Category Archives: Social Media Marketing

Three Ways To Make Your Tweets Stand Out From The Rest

content marketing, Copywriting, SEO, Small Business Marketing, Social Media Marketing, Twitter Marketing, , ,

make your tweets stand outWith so many people on Twitter these days it can be difficult to make your tweets stand out from all the others.  This is particularly true when you have people who are following a lot of people following you.  How can you ensure that they are seeing your tweets and that they even care about what you are writing?  It is not enough to have a Twitter account to promote your business if your tweets are being skipped by your followers.  The following are three ways that you can use to make your tweets stand out from the rest and to generate more interest in your company.

Write a Headline Not a Tweet

One thing you can do is to look at your tweet as more of a headline for a newspaper rather than worrying about staying within the character count.  You want to grab the attention of your readers immediately so it needs to catch their eye.  Think of the days when newspapers ruled the information sector and think about how the writers would use shocking or catchy titles for their stories to engage readers.  This is how you should think about your tweets and if you do this, you will get people to read them.  If the post is too long for Twitter, then you can always add a link that takes your reader to the full story.

Link to Your Products

If you are promoting a product then you have to include a link to the product’s page on your website.  People are typically lazy when it comes to the internet and even if they really want to purchase the product they won’t go through much hassle to get it.  You may find that there are some who will go to your website without the link but they are not the norm.  Make it easy on your customers to find your website because you can bet your competitors are offering links.  Also, there is some legitimacy to a tweet that has a link so your followers won’t think that you are spamming them.

Use Statistics to Make a Point

There is nothing better than reading a tweet that offers a strange or interesting statistic.  These tweets tend to be retweeted more than many other types of tweets.  When you get more retweets then you have a better chance of gaining more followers.  Unless you want to buy them and keep it a secret then you need to find creative ways to get people to follow you.  Again, make sure you provide the link that backs up the statistic you provided or people may think that you are making things up off the top of your head.

It is not enough to have a Twitter account; you also need to provide tweets that get the attention of your followers.  You can think of your tweets like the headline of a news story or use interesting statistics to get the attention of the readers.  Also make sure to link to any pertinent article or to your products website when necessary.

Our guest blogger, Amber Christy has been a power tweeter for four years and has been actively promoting her business on Twitter.

What Mobile Marketing Means For You

Facebook Marketing, Mobile Marketing, SEO, Small Business Marketing, Social Media Marketing, Viral marketing, ,

Mobile marketingThe technological world has opened up many doors for advertising via mobile.  Virtually everyone has some sort of mobile device that connects to the internet, be it a phone or one of the numerous tablets available today.  This has opened opportunities for the “old time” internet marketing to go mobile, and many businesses are taking full advantage.

E-mail

A good mobile marketing service will tell you that e-mail is still a killer way to reach your audience and get more business.  The key is to get them to sign up for the e-mails.  How is that done?  Offer them something in return.  Many restaurants offer a free dessert or appetizer in exchange for signing up for their emails.  How do they adapt this to the mobile era?  Make the coupon one that does not have to be printed.  Rather allow the user to simply show their mobile device and have it scanned, and they receive the free item or discount.  This works for other businesses as well and generally it works best if perks come periodically.  This keeps customers opening those emails.

Text Messaging

A great many businesses are offering text promotions similar to email lists.  Customers can test a simple message to a simple number and receive periodic updates from the company.

The technological world has opened up many doors for advertising via mobile marketing. Virtually everyone has some sort of mobile device that connects to the internet, be it a phone or one of the numerous tablets available today. Obviously the Kindle Fire and the iPad are the most popular, but there are also other brands of tablet computers out there these days.

The same hook works here.  Typically a discount or free items is offered at sign up, and then occasionally a text will come that offers an exclusive discount by simply showing the text when making the purchase.  This is another area where a mobile marketing service can help out, as they can handle all of the incoming and outgoing texts for any campaign and relieve the business owner of those duties.

Social Media

Facebook and Twitter campaigns have been popular for a while, but mobile devices now allow customers to participate anytime, anywhere.   And increasing number of businesses are making Facebook promotions available by showing the mobile device as well as printing, meaning it is no longer necessary to find a printer before taking advantage.  These campaigns can grow very rapidly, with Facebook responses and Tweets reaching into the thousands quickly.  A mobile marketing service can focus on all of this, as well as monitor the sites involved; ensuring nothing slips through the cracks.

With the world of mobile marketing growing by leaps and bounds, it is wise for business owners to find help when it comes to starting and maintaining a successful mobile marketing campaign.  While in the beginning it may not be a big deal, a mobile marketing service can definitely be beneficial in long term. To learn more about mobile marketing services, click here.

Lisa Swan writes for a variety of computing websites. She lives in New York City.

