Category Archives: SEO

5 Reasons to Redesign Your Website with a Responsive Web Design Format

December 7, 2012CSS3, HTML5, responsive web design, SEO, Small Business Marketing, Web Designadaptive web design, CSS3, html5, responsive web design, rwdPeter Marino

Responsive Web Design can engage your customers more by giving them a friendlier user-interface.

What is responsive/adaptive web design?

Responsive web design (or sometimes referred to as adaptive web design) is the process of making a website that will adapt appropriately to any screen size. From desktop, to tablet, to mobile phone, your website will look and feel appropriate to the device it’s being viewed upon. As screen sizes become smaller, a responsive website re-prioritizes content and modifies its design on the fly to meet the needs of users on any given device, thereby presenting a friendlier user-interface.

Here are 5 reasons to make your website responsive:

Eliminates the need to create a mobile-only website.
It’s optimized for performance on mobile devices.
No need to update your mobile website and your desktop website when it’s all in one!
The user interface experience is better across all devices.
Helps you rank higher on the search engines! Yes, Google prefers responsive sites!

If you are planning to redesign your website I recommend making the upgrade to a responsive one. Unfortunately, redesigning your style-sheets and updating your current websites HTML to become responsive can be as expensive as getting a new website created. It is much more cost effective to make a new website responsive from the start, and that’s why I encourage all new web design clients to make their site adaptive.

Want to see it in action? If you’re on your desktop computer (or laptop) adjust the size of your browser to different sizes and you’ll see the website readjust according to the screen size.
That’s responsive web design in action. I’ll be recreating my main website (reelWebDesign.com) to be fully responsive soon, so keep an eye out. If you’d like a sneak peak to see what it will look like just email me.

By Peter Marino

9 Ways to Effectively Use Pinterest for Marketing

November 14, 2012Pinterest, SEO, Small Business Marketing, Social Media Marketing, Web Designpinterest marketing, pinterest strategy, pinterest tips, Social Media MarketingPeter Marino

So you’ve decided to enter into the fastest growing social network, Pinterest, and you want to know how to use it effectively to better market your business, product or service? Good choice! Lucky for you I compiled a list of what I believe to be the 9 most important tactics for Pinterest marketing…so far.

1. Keep Search Engine Optimization (SEO) in Mind

Google, Bing and Yahoo! all stand at attention when new and original content is made and shared socially. Therefore, as with any other web marketing undertaking you should optimize your pins with links, categories, keywords and hashtags. It is very important to pin images and content from your website and not just uploading it because a link from Pinterest to your site is a page rank 7 (PR7) back link (very important in SEO terms).

2. Share Other Businesses Content on Pinterest
Why should you share, like and pin other peoples content? Because if you share they’re more likely to share. This is especially important for newcomers to Pinterest. As Mom always said, you won’t make friends unless you share.

3. Pin Your Videos
Create a pinboard for videos and pin all of your current videos there. Video trumps text in terms of social sharing on the web so if you got them, flaunt them!

4. Share Images from your Blog on a Blog Posts Board
Nothing engages more than images so make sure you have great images to go along with your blog posts and post them to an appropriate Pinterest board.

5. Make and Share Infographics
We live in a world of instant gratification and infographics fulfill that need with straight to the point visual information. You can show how why people need your product or service passively by presenting beautiful visually enticing data. People share and read infographics much more than articles so if your not using and sharing infographics to get your point across your missing a huge social sharing opportunity.

6. Pin Your Product and Service Images with a Pinterest Board
Almost everyone has an image to showcase a particular product or service on their website (if you don’t you should!). Pin that image with a full description of the service onto a “Product” or “Services” Pinterest board for your company. If you have a Book make the cover of the book the cover picture of the board. If you’re a fitness trainer put your best ‘before and after’ shot on the cover of your weight loss program board. Be creative and get attention, after all Pinterest is all about image!

7. Make an ‘Events’ Board
If you hold live or web based events often then you should have a pinboard for events. This will allow people to get to know you personally while also promoting your event to a larger audience.

8. Create a Slideshare Boards
Slideshare, if you’re not familiar with it, is basically a social sharing site specifically for PowerPoint presentations. You upload your Slideshare presentation and share it with fellow SlideShare friends and hopefully they’ll share it with their friends, and so on. This is a great way to show your authority and expertise in your field and potentially gain business from it in the long term. You should share your work across all of your social networks including Pinterest.

9. Analyze your campaign using Reachli

Use Reachli for Pinterest Analytics

If you haven’t heard of Reachli you will. Formerly called Pinerly, they track all of the analytics on your Pinterest account so you know what’s being shared, liked and seen. Analytics is always the most important tactic for tracking ROI and it’s no different on Pinterest.

By Peter Marino on Google+

HyperSmash

I was quoted in Website Magazine this month…

May 15, 2012HTML5, SEO, Small Business Marketing, Web DesignPeter Marino

Peter Marino, Chief Designer and CMO of New York-based HTML5 Web design and social media marketing firm, reelWebDesign.com:

“Although I can not speak for all Web designers I would have to say my biggest problem is getting a constant flow of new clientele. If you work for yourself you probably understand what I mean. Therefore, I think it’s important that all designers understand SEO and some PPC marketing in addition to their design skill-sets. If you don’t have a webmaster tools account for both Google and Bing you need to open one and figure out how to utilize all of the components in it. In addition to this you should have an AdWords/AdCenter account in both Google and Bing respectively.”

See the full article here: