and writer. If you’re looking to advance your marketing career, Sam recommends taking a look at the Brand Republic job boards.

SEO Predictions For 2014

December 30, 2013Google Plus, Hummingbird algorithm, SEO, Small Business Marketing, Social Media MarketingSEO predictions for 2014Peter Marino

SEO saw huge changes with the Penguin and Hummingbird updates of 2013 and we can expect to see loads more of the same in 2014. However, it’s a pretty big subject – so what do we think will be the main areas of change in the coming year?

Diverse SERP’s

We’ve seen all sorts of changes to the SERPs in 2014 – some which were trialed and some of which were permanent. Organic listings got pushed down the page in a number of areas and we saw the Knowledge Graph and shopping result info take up its space. Schema Mark-up is going to be increasingly important in the search engine results page (SERPs).

Schema

Schema and Data Mark-up are going to be incredibly large in 2014 and Google’s been pointing this out for a while now. In fact, last year they even introduced a new Structured Data Mark-up Tool to help us out. So, expect to see a significant amount of more Schema mark-up for sites in 2014 and Google really pushing content that’s been ordered and organised in this way.

Authorship

Another one of the big pushes in the world of SEO will be in the Authorship area. Expect to see Big G really begin to implement this in 2014. In fact, we wouldn’t be surprised to see digital agencies actually even take it into account when giving people jobs. So, get building those Google Circles and Twitter followings – they’re most certain to help in 2014.

Hummingbird

Hummingbird arrived at the end of the autumn and it’s going to have a large part to play in 2014. Semantic influenced content is set to be a big factor in 2014 and it’s going to come down to the production of long form articles that answers the long tail questions and queries users have. It’s going to be interesting to see how it’s going to affect the world of the SERPs and SEO.

Technical SEO

Expect to see an increased focus on the technical SEO area and more onuses on mobile optimisation and site speed. Mobile is such a large part of the search world now that sites that haven’t passed any attention to it before now will suffer in 2014. Crawl errors, broken links and technical issues are also going to cause big problems too in 2014 for sites.

Guest Blogging

Expect to see some changes to the world of guest blogging. Until now Google has allowed for some leeway here, however as Matt Cutts has stated already Google is seeing a lot of spun content and duplicate content, among other abuses in the area. At http://fusewave.co.uk/ we obviously don’t expect guest blogging to disappear, but do expect it to evolve and the cream of the crop to rise to the top and the poorer stuff to get a bit of a battering after an algorithm update in the first half of the year.

Fake Reviews

Expect fake reviews to begin to disappear and expect Google to really begin to heavily punish companies it expects are creating false reviews of their products.

Social Signals

Expect these to become increasingly important and though there is no proof they do so at the moment, many people expect to see it as an occurring development in the coming year and that we’ll see Google take them into account as a ranking factor in 2014.

These are just some of the SEO changes that we can expect to see in 2014 and though we may not be right about all of them, expect some to come to pass.

By Cormac Reynolds a social media writer with a passionate interest in the subject. When he’s not writing about it, he is learning about social media.