Category Archives: Organic SEO

Where To Go If You Need SEO Help

Organic SEO, SEO, SEO training, Small Business Marketing,

Where To Go If You Need SEO Help

Optimizing your website for search engines is a great way to increase your page views and therefore increase your profits, but it can be tricky to handle on your own; this is especially true if you really don’t have any experience in search engine optimization. If you are looking for SEO help, however, you should know that there are plenty of resources out there that you can use.

Online Forums

Believe it or not, there are actually quite a few different forums out there that are designed for people who need SEO help or who simply want to share SEO tips and information. You can usually find a lot of information simply by reading the threads on these forums, and you can even post your own questions and get advice from people who are a bit more experienced than you are. Along with getting the SEO help that you need, you can also make great connections and friends from the Internet marketing and SEO world, which can be highly beneficial later on down the line.

Blog Posts and Websites

There are tons of websites out there that are all about giving SEO help and advice, and it is a good idea to follow some of these websites and blogs if you want to learn a little more about the world of search engine optimization. Many of these sites offer tutorials, interesting and helpful tips and tricks and so much more, and you can even subscribe to newsletters that will come directly to your email box and provide you with news about the world of SEO.

Ebooks

Many people who are great at SEO have written their own ebooks to provide others with all of the SEO help that they need, so consider keeping your eye out for these books. You can download a lot of SEO-related ebooks for free, and it can be surprising to see how much information is available without you having to shell out a single penny. You can also purchase affordable ebooks from the people who you trust to provide you with great information.

Hire an SEO Professional

If you are feeling completely overwhelmed by all of these resources and the task of promoting your site to search engines, you might want to look into hiring someone for the SEO help that you need. There are plenty of great SEO companies out there that will handle all of your search engine optimization for you; this can be beneficial because it can provide you with the results that you are looking for while leaving you time to handle other things.
Breaking into the world of search engine optimization can seem tricky at first, but you shouldn’t worry. Since there are tons of resources out there that you can go to for SEO help, you will be able to get the assistance that you need so that your site can rank high on the major search engines. You might also want to think again about hiring a professional if you are in need of a lot of SEO help.

This post is written by Larry Smith, the Director of Internet Marketing at Neueseo, who is an expert in Web Development, Online Advertising and SEO and a specialist in the management of Google AdWords Advertising Campaigns.

Key Aspects Of Web Design And SEO – The Basic Relationship

Organic SEO, SEO, Small Business Marketing, Web Design, ,

seo-web-designThere are many people who think web design and SEO are two different aspects of web development or Internet marketing. In fact, people think web designers just need to focus on the designing part, and Search Engine Optimization comes in the picture later. However, this is nothing but a misconception. Search Engine Optimization needs to be integrated with web design before a website is created and starts functioning.

In simple terms, creation of good content and link building play an important role from the beginning stages of web development or designing. Web design and Search Engine Optimization are interlinked with each other. In tough economic and competitive times, it has become very difficult to isolate web design and SEO from each other.

A poor or ill-planned web design can have a major impact on your Search Engine Optimization campaign. Similarly, even a well designed website is unable to survive and excel with poor Search Engine Optimization. Let us discuss some key aspects to give you a better idea between web design and Search Engine Optimization.

Bounce rate

In order to be successful, a webmaster needs to make sure his website has a lower bounce rate. Bounce rate is a measurement of the quality and efficiency of a website. If the bounce rate is high, it means a lot of people visiting the website don’t come back. Therefore, it is extremely important to have a lower bounce rate. A lower bounce rate would mean your content is optimized and your website ranks higher in search engine results pages.

If you want to make sure the website has a lower bounce rate, you need to use interesting and relevant content. You also need to include popular and relevant keywords to attract more visitors. Most importantly, the landing page should have an appropriate web design, which should be easy to navigate. If Web design and SEO are perfectly synchronized with each other, visitors will be more likely to come back. Therefore, your website’s bounce rate will be lower.

Better Engagement

Better Engagement

The basic purpose of Search Engine Optimization is to help you attract more visitors to your website. In order to fulfill this purpose, SEO experts at neueseocanada.com use many different strategies and techniques to advertise and market a website. Some of the most popular and effective SEO techniques include article submissions, blog postings, regular blog postings, relevant content for online directories and so on.

