There are a multitude of sites that sell different products, content and services. It is definitely the small things that make for a more successful site because there is no end to the competition for any website no matter how old and experienced it is. It helps to have knowledge about a few helpful techniques that can aid you in your goals of being one of the most widely visited websites in your particular area of expertise. Sometimes the things that would escape the particular notice of a web developer or designer can be the ones that end up making a great deal of difference because users notice all the little things that may be helping or hindering them.
A favicon is a very useful element that is integrated into the design of many different websites and it is more than anything just a bar that has a list of chosen favorites on it. This can be an attractive and purposeful feature and users do tend to appreciate it because it makes their work easier when they are looking over content on a particular website. To the layman a favicon may just have the basic function of a bookmark but now there are countless other uses for it and they really add to the overall appeal of a site. The favicon can be situated anywhere that is convenient but sometimes you have to look hard in order to find it. It can be up there with the browser’s address or in other possible tabs that are open at that time. Favicons are not just for making the life of site visitors easy, they have many other interesting uses that can really contribute to an online business.
Firstly, if you are a business website owner, your users will definitely want to see a favicon bar. They might change their mind about your site if they don’t. Apart from providing some much needed utility to your subscribers, a favicon can be used to get your message to the people on a more basic level. Favicon elements are basically little images and the brain picks those up quicker than long, boring paragraphs of content. By using basic favicons, you are actually attracting the attention of your users which in the end benefits you greatly as hits and sales increase revenue earned.
Another little unconscious thought process that the favicon bar creates in your users is awareness of the websites they are currently using. A little healthy comparison between them will help you as they will want to visit your website more often.
Another thing that favicon will do for you is that it will encourage your users to stick around. Favicons show impeccable judgment when it comes to web design and users always enjoy a well-designed site more than a poorly designed one. Appearance is everything in the online world. Favicons make you appear more credible and professional and this encourages potential buyers to trust you and your product. They might be a small, barely noticeable addition but their absence can have serious consequences.
Favicons are surprisingly good for promotional purposes. They can be small part of your overall brand image and small as they are, they do a pretty good job. Logos are something that we come across every day; when we go out to eat, when we buy clothing etc, which is why it is not such a bad idea to have one for your site. This will go a long way in really helping you learn how to create a website and also helping other people to instantly recognize your products and related written material.
Adam prattler works in a NZ Supplement Store. In his spare time, he likes to play soccer.