Seven Tips For Engaging And Traffic Generating Content

Blogging, content marketing, Copywriting, guest blogging, SEO, Small Business Marketing, Social Media Marketing, , ,

content marketingWebsites tend to be the first place that your customers turn to in order to find the information about your company, products or services that they want. Most businesses today know that having an online presence is important, which is why most companies today have a website.

Along with simply having a website, the content on your website is important. You need to make sure that your site contains information that your audience wants, and you also want to make sure it includes the information that will give you a better chance at having a solid SEO strategy.

In order to create the best possible content for your website, you need to implement the following tips.

1. Be concise.

Internet users don’t have hours to spend reading the content on your website, so don’t bombard them with long pages full of copy. In fact, if a reader believes that your content is too long, they’re not going to stay and read what you have to say. Make sure that your content is clear and concise. Don’t write fluff copy. Instead, stick to the point, and give your readers exactly what they want.

2. Use headers.

Most Internet users will scan websites before deciding whether or not they’re going to read the copy. This is why it’s extremely important to use headers on your website. This allows you to break your content up into appropriate sections and allows your readers to easily find what it is that they’re looking for.

3. Format appropriately.

The format of your content is important. If your content is formatted in a way that allows your readers to find information in a clear and easy way, it’s going to attract them to your site. Be sure to keep your paragraphs short, use bullet points when appropriate, and always bold your headings. The better your content is formatted, the more attractive it will be for your audience.

4. Stay active.

Your readers are scanning your content in real time, so make sure that you are always using active voice and calls to action to help your audience stay interested in your content and stay on your site.

5. Proofread your work.

The last thing you want to do is work hard on content, publish it, and find that you have spelling or grammatical mistakes. Make sure that you are always proofreading your work before you launch it live on your site. Have other people read through the content to ensure it’s perfect, and even use a spelling and grammar checker like Grammarly grammar check online tool to help ensure your content is complete and error free.

6. Add content to all pages.

Search engine crawlers will look at every web page that has content, so in order to give your website the best advantage for being ranked on search engines, you want to make sure you have content on every page. Even a sentence or two can help boost your site’s rankings.

7. Don’t forget about your images.

Images and videos on your site should have alt tags that contain content. These items are also scanned by search engines, so adding keywords to these videos and images will help your site’s SEO strategy.

Our Guest Blogger – John Martinez is a marketer and freelance writer currently living in San Francisco. John loves teaching interactive marketing and SEO techniques.

6 Simple Steps To Creating Web Traffic With Chat Sites

Blogging, content marketing, Small Business Marketing, Social Media Marketing, Viral marketing

Starting your own blog is an easy thing, but how would you drive traffic to your website? Thanks to the social networks that have made easy and a success. Social chat sites can now be used for your advantage and with no or less constraints. There are few steps that you need to undertake in order to surpass traffic of other individual or company blogs. Below are the 6 Simple Steps to Creating Web Traffic with Chat sites.

Writing great profile

After creating an account with any chat sites like Facebook, Zinzzchat and twitter, spend some time to create a good profile of your site. In this case, personal issues and life should be kept away and concentrate on the dating business. The profile should be simple, interesting and genuine. This acts as the basis of creating relationships with people. It is also important to include a link to your dating sites on your profile page and that you link all your blogs and social media accounts too.

Keep interacting

In order to create traffic you need to be interactive. Write posts and join conversation and share relevant stuff. Spend some time of your day sharing of relevant information on a particular niche. Sharing of information builds trust that would lead to good results. It is not a must to share what you are an expert on, you can even post inspiring and encouraging things that people appreciate and are related to your blog.

The content written must be compelling and make use of catchy headlines. People would avoid contents posted in crappy titles.

Share your content

Share you content on a regular basis. There are great tools that would do this easier. The only thing you need to do is to encourage readers to do the same by either clicking on the ‘share’ or the ‘like’ buttons.

Use social bookmarking sites and sharing sites

You can even ask others to promote your website through social bookmarking sites such as Reddit and others. Make use of the social sharing tools on your blog. This will allow you to combine sharing options via Facebook, twitter and email all into one tool.

Optimize the content

You can optimize content for the search engines by using on page optimization strategies and relevant keywords. The content will make your site not only interesting to the followers but would also help your rankings in the search engines. Search engines do use social media to find out how well liked and popular websites are.

Start and join groups

There are many groups in the social networks like on Facebook that you can join, many as possible. You can start your own group that is related to your business site and invite other people to join the group. The advantage of starting own group is that, you are able to get the target users. For instance people who are interested in your ideas, product and services. For more traffic, you will have to read comments and participate intelligently. Commenting and responding to questions helps in adding your credibility.

Social networks are great tools to market and promote your site. In conclusion, using of social networks requires one to use his or her time wisely so as to successful.

By Jacqueline – who runs a blog site where ingredients such as authentic blogging, blogging with fluid intention and good SEO optimization is discussed. Follow @jaquelinedela.