Once a person visits your website, the basic purpose of Search Engine Optimization ends. Here’s when web design takes over to make sure people stay interested and engaged on the website. The web design needs to be interactive, with high quality content on every page. Only a perfect combination of good content with an interactive web design can keep visitors engaged. In fact, it will also encourage your visitors to visit other pages on the website.

Why is SEO Important to Web Designers?

Once you’ve registered your website with most of the popular search engines, crawlers and spiders will be sent to your website. These crawlers and spiders will check relevant information on your website. This is the basic reason why SEO is extremely important to web designers. Search engines use crawlers and spiders to determine the relevance and value of your website’s content. It ensures how your website is displayed on the SERP or Search Engines Results Page.

If you have optimized content on your website, it will be able to receive more exposure. Thus, it will have better search engine rankings. In competitive times, Search Engine Optimization needs to be a part of the basic web design process. A web designer needs to integrate both of them from the beginning stages of the project. When the website goes live, the web designer needs to ensure it’s search engine friendly.

Contrary to the common notion, Search Engine Optimization is not limited to good content. Other SEO strategies and techniques need to be integrated with the design of the website. This will be a key factor in improving the visibility of the website. White hat SEO practices can also be the perfect way to lower the bounce rate. A combination of web design and SEO will help you develop an interactive website generating more traffic and leads. Soon, you will be quickly converting leads into sales.

This post is written by Larry Smith, the Director of Internet Marketing at Neueseo, who is an expert in Web Development, Online Advertising, SEO and a specialist in the management of Google AdWords Advertising Campaigns.

The Complete Beginner’s Guide To Social Media Marketing

Organic SEO, SEO, Small Business Marketing, Social Media Marketing, ,

twitter-mobileHave you avoided a move towards social media marketing? For the uninitiated, social media can seem like a waste of time. But marketing is about more than frittering away time on Facebook. It can be a genuine source of profitable income and could give your SME the traction it needs to grow.

So how do you get started? How can you avoid wasting time on social media? And what tools are there to give you a helping hand?

Planning Your Strategy

Social media marketing is a time-consuming process, so be aware of this from the second you start to plan your strategy. That means:

  • Don’t waste time on networks that aren’t relevant to your industry.
  • Don’t sign up for too many networks and attempt to run all of them at once.
  • Don’t write off a network because it looks ‘boring’.

Remember: social media marketing is about using resources wisely. Bad your brand name on every site, by all means (you can use this tool to help). But don’t actively use every single network on the web. Put some in reserve and concentrate on the key networks first.

The networks you use will vary depending on your industry; LinkedIn is surprisingly good for generating referrals for B2B customers, while Facebook excels in generating interest for B2C. If you work in a different niche, such as recruitment, LinkedIn is the obvious choice, but there are other networks you can use too; you’ll find a list in this handy PDF.

Using Automation to Keep Focus

Once you’ve chosen your key networks, you need towork out how to best use your limited time in order to post updates and interact. Many brands choose to oursource this to a social media management company or agency. If you’re going it alone, automated tools can help.

There are two main types of automated social media tools. There are some that distribute one update to different networks by placing them in a queue and posting to a schedule; Buffer is a good example of this. Then, there are others that link social networks together with triggers so that an action on one results in an action on another. For example, you might want a tweet to trigger a Facebook post. Look into Zapier if this sounds useful.

Automation should be used sparingly in social media. The clue’s in the name; you still need to personally interact with fans and followers to get results. But automation gets you part way there by making link posting easier and faster.

Final Thoughts

We’re fast heading towards a world where social media marketing isn’t optional; it’s basically a prerequisite of building a great brand. If you don’t get involved now, it’ll be more difficult to build a presence on social media later when your competitors are more established.

Like SEO, social media is an ongoing activity; a marathon rather than a race. But put the effort in, focus your resources correctly and adjust your approach to fit your niche, and soon you’ll reap the rewards.

By Sam Wright

Sam Wright is an SEO expert and writer. If you’re looking to advance your marketing career, Sam recommends taking a look at the Brand Republic job boards.

How to Find The Best Online Directories To List Your Website

Networking, Organic SEO, SEO, Small Business Marketing, Technology,

Online directories

If you own a local business, then local search gives you major advantage over bloggers, online retailers, and other websites trying to rank well in Google. Local businesses are always advised to focus their energy and efforts to beat local competitors’ sites. The best way to ensure success in local search is to get your website listed with right web directory and review site.

Listing your website with a right web directory can substantially increase the online visibility of your business and attract more traffic. However, it is worth noting that not all web directories are as efficient and effective as others. Even though web directories are designed with regards to Google’s search algorithms, there can be many aspects that might have negative impact on your website’s rank.

So What Does Google Really Trust?

Needless to say, the trend of SEO has brought a revolution in the online industry. Webmasters incorporate SEO techniques and principles to attract visitors on their website. However, many still try to cheat the game by using right set of keywords and when visitors click on the website’s link they have to face disappointments and waste more time in finding the right resource.

In order to curb the efforts of visitors and to prevent them from scams, Google keeps on changing its search algorithm and deduct the ones that do not meet their standards. Since SEO is more focused on getting website results, it does not guarantee quality and relevance of the content provided.

Google controls a monopoly when it comes to search engine business. Also, the page rank or Alexa provided by Google is highly accepted by industry and local people as well. So when it comes to web directories, Google makes sure that they abide by the policies and regulations to ensure that end users get relevant results. Google has the tendency and authority to exclude any web directory or directories that failed to toe the line.

In clear words, it means that if you are planning to build a directory you would need to watch out for certain subject that you build it around. For example, a directory that is general in nature has more chance of getting dropped by Google than the ones who are niche specific. Low quality links, broken links, algorithms, spam filed content and so on are some major reason why some web directories do not show up in search results.

Finding the Right Directories

Listing your business on web directories can be profitable in numerous ways. However, you should make sure that you are choosing the right directory or directories while doing so. Apart from cost, there are many other important factors that you should take into consideration when making decision. These factors include:

Quality Of Existing Links

This is one of the most common and quick way to determine whether the directory listing will be beneficial for you or not. You should begin with elaborating the potential of existing links. What do you see?

Do you see maximum links that look like spam or have spun content? If you see such things, then the directory has more chances to negatively impact your search ranking. So, make sure you do a thorough research on this aspect before taking any decision.

Regular Maintenance

Make sure that the site you choose is updated regularly. It should have an efficient team of technological experts to maintain the speed, content quality and links of the site. Dead or outdated links should not be the part of directory you are choosing to list your business. Your prime focus should be on the time and date the site was last updated, and not the length of time of its existence.

Another way to judge the stability of the site is to see whether the site is well edited or not. Are the businesses and new companies listed under relevant categories? All these things will help you make the right decision.

Check For Editorial Policy

Do some research and look for pages on the site that clearly understates the editorial guidelines of the directory. If it doesn’t define any standards for accepting the sites to be listed, then this is definitely not the place to be. Good web directories will always have certain criteria to check new sites and their relevancy for the category applied.

Compliance With Google’s Terms of Service

Since Google hold the monopoly when it comes to online search, your focus should be to avail the benefits of directories that go well with Google’s terms of service. This will ensure that you get better results on Google search listings as well.

The chosen web directory should be well regarded by the terms of service provided by Google. It is the best way to ensure that your chosen directory is genuine and do not carry any kind of unnatural links.

Most Trustworthy Web Directories

If you have already decided to pay to get listed on an online directory, then you should be aware of all the options that you can consider for your business. There are millions of online web directories that you may explore, but not all can provide you with equal results. Some are definitely better than others, while some might be just average.

The final pick would majorly depend upon the annual fee or cost of getting listed, but the above mentioned factors cannot be overlooked too. To make the task simpler for you, we have listed some of the most common and preferable web directories that you may consider to choose.

These are the top directories that comply with Google’s TOS (check out this video – yes, will open in a new window – in which Matt Cutts explains why the below directories can be trusted – the editorial discretion):

Despite of your ability and freedom to choose any of the listed directories, you still might not get the chance to write your description or choose the category you would like to get listed under.

All these decisions are made by the directories editor. If the editor exists, he knows how to do his job well. So you don’t need to worry about your search ranking on the internet. There are certain algorithms followed while making such discretion.

Robert Gombos writes for several online business and marketing related websites. He believes that connection and involvement are keys to success even in today’s technological world.